You want to monitor your brand reputation on social media. What’s the best software to use?

In my experience, monitoring brand reputation on social media can be done using different tools. However, the first step is to identify all the touchpoints that your audience has with your brand. Do you receive Google reviews, Yelp reviews, Facebook reviews, and so on? Once you have identified all the touchpoints, you can align your goals better. For instance, when I used to work in the social care industry in England, we had a website called carehome.co.uk, where each nursing home had a rating and people could leave reviews. Our goal was to get as many positive reviews as possible per month, with a minimum of four. This meant that whenever something positive happened, we would ask family members to rate us.

If I track social media to understand the reaction to your publications (for example, your article in earned / paid media), I usually use MuckRack - it has a link analyzer, and shows the amount of shares / other social engagement it got. If I want to track general mentions and their sentiment, I use Mention, it's quite good and tracks tons of data, you just need to filter it well.

We can use social listening software for social networks such as Hootsuite or Socialbaker to know what is being said about our brand.

Different tools cater to different goals, so defining your needs allows you to select a platform that offers the features and functionalities you require, ensuring you get the most value for your investment. Once you've identified your goals, you can start researching social media monitoring software that aligns with your needs.

Tendemos a complejizar las cosas más de la cuenta en general. Si queremos monitorear nuestra reputación, básicamente estamos hablando de la percepción de la audiencia respecto a nuestra marca. Eso, si lo llevamos a las etapas del embudo de conversión, corresponde a la etapa de consideración. ?Porqué recalco esto? Pues, simplemente porqué cuando hablamos de medir la consideración, hablamos de medir un interés del consumidor hacia la marca. En forma figurativa, ese "acercamiento" se traduce en el mundo digital por un click, un comentario, una visualización, en resumen una interacción en alguno de nuestros puntos de contacto digital que demuestre ese interés. Entonces teniendo eso claro, es bastante más sencillo saber que medir.

I believe comparing software for social media management can be tricky, as each organisation has different budgets allocated for it. Firstly, I suggest reviewing all available tools such as Hootsuite, Sprout, Reputation.com and others. Evaluate what each tool offers and how much it costs, is it within your budget? Based on your budget, select the most efficient tool. Some tasks can still be done manually, so it is important to find a tool that fits within your budget and also facilitates your work. Therefore, the tool you choose should be the one that is affordable and enables you to perform your tasks efficiently.

Comparing features and prices is an important step for deciding the software. The brand nature will define the reach out to different social medias. The type of social media will define what needs to be tracked or monitored. That way you can zero down feature requirements and work backwards in terms of tool selection.

Before diving headfirst into any software decision, it's crucial to do some feature-price juggling. You gotta weigh what you want against what you can afford. Scan for the essentials: ? Social media monitoring ? Data filtering ? Customizable dashboards ? Teamwork tools Then there's the wallet talk. Prices dance around: ? User counts ? Platforms covered ? Support tiers ? Update schedules Your goal? Snag the sweet spot: a tool that packs a punch without punching a hole in your pocket. It's about marrying needs with budget, securing the best bang for your buck.

Research and compare different social media monitoring tools available in the market. Consider factors such as data coverage, sentiment analysis accuracy, real-time monitoring capabilities, integration with other platforms, reporting features, and customer support. Evaluate the pricing plans of each software option to ensure it aligns with your budget and offers the features you need.

I’ve recently explored nearly 100 social media management and digital tools. I’ve found that the most expensive option is only sometimes the best: Testing is crucial. Understanding your product flow is essential. No single platform does it all; it’s about finding the right tool combination. Sometimes, handling tasks directly on a native platform is more effective than adding vias. Combining different analytics tools offers a broader view of data. Understanding how it is all connected is the key. Always test and thoroughly understand that workflow. Reverse-engineer your workflow from end product to start while constantly adjusting and staying abreast of new developments and better tools.

For testing purposes, I prefer to allocate a minimum of 6 months if possible. The initial two months are usually dedicated to onboarding. Subsequently, the following months are spent integrating the tool into your workflow and ensuring its proper usage. Take your time to become familiar with the analytics and digest the information provided. Test and improve until you are comfortable with the tool and its features.

Choosing the right software is crucial for any business. Testing and evaluating multiple options are like trying on shoes before deciding which ones fit perfectly. Free trials and demos offer a sneak peek, helping you gauge if it aligns with your brand. Consider user-friendliness, customization, and integration with existing tools. It's like finding the missing puzzle piece for your business solution. Don't rush; explore and compare before making the final call.

There are too many tools out there now that can do everything from social listening to evaluating your brands engagement trends. The reality is that you need to first find out where your audience is engaging with you, and what engagement they are leaving behind (reviews, comments, likes, etc). The tools that you choose should support you in creating the most accurate picture of your audience, utilizing your data to the fullest. Testing your software against your own evaluation will help you determine if they are saving you time and effort. Look past the pitch, and focus on the end results of the product. That is all that matters.

Before you jump into any software, give it a spin. Testing and evaluating is key. Most providers dish out free trials or demos. Use them wisely. Dive in. See if it clicks with your brand and goals. ? Is it a breeze to set up and use? ? How accurate is the data it churns out? ? Can you customize it to fit like a glove? Check the user-friendliness. Peek into the reports. ? How's the tech support? ? Speedy or snail-paced? ? Does it play nice with your other tools? Don't rush. Test a few contenders. Then, make your move.

Take advantage of free trials or demo versions offered by social media monitoring software providers. Test the usability, performance, and accuracy of the tools in monitoring your brand reputation across various social media platforms. Pay attention to user interface intuitiveness, customization options, and the depth of insights provided by the software.

Evaluate your monitoring prospects. Every monitoring you do will have its strengths and weaknesses. LEARN from them. What is not faring properly, readjust the monitoring to make that aspect a strength.

Once you've got your software up and running, the real work begins: ? Monitoring ? Improving Don't just set it and forget it. Dive into your data regularly. See if it's singing the same tune as your goals. Pinpoint what's clicking and what's clunking. Then, tweak your approach accordingly. Stay agile, adapting based on the insights your software serves up. And don't snooze on updates — keep pace with your provider's tweaks. Social media's a wild ride, and your brand's reputation needs a vigilant guardian. It's not a one-off chore; it's an ongoing mission, demanding both the right tools and the right mindset.

Keep in mind that brand reputation, like any business asset, has to be actively maintained. That's why it's key to have a holistic view of the drivers or your reputation, beyond social media. Public leader engagements, sales experience, customer service, community activity, social activism (or lack thereof) all influence a brand's reputation. So ensuring values, attitude and standards are reflected across all the various touch points is essential to actively managing reputation.