You want to know what your website visitors think. How can you get feedback that really matters?

Selecting the right method to gather feedback from website visitors is crucial for obtaining meaningful insights. Options like surveys, polls, ratings, reviews, chatbots, and forms each have their pros and cons. While surveys offer depth, they can be lengthy, and polls provide quick insights but lack detail. Ratings measure satisfaction but may be influenced by external factors, and reviews build trust but can be biased. It's essential to make the feedback process interactive and concise to keep visitors engaged and gather insights effectively. Incorporating interactive elements and concise questions encourages participation and yields valuable insights.

I love the idea of going beyond traditional surveys and using a variety of methods to collect feedback from website visitors. Tailor your feedback collection methods to different segments of your audience. For example, you could conduct surveys with new users and offer chatbots to returning users. Offer attractive incentives for visitors to complete your surveys or provide feedback. Discounts, raffle entries, or access to exclusive content can be good options. Inform visitors how their feedback will be used and how they can learn more about website improvements. Overall, this comprehensive approach to obtaining feedback from website visitors can significantly improve the user experience and website success.

I would add two important aspects without which this process makes no sense: consider who you are asking for feedback and learn to interpret the results. ?Everyone is different, and their opinions about a button or a product vary. Therefore, your task is to understand which segment of your users you are interested in and why. ?Regarding interpretation, try to monitor cognitive biases and avoid them when drawing conclusions or confirming/refuting hypotheses. For example, there's no need to change the flow or business model if 3% of your customers don't like it. Use the Pareto principle in decision-making based on feedback interpretation.

How about integrating interactive content like quizzes or games related to your services or industry? This not only engages your audience but also provides insights into their preferences and knowledge. Additionally, consider implementing a "suggestion box" feature, allowing users to contribute ideas for improvements or new content they'd like to see. Utilizing social media platforms for feedback through direct messages or dedicated hashtags can also broaden your reach and engagement. Each of these methods offers unique benefits, helping you gather diverse and valuable feedback while keeping your audience actively involved.

Obtener comentarios valiosos de los visitantes de tu sitio web es esencial para mejorar la CX, aquí presento algunos métodos efectivos para obtener comentarios significativos: - Encuestas en el sitio web - Utiliza herramientas como Google Forms, Typeform o encuestas incrustadas en tu sitio. - Chat en vivo o soporte en Línea des o sugerencias. - Observa las páginas más visitadas, el tiempo de permanencia y las tasas de conversión. - Comentarios en redes sociales - Correo electrónico Post-Experiencia: Incluye preguntas específicas sobre su experiencia y cómo podrías mejorar. #RG - Foros y Comunidades en Línea - Recompensas por Retroalimentación

Já testei diversas ferramentas digitais para coletar feedback e cada uma tem seu charme. Desde aqueles plugins básicos de site para avalia??es rápidas até plataformas mais avan?adas que analisam até respostas em texto e integram tudo no CRM. As ferramentas que misturam feedback qualitativo e quantitativo, tipo mapas de calor, grava??es de sess?es e pesquisas, realmente te d?o uma vis?o completa do comportamento do usuário e do que eles pensam. Maze e Hotjar s?o populares para analisar o comportamento dos clientes. Google Analytics é clássica para análise abrangente do comportamento do usuário. FullStory é poderosa, traz grava??es de sess?es e análise de funil. Segmentar com base nessas análises traz insights incríveis e dados para a??o

In my experience, engaging customers in feedback requires a balance between brevity and relevance. People appreciate a quick and straightforward process that respects their time while still providing valuable insights. By asking concise yet meaningful questions, you can capture their attention and encourage genuine responses. Remember, the goal is to spark a conversation, not overwhelm them with unnecessary details. So, keep it snappy, keep it engaging, and watch the feedback roll in

Criar um roteiro inteligente é a chave de sucesso para explora??o de percep??o de clientes. Se tratando de estratégias digitais, é importante abordar possíveis dúvidas ou situa??es levantadas na análise de comportamento de uso, como quebra de páginas, sess?es com mais ou menos intensidade, etc.

Personalizing feedback requests based on user behavior and interaction patterns on the website can yield more relevant feedback. For example, if a user spends a significant amount of time on a particular page or section, a customized question related to that content can be triggered, asking for specific feedback about their experience or suggestions for improvement.

Crafting the right questions is an art form in itself. It's important to strike a balance between open - ended questions that invite detailed responses and close looping questions that can be analyzed quantitatively for broader trends. Start with clear, concise questions that directly relate to the user's experience, such as "How easy was it to find what were you looking for?" or "What could we do to improve your experience?". Always include an option to open feedback to capture insights you might not have anticipated. Remember, every question should serve a purpose in understanding the customer journey or identifying areas of improvement.

In our quest to understand the thoughts of our website visitors, we have strategically employed advanced analytics tools and user feedback mechanisms. By leveraging tools that track user behavior, engagement, and preferences, we gain quantitative insights into the performance of our website. Additionally, we utilize user-friendly surveys and feedback forms, ensuring a seamless and efficient process for visitors to share their opinions. This comprehensive approach, combining quantitative data with qualitative feedback, allows us to make informed decisions and continually enhance the user experience. Your feedback is integral to our continuous improvement, and we appreciate your active participation in shaping our online platform.

Effectively all of the big enterprise players in the CXM space offer website feedback collection (pop-up surveys, conversational feedback or other types): - Medallia - Qualtrics - InMoment - Forsta etc. Where these enterprise level tools really shine is that they allow you to look at website feedback along all other feedback sources in a coherent picture. In addition, there are many more cost-effective alternatives as well, albeit with more limited functionalities.

There are numerous digital tools available that cater to different feedback collection methods, from simple website plugins for NPS scores and quick polls to more sophisticated platforms that can conduct surveys, analyze text responses and even integrate feedback into your CRM systems. Tools that offer a blend of qualitative and quantitative feedback mechanisms, including heatmaps, session recordings and surveys enable a comprehensive understanding of user behaviour and feedback. Additionally, leveraging analytical tools to segment feedback based on user behavior or demographics can provide deeper insights and more actionable data.

Choosing the right tools is vital for gathering and analyzing website feedback effectively. With options like Google Forms, SurveyMonkey and UserTesting, you can tailor your approach to suit your needs and budget. Each tool offers unique features, from easy-to-use surveys to insightful user testing. By selecting the best fit, you can collect actionable insights to enhance your website and improve the customer experience. Although obtaining valuable feedback is challenging, employing the right method, asking pertinent questions, and utilizing suitable tools can yield specific, actionable, and meaningful insights. Such feedback is crucial for enhancing website performance and delivering an improved customer experience.

Acknowledging the abundance of available tools for feedback collection & analysis, it's essential to note that a myriad of options exists, each with its unique features and benefits. From general survey platforms to specialized behavioral analytics tools, the possibilities are vast and varied. However, rather than endorsing specific tools, it's prudent to encourage exploration and research tailored to individual needs, budgets, and preferences. By recognizing the diverse landscape of feedback tools, users can make informed decisions based on their specific requirements, optimizing their feedback collection processes effectively. Ultimately, the focus should be on selecting tools that align w organizational goals, resource , desired outcomes

Le client (le prospect) est sur sollicité pour donner son avis, pensez à analyser les corpus d'échanges déjà existant pour analyser la voix des clients et complétez le dispositif par des questionnaires, précis, personnalisez et n'oubliez pas de répondre à vos clients sur ce que vous avez réalisé sur la base de ce qu'il vous aura répondu

It's important to consider that Website feedback should be integrated into a broader feedback and communication strategy, not isolated. After receiving a feedback request for a recent purchase delivery, customers shouldn't get another website feedback request for at least 90 days, and vice versa. Brands need to invest in solutions that offer comprehensive feedback across all channels or can be integrated with digital experience suites to centralize communications in one place. This ensures a cohesive and less intrusive customer experience.

It is important to analyze website feedback along all other feedback you are collecting. Why this matters? Because your website visitors (customers and prospects) use your website as part of their overall journeys - e.g. finding information, purchasing, receiving customer service, etc. It is important to understand what they care about as part of these overall journeys.

Holistic feedback systems should be seen as a cyclical process, where insights gathered are regularly analysed and used to inform iterative improvements to the website, ensuring the feedback loop is ongoing and responsive to user needs and preferences. Making the system user friendly and minimising intrusion encourages participation, enhancing the quality and quantity of feedback received. Also, consider that websites should be personalised to the user and their current customer journey and dynamic and engaging rather than static.

To gather valuable feedback from website visitors, it's crucial to employ strategies that encourage genuine responses and insights. User Surveys: Ask specific questions about user experience, content relevance, and suggestions for improvement. Keep the survey short. Feedback Forms: Keep the form simple and include open-ended questions to encourage detailed responses. Live Chat Support: Provide instant assistance to visitors and gather real-time feedback. Social Media Listening:Analyze comments, reviews, and messages to understand users' sentiments and identify areas for improvement. Usability Testing: Organize usability testing sessions with representative users to observe how they interact with your website.