You want to improve your marketing skills in Creative Strategy. How can you use creativity to do it?

To improvise is to connect more!!! We need to learn from other people’s experiences, their strategies and set benchmarks for us. This helps in keeping us in sync and abreast with the latest developments in the industry. While we continue to learn from people, we also learn how to give it back to the community and inspire others. We build our own brand slowly gradually thereby make ourselves a brand that inevitably is a marketing strategy

Las sesiones con grupos interdisciplinarios permite conocer nuevas estrategias de los miembros del equipo, así como consolidar habilidades que apoyen el desarrollo de nuevas estrategias en la industria para ganar participación de mercado.

There’s a lady who’s sure that all that glitters is gold and ashes buying a stairway to heaven. When she gets there she knows if the stores are all closed, with a word she can get what she came for. Woo ooh ooh. There’s a sign on the door but she wants to be sure because sometimes words have two meanings. There’s a tree by a brook and a song bird that sings, sometimes all of our thoughts are misgivings. And it makes me wonder. Really makes me wonder. Oh hoo.

They say "The best ideas are stolen". Where I do not recommend you steal content, you can certainly steal strategy. Blending a visually stimulating or attractive relevant image with a grabbing text and a call to action is something I have applied to thousands of ads. When looking at ads both in print and online, I recall which ones I remember. Consistently they followed the aforementioned strategy. See what works for you and follow those formats!

To improve marketing skills in Creative Strategy, employ creativity by experimenting with unconventional campaign ideas or storytelling formats. For instance, create interactive social media quizzes or gamified experiences to engage audiences and drive brand awareness. Collaborate with cross-functional teams to infuse diverse perspectives and innovative thinking into marketing strategies, fostering a culture of creativity and continuous improvement.

Diviértete y atrévete a pensar como ni?o. Pensar como un ni?o implica ser curioso, imaginativo y sin miedo al fracaso. Para aplicarlo a un proyecto, primero, genera ideas creativas sin limitaciones como cuando imaginábamos dragones y magia. Pensar como un ni?o implica salir de la caja y romper con las limitaciones autoimpuestas. Los ni?os tienen una imaginación ilimitada y no se sienten restringidos por las normas o las expectativas convencionales. Luego, evalúa cómo cada idea puede contribuir a los objetivos del proyecto en términos de relevancia, beneficios y viabilidad. Ajusta y adapta las ideas según sea necesario para alinearlas con los objetivos del proyecto y maximizar su impacto.

What has often helped me is to immerse myself intensively in the topic where I need to create something creative. This involves gaining background knowledge about the product, understanding what competitors are doing, identifying societal trends that should be considered, etc. Ideas often come to me when I'm not actively thinking about them, but rather when I'm relaxing, going for a walk, or jogging. Movement seems to stimulate ideas. Additionally, during my daily meditation, ideas frequently emerge. It's important to jot down everything on your own first. Later, you can review and further develop these ideas with your team. That's when even more ideas come together.