You want to improve your content marketing. How can you boost your logical reasoning skills?

Content Marketing is really ‘Intent Marketing’…Depending on the type of CONTENT you promote it will lead to varying levels of INTENT. Example: By promoting a ‘5 Industry Trends Guide’ you will generate top of the funnel leads that reveal limited intent to purchase your product/service. BUUUUUUUT By promoting ‘Case Study: How XXXX Increased XXX by 300%’ you will generate mid-funnel leads who have more intent to purchase your product/service What you promote dictates the leads you get and where the person is in the buying cycle…

When you want to buy groceries, Most often than not, you make a list right?? For what reason? Most likely because you want to know what your budget can get. Or because you want to have the most important things you need looking at you in the face on a piece of paper. To avoid distraction when you're in the store and what you WANT piques your interest, not what you NEED. Same applies to Content too, every piece of content must have a reason. Every content should have a purpose, either to; ??Enlighten ??Educate ??Entertain ??Inform There must and should be a reason for it and you can only achieve that by setting goals. In the context of grocery shopping, the goal is the list. I hope this makes sense????

Stop selling and start delivering content so valuable people would pay for it. And in 2024, one of the most important things a content marketer can get is a real email address. So give your best customers (based on CLV) the content and answers they want. Remember we are all narcissistic people who want what we want. Brands that interrupt and say “buy my product” will be ignored and become part of the noise.

Well-defined goals for your content allows you to tailor your messaging to resonate with your specific target audience. Understanding their preferences, needs, and behaviours ensures that your content is not only relevant but also engaging.

Think of your content as an arrow – it needs a target! Without a clear goal, your content might be well-written, but it won't hit the mark. Identifying your target audience and desired outcome allows you to craft focused, impactful messages that resonate with the right people.

→ El razonamiento deductivo parte de premisas generales para llegar a conclusiones específicas. Es útil para crear contenido informativo y educativo. → El razonamiento inductivo analiza casos específicos para llegar a conclusiones generales. Es útil para crear contenido persuasivo y generar ideas para nuevas estrategias.

But while following this reasoning, don't forget critical thinking and analysis. - Question Everything: Develop a questioning mind. Don't accept information at face value. Analyze your sources and consider different perspectives before presenting information in your content. - Identify Biases: Everyone has biases. Be mindful of your own and strive for objectivity in your content. Present a balanced view of topics, even when discussing opposing viewpoints. - Evaluating Arguments: Practice evaluating arguments you encounter online, in the news, or in conversations. Identify logical fallacies and assess the strength of the evidence presented.

When I'm editing myself or others, my big question is: Did the content prove the premise laid out in the opening paragraphs? That requires evidence of some sort, whether its numbers, changed behavior, or anecdotal improvements noted by a person.

In order to sharpen your reasoning skills, you need to read books about psychology and philosophy. Not only that but you need to do practice tests and exercises with your peers and friends. And also having debts and conversation on different issues will help develop a solid reasoning skill.

- Deductive: Start with general principles, apply them to specific cases. -Inductive: Gather evidence, draw conclusions based on patterns. - Practice both to enhance problem-solving and decision-making in content marketing. - Apply deductive to refine strategies, use inductive to analyze audience trends. - Continuously challenge and refine reasoning skills for improved marketing outcomes.

In order to avoid logical fallacies, we need to understand the basic framework of logical statements and how they are constructed, after this one can easily avoid fallacies and also can identify illogical statement just by applying the rules.

-Identify common pitfalls like ad hominem attacks or false dilemmas. -Scrutinize arguments for flaws, ensuring they're valid and sound. -Use evidence-based reasoning to strengthen arguments. -Create critical thinking to spot and rectify fallacious reasoning. -Cultivate a culture of sound logic to elevate marketing strategies.

Common logical fallacies in corporate communications are: Companies believe that they should talk about themselves and their services as much as possible. In reality, people are only interested if your content affects them. You'd be better off focussing on: What are the problems of my target group? What are their questions? And: How can I help them? A second logical mistake is to talk too much about problems. Many companies want to make it clear where the target group's problems lie, but you should be aware of the unconscious effect of negative wording: sentences such as "Forget the trouble!" are intended to convey positivity, but could still reflect the discomfort associated with "trouble". It is more effective to use positive wording

Las falacias lógicas hacen ver convincente un argumento errado y se caracterizan por tener inconsistencias entre las premisas y la conclusión o no hay evidencia para respaldar las afirmaciones. Para evitarlas verifica tus datos, analiza diferentes perspectivas, estructura tus argumentos, sé honesto y transparente y, sobre todo, toma decisiones informadas con base en informaciones precisas y probadas.

In B2C you can stretch the truth. But the B2B buyer journey is long and has a ton of eyes. If you break audience trust, the road to recovery is long and harrowed. If the product has a fundamental issue that's getting in the way of sales and marketing, GIVE THAT FEEDBACK TO THE PRODUCT TEAM. This is collaboration, folks.

Every user problem is your problem. Breathe that. - try to find the "why" behind failed attempts - audit everything and see what you would do different - go through the customer journey and truly empathise - take feedback from cross-func. teams for a holistic view

Taking feedback before and after executing a campaign is important. While most of us have taken a round of feedback from our teams and higher ups, I feel taking feedback from people outside of your team/domain is critical. These are the people who may or may not be part of your TG, but their unbiased views can be super helpful in pivoting your campaign.

→ No asumas que sabes lo que tu público quiere. Pregúntales qué tipo de contenido les interesa y qué les gustaría aprender. → Busca comentarios sobre tu contenido de otros profesionales del marketing y de tu público objetivo.

Building on the idea of seeking feedback, it's valuable to remember that the process is two-fold. Not only should we ask targeted questions to elicit constructive feedback, but we must also cultivate the skill of active listening. When we receive feedback, it's crucial to listen with an open mind, without jumping to defend our work. This can lead to a deeper understanding of our audience's needs and preferences, which, in turn, informs better content creation. Furthermore, engaging with feedback can become a collaborative process, leading to a sense of community and shared investment in the quality of the content produced.

-Asking probing questions to challenge assumptions. -Soliciting feedback to uncover blind spots and refine arguments. -Engaging in constructive debates to sharpen reasoning abilities. -Actively listening to diverse perspectives to broaden understanding. -Iteratively refining strategies based on insights gained from questioning and feedback.

When I shifted gears in my career from content strategist to creator, I spent a significant amount of time listening and learning first. Armed with coffee and curiosity, I read, listened, and watched everything I could. It was like a daily workout for my brain. Every piece of content became a new lesson, a chance to grow. So, here's my two cents: Read, listen, absorb. It's your secret sauce for content marketing success.

Honing your logical reasoning skills is a journey that combines practice with learning from the expertise of others. Engaging with various content, including articles, reviews, and narratives, sharpens your analytical abilities, while interactive challenges stimulate your problem-solving skills. Immersing yourself in communities dedicated to logical reasoning and content marketing allows for a rich exchange of knowledge and techniques, further enriching your understanding and application of logical reasoning in diverse contexts.

-Regularly engage in problem-solving exercises to refine skills. -Seek out mentorship or join communities to learn from experienced marketers. -Analyze successful campaigns to understand effective reasoning strategies. -Embrace feedback and apply lessons learned to iterate and improve. -Continuously hone skills through practical application and knowledge sharing.

Sorry, if you're a marketer NOT following creators on LinkedIn, TikTok, X, etc. you are missing out on a goldmine of information and ideas. There are very talented people out there, giving away the secret sauce for FREE in an effort to get followers. (You can ask them questions too...) Start your own little side business and test these things out. Then you can bring your proven learnings back to your company. Climb. That. Ladder.

Im Content-Marketing bietet die Analyse anderer Branchen und Wettbewerber wertvolle Einblicke. Indem man Themenideen adaptiert und die Keyword-Strategien von Mitbewerbern oder auch Brands aus anderen Branchen studiert, kann man seinen eigenen Redaktionsplan verbessern und auffüllen. Es ist entscheidend, relevante Keywords mit einem sinnvollen Suchvolumen zu nutzen, um die Sichtbarkeit in Suchmaschinen zu erh?hen. Durch die Integration bew?hrter Praktiken aus verschiedenen Quellen kann die Content-Strategie diversifiziert und optimiert werden. Letztendlich führt dies zu einer Steigerung der Reichweite, der eigenen Sichtbarkeit, des Engagements und des Erfolgs im digitalen Raum.

It's not all about logic when it comes to boosting your content marketing. Creativity is a big part of it to find a twist and angle in your expression or testing something that might not be as logic as you might find it. You have two halves of the brain, don't limit yourself to one side.

Always review your analytics to identify problems with your content strategy and then practice using your logical reasoning skills to develop insights from the data. Use these insights to continually optimise your marketing.

Fight for the first few seconds! Don't waste the beginning of your content to introduce yourself. Don't tell stories about your company or product. The first five seconds, in any story, is do or die! Start with emotions and try to make your content sound more like Lord of the rings rather then technical manual.

Es ergibt Sinn, dass dein Marketing-Team ab und an auch mal bei Pitches, Kunden-Workshops oder Update-Terminen den ?Silent Listener“ spielt. So rückt auch das Marketing ein Stück n?her an den Kunden und kann interessante Themen, Herausforderungen und Ideen aufschnappen.

Na hora de ????????? em melhorias no seu marketing de conteúdo, pare para refletir sobre algumas dessas quest?es abaixo: ? ??Se sua estratégia deu certo, vale padronizar um determinado tipo de conteúdo como um processo criativo frequente???Ou como inovar e surpreender o público com alguma novidade? ? ??Se a estratégia n?o deu certo, como é possível melhorar os resultados? O que pode ser totalmente descartado ou atualizado?? ? ??De que forma é possível aumentar o impacto do conteúdo através da análise de dados e ajustes?? ?