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You want to impress a potential employer with your marketing research skills. What are some ways to do that?

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If you are looking for a job in marketing research, you need to showcase your skills and knowledge in a way that stands out from the crowd. Marketing research is a dynamic and diverse field that requires analytical, creative, and communication abilities. How can you impress a potential employer with your marketing research skills? Here are some ways to do that.

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Aline Baía

Gerente de Marketing | Trade Marketing | CMI Consumer & Shopper Insights. 20+ anos entregando resultados, através de…
Christian Abramson

Fundador cübik e Mind to Mind. Estratégia de marketing, experiência do cliente, trade marketing, pesquisa. Consultor…
Ankesh Saxena

Co-Founder and CBO - Acutus AI Insights | Podcaster @ The Collaborative Canvas | TRP Magazine | Learn and Grow | Market…

1 Know the industry

Before you apply for a marketing research job, you should do some homework on the industry you are interested in. Find out what are the current trends, challenges, and opportunities in that sector. Learn about the main competitors, customers, and stakeholders. This will help you tailor your resume, cover letter, and portfolio to the specific needs and expectations of the employer. It will also show that you are curious, informed, and proactive.

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Aline Baía

Gerente de Marketing | Trade Marketing | CMI Consumer & Shopper Insights. 20+ anos entregando resultados, através de estratégia de marketing, inova??o, branding, comunica??o e ativa??es. Ex PepsiCo, Reckitt, Unilever.
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Pesquisa em marketing é uma área que requer o desenvolvimento de hard skills, como conhecimento de estatística, metodologias de pesquisa etc. Portanto, dependendo da senioridade da posi??o n?o basta apenas pesquisar sobre o mercado de pesquisa, mas também ter tido a oportunidade de desenvolver previamente os hard e soft skills essenciais. Este seria o caso de posi??es de coordena??o ou gerência. Por outro lado, se a posi??o for altamente sênior, pode exigir menor experiência nestes hard skills mas um alto desenvolvimento de soft skills de lideran?a.

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Ankesh Saxena

Co-Founder and CBO - Acutus AI Insights | Podcaster @ The Collaborative Canvas | TRP Magazine | Learn and Grow | Market Research | Personal Branding | Consumer Insights | Sales | ESOMAR member | MRSI Member |
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Impress potential employers by showcasing your marketing research skills through tangible examples. Present case studies demonstrating your ability to identify market trends, consumer insights, and actionable recommendations. Highlight proficiency in research methodologies, data analysis tools, and presentation techniques. Emphasize collaborative projects and successful outcomes achieved through strategic insights. Additionally, illustrate adaptability and innovation by discussing how you've addressed unique challenges and contributed to the success of previous marketing research initiatives.

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Jaya Kandaswamy

SVP, Product/Innovation | AI Product Strategy | Mentor, Startup Advisor
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You can share how they can improve top line or bottom line by improving xyz. That's the main reason they are hiring you. It will showcase your ability to research and more importantly present tangible actions.

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2 Showcase your projects

One of the best ways to demonstrate your marketing research skills is to showcase your previous or current projects. Whether you have worked for a company, an agency, or as a freelancer, you should have a portfolio that highlights your achievements and results. Include examples of how you have conducted market research, such as surveys, interviews, focus groups, experiments, or secondary data analysis. Explain how you have used different tools, methods, and techniques to collect, analyze, and interpret data. Show how you have presented your findings and recommendations in clear and compelling reports, dashboards, or presentations.

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Aline Baía

Gerente de Marketing | Trade Marketing | CMI Consumer & Shopper Insights. 20+ anos entregando resultados, através de estratégia de marketing, inova??o, branding, comunica??o e ativa??es. Ex PepsiCo, Reckitt, Unilever.
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Nem sempre será possível apresentar um projeto realizado, mas sim falar sobre ele, deixando clara a situa??o que o demandou, o que ele demandou de você, as a??es que você tomou e os resultados obtidos. O método STAR (situa??o, tarefa, a??o, resultado) pode ser uma estrutura de comunica??o eficiente para falar sobre sua experiência.

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3 Highlight your skills

Another way to impress a potential employer with your marketing research skills is to highlight your relevant and transferable skills. Marketing research requires a combination of hard and soft skills, such as critical thinking, problem-solving, creativity, communication, collaboration, and project management. You should emphasize these skills in your resume, cover letter, and portfolio, and provide concrete examples of how you have applied them in different situations. You should also mention any certifications, courses, or workshops that you have completed or attended to enhance your skills.

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4 Prepare for the interview

The final way to impress a potential employer with your marketing research skills is to prepare for the interview. The interview is your chance to showcase your personality, passion, and potential. You should anticipate the common questions that the interviewer might ask you, such as your strengths, weaknesses, goals, and motivations. You should also prepare some questions that you want to ask the interviewer, such as their expectations, challenges, and culture. You should also be ready to demonstrate your skills in a practical way, such as by conducting a mock research project, analyzing a case study, or presenting a sample report.

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Autumn Savage, MBA
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Having a visual example such as an analytics dashboard or a PPT slide with market insights can help an interviewer quickly understand your experience. Walk them through why you selected the given research, how it answered your questions and what you did with your findings. It’s not just about doing the research, but doing the right research that can produce results.

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5 Follow up

The last step to impress a potential employer with your marketing research skills is to follow up after the interview. This is a simple but effective way to show your interest, gratitude, and professionalism. You should send a thank-you email to the interviewer within 24 hours of the interview, reiterating your enthusiasm, highlighting your main qualifications, and addressing any concerns or questions that they might have. You should also keep in touch with the employer until you hear back from them, and express your willingness to provide any additional information or references that they might need.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Christian Abramson

Fundador cübik e Mind to Mind. Estratégia de marketing, experiência do cliente, trade marketing, pesquisa. Consultor, CMO as a Service, palestrante, advisor. Top Voice Consumer Behavior. Empreteco. Colunista HSM.
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O entrevistador pode ser mais técnico ou mais relacional e focado em insights. Se mais técnico, mostre que conhece metodologias, que tem pensamento estruturado, que é profundo, que consegue desenhar metodologias e que explora novas solu??es. Se mais relacional e focado em insights, mostre o impacto que gerou em outros projetos, mostre formas alternativas de apresentar resultados, mostre sua oratória e capacidade de engajar a audiência / o cliente do estudo, mostre que conecta dados e resultados para chegar a insights profundos, mostre que ajuda o cliente a identificar a raiz do problema antes de sair desenhando metodologia e fazendo campo. O ideia seria um profissional tanto técnico quanto relacional.

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You want to impress a potential employer with your marketing research skills. What are some ways to do that?

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1 Know the industry

2 Showcase your projects

3 Highlight your skills

4 Prepare for the interview

5 Follow up

6 Here’s what else to consider

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