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You want to grow your professional network. How can you use social media to do it?

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Networking is not just about exchanging business cards or attending events. It is also about building meaningful and lasting relationships with people who share your interests, values, and goals. And one of the best ways to do that is by using social media platforms to showcase your skills, personality, and value proposition. In this article, you will learn how to use social media creatively and strategically to grow your professional network and advance your career.

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Estera Anghelescu, M.B.A.

Global Employer Brand Leader | Recruiting & Employer Branding Director at Kaufland | A.C.C.E.S. Program Coordinator |…
Bruno Correa

Software and Product Development Leader @ Mercado Libre | Head of Product and Technology | Driving the Future of…

1 Choose the right platforms

Not all social media platforms are created equal when it comes to networking. Some are more suited for certain industries, professions, or audiences than others. For example, LinkedIn is the most popular and widely used platform for professionals, recruiters, and employers. It allows you to create a detailed profile, showcase your achievements, join groups, and connect with people in your field. On the other hand, Twitter is a great platform for sharing your opinions, insights, and expertise on trending topics, engaging with influencers, and joining conversations. Instagram and YouTube are ideal for visual and creative professionals who want to showcase their portfolios, projects, and stories. And Facebook is a good platform for building communities, joining groups, and staying in touch with your existing contacts. The key is to choose the platforms that match your goals, industry, and audience, and focus on creating quality content and interactions.

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Bruno Correa

Software and Product Development Leader @ Mercado Libre | Head of Product and Technology | Driving the Future of E-commerce, Fintech and Insurtech | LinkedIn Top Voice
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Identify platforms where the influencers and thought leaders of your industry gather, turning these digital landscapes into fertile ground for your professional growth and visibility. Leverage the unique culture and features of each platform to showcase your expertise and engage in meaningful conversations, positioning yourself as a valuable contributor rather than just another connection. Strategically navigate through these digital ecosystems, using targeted content and interactions to magnetize opportunities and collaborators who resonate with your professional ethos and ambitions.

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2 Optimize your profiles

Your social media profiles are like online resumes and personal brands - they tell people who you are, what you do, and why you matter. To make a good impression and attract the right connections, you need to optimize your profiles. This includes using a clear, professional, and friendly photo that reflects your personality and style, writing a catchy and concise headline that summarizes your value proposition and keywords, filling out your bio, summary, or about section with relevant and interesting information about your background, skills, interests, and goals, adding links to your website, portfolio, blog, or other online platforms where people can learn more about you and your work, as well as regularly updating your profiles with your latest achievements, projects, or publications.

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Bruno Correa

Software and Product Development Leader @ Mercado Libre | Head of Product and Technology | Driving the Future of E-commerce, Fintech and Insurtech | LinkedIn Top Voice
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Craft your social media profiles as digital art galleries, showcasing your unique professional story, skills, and aspirations, making them irresistible magnets for like-minded professionals. Leverage the alchemy of SEO within your bio and content, transforming your profiles into beacons that guide your tribe—innovators, thinkers, collaborators—right to your digital doorstep. Ignite engagement with content that resonates, sparking conversations and connections, turning your profile into a bustling crossroads of opportunity and collaboration.

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3 Share valuable content

Showcasing creativity and innovation on social media can be achieved by sharing valuable content that demonstrates your knowledge, skills, and passion. This may include original content you create, such as blog posts, videos, podcasts, infographics, or ebooks; curated content you find that is relevant to your industry or interests; and user-generated content you feature from clients, customers, or partners. It's essential to share content that is useful, engaging, and authentic to add value to your audience. Additionally, using hashtags, keywords, and tags can help to boost your visibility and reach.

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Estera Anghelescu, M.B.A.

Global Employer Brand Leader | Recruiting & Employer Branding Director at Kaufland | A.C.C.E.S. Program Coordinator | V.P. at the Romanian Diversity Chamber of Commerce
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I have always been a firm believer in the power of tailored and authentic content. Letting your audience know more about you and your professional journey, as well as sharing from your experience can help others resonate with your stories, creating the basis for a meaningful connection. My LinkedIn content is very varied: from the results we have with #TeamKaufland, impactful projects and business results to personal achievements, participation in conferences, or personal beliefs. As a curious person, always willing to learn more, I often ask the community for their inputs on various topics related to my field of work. It’s all about knowing your content objectives, as well as your audience.

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4 Engage with your audience

Sharing content is not enough if you want to build trust, rapport, and relationships with your audience. To do this, you should like, comment, and share other people's content that you find interesting, helpful, or inspiring. Additionally, respond to comments, questions, and messages that you receive on your own content or profile. Joining groups, communities, or chats that are related to your industry, niche, or interests and participating in discussions, polls, or events is also important. You should also reach out to people who you want to connect with and send personalized invitations, introductions, or follow-ups. Don't forget to give and ask for recommendations, endorsements, referrals, or feedback too. The key is to be genuine, respectful, and helpful while showing interest and appreciation for your audience.

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5 Be consistent and strategic

Finally, to grow your professional network on social media, you need to be consistent and strategic. This involves having a clear goal and purpose for your social media presence and activities, as well as developing a content plan and schedule that aligns with your goal and audience's needs and preferences. Additionally, you should measure and analyze your performance and results, making adjustments to your strategy accordingly. To be successful, you need to be authentic and transparent, avoiding spamming, self-promoting, or oversharing. Moreover, it is important to balance your online and offline networking efforts, following up with your contacts regularly. Ultimately, social media platforms should be used as tools to enhance your networking, not as substitutes for it.

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Matthew Dagnall

???? Director of Marketing & Innovation @ Yipiyap
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Post lots and be human. That's basically it - consistency is everything. Being insightful and helpful can come after that, but if you want to make new connections, visibility is the number one factor. Strategy is like salting food - you want a very light pinch. Connect with lots of relevant people and use a schedule to ensure you're posting frequently, sure. But beyond that, I think being yourself is far more valuable than trying to strategically hunt for engagement - people can smell inauthenticity a mile off.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dr. Agustín Amate Bonachera

Profesor e Investigador | Fotógrafo Publicitario | Consultor en Creatividad, Marca y Marketing Visual | Autor | Ponente | PhD Internacional en Comunicación Audiovisual y Publicidad | Innovador en IA | Colaboremos
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Consider choosing the right platforms, optimizing your profiles, sharing valuable content, engaging with your audience, and being consistent are fundamental strategies. Additionally, consider using hashtags relevant to your industry to increase visibility, participating in or starting discussions to showcase your expertise, and attending virtual networking events or webinars hosted on these platforms. Following and interacting with industry leaders and peers can also expand your network. Don't forget the power of direct messaging for more personal engagement with connections who share your interests or goals. Lastly, regularly review your networking strategy and adapt based on what works best for you and your professional growth.

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You want to grow your professional network. How can you use social media to do it?

1

2

3

4

5

6

1 Choose the right platforms

2 Optimize your profiles

3 Share valuable content

4 Engage with your audience

5 Be consistent and strategic

6 Here’s what else to consider

Creativity Skills

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You want to grow your professional network. How can you use social media to do it?

1

2

3

4

5

6

1 Choose the right platforms

2 Optimize your profiles

3 Share valuable content

4 Engage with your audience

5 Be consistent and strategic

6 Here’s what else to consider

Creativity Skills

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感谢您的反馈

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