You want to get promoted, but how can you get your boss to notice you?

1 Know your strengths

The first step to building your personal brand is to know your strengths and how they align with your company's vision and values. What are the skills, talents, and qualities that make you unique and valuable? How do they contribute to your team's and your organization's success? How do you communicate them to your boss and your colleagues? You need to be clear and confident about your strengths and how they benefit your employer. You also need to be able to demonstrate them through your actions and achievements.

2 Set SMART goals

The second step to building your personal brand is to set SMART goals for yourself and your career. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These are the criteria that help you define and track your progress and performance. By setting SMART goals, you show your boss that you are proactive, ambitious, and focused. You also show that you can deliver results and meet expectations. You also create opportunities to showcase your strengths and receive feedback.

3 Seek feedback

The third step to building your personal brand is to seek feedback from your boss and your peers. Feedback is essential for your growth and development. It helps you identify your areas of improvement, your blind spots, and your opportunities. It also helps you build trust and rapport with your boss and your colleagues. You should seek feedback regularly and constructively. You should also act on the feedback and show that you are willing to learn and improve.

4 Be visible

The fourth step to building your personal brand is to be visible and vocal. You need to make sure that your boss and your colleagues know what you are working on, what you have achieved, and what you have learned. You also need to share your ideas, opinions, and insights. You can do this by participating in meetings, presentations, projects, and events. You can also do this by using internal communication channels, such as emails, newsletters, blogs, or social media. You should also network with people from different departments, levels, and backgrounds.

5 Be consistent

The fifth step to building your personal brand is to be consistent and authentic. You need to make sure that your actions, words, and behaviors match your values, goals, and strengths. You also need to make sure that you deliver on your promises and commitments. You should also be respectful, professional, and ethical. By being consistent and authentic, you build your credibility, reputation, and trust. You also show that you are reliable, dependable, and trustworthy.

6 Be adaptable

The sixth step to building your personal brand is to be adaptable and flexible. You need to be able to adjust to changing situations, demands, and expectations. You also need to be able to learn new skills, adopt new technologies, and embrace new challenges. You should also be open to new ideas, perspectives, and feedback. By being adaptable and flexible, you show that you are resilient, innovative, and curious. You also show that you are ready to take on more responsibilities and opportunities.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?