You want to create a virtual product launch. What are the best AR services to use?

Augmented Reality (AR) is a technology that superimposes digital information, such as images, text, or 3D models, onto the real-world environment, typically viewed through a device like a smartphone or AR glasses. AR allows users to visualize products in their own environment before making a purchase. For example, customers can use AR to see how furniture looks in their living room or how a new gadget fits into their daily life, enhancing the decision-making process. AR experiences can be designed to be interactive, enabling users to virtually try on products, customize features, or participate in gamified experiences related to the product.

Augmented Reality is the ability to insert a virtual object in your real-world environment and interact with it, usually using a phone or headset. We've launched multiple products in AR, including cars and digital goods. It helps to have a narrative the user can follow, like guiding them from one feature to another. This can be a really powerful way for users to size up, feel the benefits and understand how a product could exist inside their world.

One thing I've played around with is adding hotspots on the product in the AR experience that allows the user to click it and learn more about the feature connected to that hotspot. This is a fun way to educate people about the features of the product, while they see it in their room.

Al superponer contenido digital al mundo real, la Realidad Aumentada mejora la percepción del usuario a un nivel superior, generando una sensación de presencia única. Esta experiencia mejorada no solo capta la atención del usuario, sino que también crea una conexión emocional más fuerte con el producto. La capacidad de la Realidad Aumentada para demostrar características y beneficios de manera realista e interactiva se traduce en una comprensión más profunda del producto por parte del consumidor.

Es gibt bestimmte Branchen und Produkte, welche sich für die Einführung von AR bei Produkteinführungen besonders lohnen. Perfekt ist dies zum Beispiel für Wohnungen, welche begehbar sind, bevor sie gebaut werden. Oder für grosse Maschinen, welche nicht einfach transportiert werden k?nnen.

Consider your target audience's preferences and where they're most active. For detailed, high-fidelity simulations, advanced platforms like Unity with Vuforia or ARKit/ARCore are suitable. If you have limited technical resources, user-friendly platforms with pre-built templates, such as those on popular social media, might be more appropriate. Ensure the AR service integrates well with your marketing channels and supports the formats and devices your audience uses. The level of customization, interactivity, and the ability to provide robust analytics are also crucial. Balance factors with your budget to select a service that not only showcases your product effectively but also aligns with your marketing strategy and engagement goals.

It always starts with your customers - who are your target audience?. Another thing to consider is: what kind of experience do you want them to have? There are a few options available: 1. WebAR - A simple click on a link or QR code scan and they're in. 2. Mobile Apps - This involves downloading an application before experiencing it. 3. 'SocialAR' effects - These are dependent on social apps such as TikTok (Effect House), IG/Facebook (SparkAR), and Snapchat (Lens Studio). So, it's crucial to understand your target audience and where they are most accessible.

There are many forms of AR - SLAM, image tracking, video overlay, body tracking, face filters, geo-positioning and many more. However, product launch, if done via AR, should be focused on the type of product. As a base platform, I believe web based AR is a most accepted medium of choice since anyone can directly access such experience simply using their smartphone (no apps, no headset). Personally in my opinion, SLAM is the best form of product launch to reach mass audience. It is more like IKEA virtual try-on furniture experience. However, if the product is related to eyewear, jewellery or makeup - then face/body tracking AR filters are more apt for such experience.

As always it starts with your goal and your end user in mind. Usually two path are available to you: Web AR, Native AR. The first one is light weight, cross device and more efficient for activation campaign for instance. This include tools such a as 8th wall, Zappar or open source web AR frameworks. Second one, is heavier in term of development and accessibility however you can push the experience further with 3D and more complexes animations for instance. Few things to keep in mind: - what type of experience do you want to create - How many users do you want to reach and for what purpose - What is your budget - How long do you want to experience to last for Usually for marketing purpose go for web For heavier experiences go for native

Elegir el mejor servicio para la implementación de Realidad Aumentada dependerá de las necesidades del producto. Si se requiere una experiencia de alta fidelidad y características avanzadas, se recomienda el uso del framework ARFoundation de Unity, pues permite tener una mayor escalabilidad al poder integrar la experiencia con los frameworks nativos de iOS y Android como lo son ARKit y ARCore. Si se requiere una experiencia menos ambiciosa, es posible usar las herramientas de desarrollo de algunas redes sociales Como Spark AR Studio, Lens Studio, etc.

Let me share my personal TOP AR apps, that I'm using to create projects with AR Makers Studio. - For webAR experience: my number 1 platform is MyWebAR.com. This is a no-code platform for the webAR experience. - For 3D modeling: Womp 3D. Again, this is no-code web app for 3D modeling. Easy-to-use and easy-to-export. - For 'AR Magic': Blender. There is no doubt about it. - For 3D Avatars: Ready Player Me. Good quantity and quality, easy to export. Also, RPM plugin is available at mywebar.com, so you even don't need to export it. Good luck with your AR creations!

Si se busca un lanzamiento totalmente escalable y se dispone de los recursos y tiempos de desarrollo necesarios, ARFoundation de Unity se destaca como la opción ideal. Este framework unifica los frameworks de Realidad Aumentada nativos de iOS y Android, brindando la libertad de aprovechar la mayoría de las características avanzadas de cada uno. En el caso de un lanzamiento dirigido a las redes sociales más populares, Spark AR Studio de Instagram, Lens Studio de Snapchat o Effect House de TikTok son opciones imprescindibles. Para aquellos que buscan realizar un lanzamiento a través de la web sin necesidad de descargar una aplicación móvil, 8th Wall se presenta como la mejor elección.

Virtual fashion allows customers to try on clothes virtually without physically being present in a store. This enhances the online shopping experience by providing a more realistic representation of how the clothes will look and fit. Customers can see how different outfits and styles suit them before making a purchase, reducing the need for returns and increasing customer satisfaction. Fashion brands can create AR filters that overlay virtual accessories or clothing items on users' faces or bodies, allowing them to virtually try on different looks and share them with their followers. This not only promotes brand engagement but also serves as a marketing tool for showcasing new collections or trends.

In my experience, Spark AR is a good starting point. It's advanced enough to do very custom solutions, but also simple with enough online courses to help beginners learn. It also integrated directly with the Meta platforms, which makes going live easier.

I think if you use those services, chances are you might not be able to scale after you launch. Spark AR and 8th Wall are great products for beginners to get instant gratifications and showcase your work instantly. However, due to the limitation, you might not be able to scale, create your unique IP, or monetize later. It requires some coding skills to modify. But once you learn to code, you will find out the world is your oyster, you can create your unique AR work without restrictions. No-code tools are great for collaboration, and idea brainstorming, but if you want to create your platform, customized AR software, using Unity, A-Frame, and Babylon.js might be a long-term plan.

This is probably the biggest learning curve for most teams, that the content you need is totally different than any other tactic. It's important to spend time thinking about this thoroughly before you start and give your teams enough time to learn about what's needed, so you aren't rushing before a launch.

AR design for a product launch deserves a detailed research on its UX design, interactivity, wow factor, target audience, performance scoping and many more KPIs. Based on the actual product launch, it is important to define and plan the AR launch to maximize its success. UX design is an important factor to initiate users to follow the AR product journey. Once developed, rigorous testing is necessary before launch. Overall, an AR product launch can maximize its potential by 10x. So every step of such a launch should be scrutinized to make it a success.

O conteúdo precisa ser inovador mas ao mesmo tempo precisa atingir um nicho que vai fazer bom proveito deste produto. Na educa??o muito se necessita de ferramentas mais interativas e imersivas, ent?o acredito que produzir conteúdos voltados para isso, enche os olhos da comunidade.

To create the best AR content for your product launch you need a clear goal in mind and what you want out of the experience, then a strong creative vision coupled with a great technical execution will skyrocket the impact of your experience. As always think about your end user, what emotion do you want to convey and how do you want your user to interact with your experience and brand. Then focus on the right tools for you, collaborating with game designers, art directors, animator and 3D designers is a great start but it s important to have someone experienced with AR to blend the creative with the tech.

Rapid prototype in 1-2 days and share it on social media for validation. Let's say if people like it (market approves), then keep working on building it. If people don't have a response, then change it. Research is good but getting your hands dirty and start working on something is even better. You learn little from research but will learn a lot from real-market instant feedback.

AR is still revolving around big apps or expensive headsets and none of them can ensure a mass outreach. Meta or Spark filters can limit its reach to app based audience only. However, WebAR can surpass all of them by manyfolds. Anyone can open them using a smartphone browser - very low entry barrier and no dependency on any apps. SInce it's more like a web URL, tt can be used in website, landing pages, b2b partner sites, Email marketing, SMS marketing, QR code access for prints ads (newspaper/magazine ads), Google/Meta ads and many more. Thus it ensures to reach a much larger audience of different age groups to engage with the product launch campaign and ensuring its success.

To promote and distribute your AR product launch, utilize social media platforms and influencer partnerships for wide visibility. Incorporate AR demos in email marketing and on your website for direct engagement. Leverage press releases and tech blogs for broader coverage. Ensure easy access by optimizing for various devices and platforms, and consider app stores or AR platforms for distribution. Engage your audience with interactive experiences that encourage sharing to maximize reach and impact.

1) Share it on social media - like LinkedIn. 2) If you have just started your AR journey, use 8th Wall, SparkAR, or Lens Studio, but if you are more established, definitely use Unity. 3) The web link is great, but if you happen to be in a place where there's no good wifi signal, then the AR app might be better. The web also has a performance restriction, the big size model and complicated data structure might cause latency. If you do simple marketing, use webAR, but if you want a high-quality interaction with more complicated 3D models and data structures, an app would be better.

From my perspective, AR is still so nuanced that you have to make it easily accessible. With that said, I think using Meta platforms is a good starting point. If you're able to, adding QR codes to product packaging (with some additional context about what to do/what happens when you scan) is a great idea and fun way to take part in the post-purchase customer journey in an engaging way.

AR service for virtual product launch will depend on specific requirements, budget, and target audience. Consider factors such as ease of use, platform compatibility, features, and customization options when choosing the right AR service for your project.

I have launched one of our kids AR activity box in Augmented reality. Initially we were little hesitant on who is going watch a toy box launch in AR. Then we slowly marketed the launch campaign with other marketing channels like print media and influencer channels. We started gaining registration for the launch. Actually we expected around 1000 registration but surprisingly we got around 2700 registration. Now the challenge starts are we gonna use QR for the web AR launch. Or are we gonna directly stream from the website. We decided to go with unique link for the web AR event. We launched the product the main Charente in the activity box came in real life into the audience place via web Ar and it was interacting to the kids of their house.

La realidad aumentada es hoy una nueva forma de interactuar con tu audiencia. Con ella puedes lograr que tu audiencia logre una conexión con tu marca, sus valores y características.

Ich habe eine Masterthesis zu diesem Thema geschrieben und festgestellt, dass es einfach klingt, viele Tests gibt aber die wenigsten Unternehmen schon erfolgreiche Einführungen gemacht haben. Vermutlich ist jedoch jetzt der richtige Zeitpunkt zum starten!

Start simple. Don't think it needs to be this super big activation to be successful. Think about your customers first and what they'd want to get out of the AR experience.

Start small - start from lighter use case and build more use cases. Also, try to target your release around right time for customers example if your AR effect on Christmas themes then launch it in December