You want to create an immersive retail experience. What are the best AR tools to use?

Picking the AR platform for an immersive retail experience totally depends on the end goal we are trying to achieve. 1: App-based approach : Platform : ARKit, ARCore or Vuforia 2: Social AR approach: With Immersive shopping, now, social media platforms allow people to sell products inside their platform; using this, people can use Meta Spark or Lens Studio to create an experience that lets users try them on and later gives them the choice to purchase them. 3: Web approach : Platforms to consider are Model View from Google and AFrame.

From my experience, there are several useful platforms available, depending on the specific platform requirements. Each platform utilizes a different tech stack. For standalone mobile apps on iOS and Android, we typically use AR Foundation of Unity, ARKit and ARCore. For web-based AR, options include Zappar, a third-party library compatible with both web and mobile. Aryel, a no-code platform that enables the creation of web AR experiences.

Algunas plataformas que conectan muy bien con las audiencias y generan mucho engagement de marca son: - MetaSpark - Intagram, facebook. - Effect House - TikTok. - Snap Ar - SnapShat

No. Choosing a platform is never the first step if you want to create an immersive retail experience, it's actually one of the last. Many things come before. What are you trying to achieve ? What problem will this experience solve for the brand and its customers? Is an immersive experience even the good solution? Anyway, once you're at the solution evaluation step, there are web-based and app-based platforms. Device-based platforms might refer to the native capabilities of iOS devices to display models in AR, but it's very limited. Apart for features and quality, don't forget the price: some Web SDK are very expensive and might be a no-go in your budget. And finally, take the social platforms into account: Snap, Instagram, TikTok.

La incorporación de realidad aumentada (RA) en los menús de los restaurantes es una tendencia que ha ganado popularidad en los últimos a?os. La tecnología AR puede mejorar la experiencia gastronómica al brindar a los clientes una forma más inmersiva e interactiva de ver y seleccionar elementos del menú.

Depending of the platform you will use, you can select assets formats. For exemple, Social Platforms has a Mb limit and allow us to go only to 4Mb for the global experience. This is really relevant when you have to make choice for the kind of assets you need. For exemple, it can be easier to import 3D Models of a car, a field and smoke (Total 2Mb) to count the story you want to push on the experience better than just import a Video (4Mb) and do not have any place left in the AR experience. Do not forget, to think platforms before assets ;)

From my experience, one of the most crucial aspects I've found in AR content creation is optimizing resources without compromising quality. Before delving into optimization techniques, it's essential to carefully consider how you plan to present your content. For instance, in scenarios where 360 AR isn't necessary, removing the mesh behind your model can significantly enhance optimization.

AR in a retail context needs to be though of very differently than for a at-home or street marketing experience. Is it in a dedicated brand store? A pop-up? A wholesale chain? And what are you trying to achieve? Educate about your product? Convert prospects to customers? Increase the fidelity of existing customers? These questions will give you insights into which content to produce. Then, the tools to create it don’t matter much!

As explained above, the context, the goal and the problem to solve will dictate the features you’ll need and therefore the platform. And, let’s be realistic: budget is a critical element that cannot be left aside. Are the users using their own smartphones? They need a way to trigger the experience - a QRCode most probably. Does the experience includes some social sharing features (It should)? Then maybe you’ll need face-tracking or background subtraction. Is it an experience guided by a sales representative or a short casual one? Then content length and complexity can change. Again: think first, ask these questions, and then choose the tools.

Visualizaciones 3D: con AR, los clientes pueden ver modelos 3D de los elementos del menú en sus dispositivos móviles. Esto puede darles una mejor idea de cómo se ve el plato y puede ayudarlos a tomar una decisión más informada.

Storytelling: RA también se puede usar para contar la historia detrás de la Eexperiencia. Los clientes pueden escanear un elemento del menú y conocer sus orígenes, métodos y significado cultural.

Implementing thorough analytics is indeed mandatory, but more importantly is what you'll do with them. From the start of the project, define success and KPIs and implement the analytics that will help you measure them. KPIs and learnings should not be pushed down to a small line in your projet quote, but must be a core part of the project so the experience is not an expenses but an investment.

In retail, AR tools are transforming the shopping experience. Platforms like Shopify and innovative marketing strategies on HubSpot are reshaping how we engage with customers. It's not just about showcasing products; it's about creating personalized experiences that drive sales. And then there are QR codes – those little squares packed with big potential. Scan one, and suddenly you're trying on virtual sunglasses or playing AR games, all from your phone. With AR, shopping becomes an adventure!

Let's not forget the context: retail. This is a two-fold question. 1) Integration into the physical shopping experience. Is the store staff aware of tbe experience? Do they know how to use it? Does the prospect gets a coupon at the end? 2) Integration into the digital shopping experience. Again here, the tools and EC platform are irrelevant. What matters is to be completely integrated into one of the brand's sales funnel instead of being a gadget aside.

Really seeing the potential of AR in retail shine through platforms like Shopify, e-commerce. It's not just about bringing products to life with 3D views or virtual try-ons (which, by the way, IKEA is nailing), but also how seamlessly it fits into our marketing strategies. The power of personalized AR experiences and automations, delivered through targeted campaigns on platforms like HubSpot. It's a game-changer, blending innovation with practicality to enhance customer engagement and drive sales. This is the future of retail, and it's exciting to be part of this transformation!

I've worked extensively on AR projects for retail and e-commerce products, with many of them involving QR codes printed on the products. These QR codes serve as gateways to AR content related to the product, including Superimposition AR, Overlay AR, and even AR gaming.

An important consideration that often gets overlooked when creating an AR retail experience is not briefing the staff working in the retail space. A one-page explainer of what is currently being showcased in store and a bullet point explanation of how users can access the experience should be a priority. This will enable the staff on-site to help with any minor troubleshooting users may face and be able to tell people in the store whats currently going on.

In short: - Know the space: is there a lot of passage? Is the WiFI/5G connection reliable? - Know the customers: are they tech-savy? How old? Are they here already for the brand (boutique) or for other goals (shopping mall)? Are they ready to spend time, or usually in a rush? - Train the store staff on the experience.