Let's focus on building genuine relationships by personalizing your outreach and providing value upfront. Share relevant resources or insights, engage thoughtfully with their content, and ask questions to understand their needs. Be patient and respectful, avoiding pushy follow-ups, and offer them an easy way to opt-out if they’re not interested. Use social listening to engage meaningfully, and always be transparent about your intentions. Above all, stay authentic and focus on real, human conversations.??

Speak about the problems you can help them solve. Be direct about your intentions. Don't beat around the bush with excessive personalization/small talk.

To connect authentically with prospects, I focus on listening to their challenges and engaging meaningfully about their stories. I use storytelling to share relatable experiences and offer value through my own expertise. I don't hesitate to offer honest advice, even if it means steering them away from my services. Finally, showing empathy for their struggles, even if unrelated to my goals, fosters a more genuine connection.

In the realm of social selling, building genuine connections is crucial for long-term success. By prioritizing authentic engagement and respecting personal boundaries, sales professionals can foster trust and credibility. This approach not only enhances relationship-building but also aligns with the modern consumer's preference for personalized and respectful interactions, ultimately leading to more meaningful and sustainable business relationships.

Conversions happen through conversations. Start a conversation. Engage with people on their posts and stories (on IG). Ask people a meaningful question. And remember, not everyone is ready to hop on your call or sign up for anything. Focus on relationship building first and collaboration. Social selling is a long game.