You want to build strong relationships with your team of influencers. How can you do it?

As an ex-influencer, one of my biggest bugs was when stuff from PR companies would show up with no warning but there was the expectation to post about the products. Communication is everything and people should never feel pressure to work for free just for some stuff.

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Um dos pontos mais importantes é ser transparente nos objetivos da campanha, sinalizando caso se busque alcance, engajamento, vendas… as métricas s?o importantes para o influenciador saber quais tipos de conteúdo têm maior possibilidade de atingi-las (afinal, o creator conhece seu público melhor do que ninguém). A transparência minimiza as chances de frustra??o nos resultados, pois todo mundo inicia o job já sabendo o que se espera de residual. Até porque, se um influenciador consegue muito alcance num conteúdo cujo objetivo era engajamento (e ele n?o sabia), fica difícil cobrar a calibra??o dos resultados.

Investing in knowing your influencer and building a relationship is the key. Have a warm conversation with your influencers on why they are on social media? What are their aspirations? and how together we can create value for our shared audience? I have seen my influencers grow from 50k to 300K followers within a year and yet giving us a very competitive price because of a close relationship we have built with them. #investinrelationships #knowyouraudience #influencermarketing

Building strong relationships with our influencers is extremely important to me. I prioritize genuine connections by cultivating friendships with our influencers and being present for their visits whenever possible to introduce them to the brand and key team members. I foster a sense of belonging by integrating them into our brand as much as possible and showing genuine interest in their lives and work. I respect their creative freedom and understand from my experience as a videographer and content creator the importance of time for creativity. I aim to create mutual value and avoid rushing the creative process, recognizing the effort behind each piece of content. I also respect influencer's rates and pay them promptly.

This is such an underrated way to build strong relationships with creators. From a talent manager perspective, my talent loves hearing that the brand loved their content, that they are impressed by the performance and love working with them. They also love being acknowledged for additional posts they do or organic content they share! Even if it doesn’t get communicated throughout the campaign, taking a minute at the end to show appreciation goes a long way. I also think this goes the other way too and creators/talent managers should be thanking the agencies and brand partners for their efforts.

Express your gratitude and appreciation with a simple gesture of kindness and compassion. Let them know how much you’re looking forward to future projects. Send a thank you card.

By prioritizing the cultivation of trust, mutual respect, and long-term partnerships that benefit all parties involved. This involves implementing transparent communication, personalized engagement, and acknowledging the valuable contributions made by influencers. I strongly believe through these efforts, managers can foster stronger connections with influencers, leading to successful collaborations and mutual growth.

This is the most effective way to build a good relationship with them. Another way of appreciating their work is to have them motivated to create content and providing new business opportunities to them.

If you have found the right influencer for your brand with whom your brand resonates and whose work gave you immense success, so just appreciate their efforts by giving them additional hampers and always keep checking on them by engaging with their content.

Too often, influencers are only involved in the later stages of campaign. At this point, they get handed a campaign brief with a long list of dos and don’ts to follow. While this approach does an effective job of balancing the risk/reward of working with influencers, it won’t lead the most extraordinary outcomes. The most successful or “viral” influencer campaigns I’ve witnessed were actually the brainchild of influencers and the marketers who had the courage to let the influencers do what they do best: create awesome content If you want a happy medium, try, surveys, focus groups or brainstorm sessions with influencers to co-create campaign concepts and briefs. Who knows, you may even uncover a new product idea for your brand to launch.

Collaboration inspires creativity and innovation between both parties. Treat your influencers with kindness and respect and you will receive better work.

Involving influencers in your strategy and decision-making can have both positive and negative aspects, depending on various factors such as your industry, target audience, and the nature of your relationship with influencers.

Giving influencers creative freedom and not boxing them into a scripted video with a bunch of guidelines is the KEY to a successful video. Our influencers usually never have to reshoot because we provide them space to create content that works for their audience and we give them a level of creative freedom that creates magic with the content. Trust and freedom are so important for creators!

If your content brief is over one page, it’s too long! Critical points are important but if you want something scripted to a T, hire a UGC creator who does that. Let influencers have the freedom to speak to their audiences in an organic way!

CREATOR KNOWS BEST. This is a principle every brand should follow. When you work with a content creator, you are partnering with someone who has spent (in most cases) years developing a bond with the people who watch their content. Inside jokes, content series, upload frequencies, fine tuned thumbnails, titles, SEO - you name it, they know what their audience likes. As a brand, I would try to position myself more like a guiding partner. I will provide any tips, information, products and material I can. From here, I give the creator freedom to create.

Influencers are aware of what trends are and how they can synergize their efforts to make brand reel prosper. Their creativity and digital footprint matter to them so they ought to post such content both to the brand and the influencer.

If you’re just starting out, find the person at your organization or within your network who just “gets” it. Ask them to describe how their intuition feels and try to place an explanation around what makes a great influencer. A great influencer is one whom their audience is there because they view them as someone they want to take advice from. There is a quick “2 second scan” where if an influencer isn’t doing 10 items, then they are missing out on monetization. Learn what those things are so that you can become the expert to help your influencers monetize further. Coaching and guidance are how you earn trust and loyalty.

The competition to make a remarkable success is quintessential for both brand and influencer to make their digital footprint more strong. The support to towards influencer community always initiates more innovations in their content ideas and to delivery high end videos or photos for brands

Build strong influencer relationships through clear communication, authenticity, and personalized engagement. Select influencers aligned with your brand values, provide creative freedom, and prioritize long-term collaborations. Acknowledge and engage with influencers beyond campaigns, ensuring timely payments and transparent agreements. This approach fosters a positive, enduring partnership that enhances the impact of influencer marketing initiatives.

Treat them like employees, make them feel part of your team. Show genuine interest in their day to day, add their birthdate to your calendar and make sure to congratulate them, send them a new years gift and, if possible, invite them to your company events.

Something I see a lot of Brands do is assume what they want can be delivered immediately and without flaw. ? Influencers and creators are people, not machines ? If you cannot deliver something in the same time frame you are asking for it, do not ask for it that way ? Influencers and creators are not available to you 24/7 ? Influencers and Creators are not obligated to grant you unlimited anything: ? Script review ? Draft review, including reshoots ? Reposts What you should do is ? Treat influencers and creators as partners ? Define clear goals and expectations ? Negotiate equitable deals ? Ask for feedback ? Give feedback

To build on the perspective Sarah Adam shared about treating influencers like employees: that’s also how you should find and recruit them. Create an application or job posting and ask them to apply. Those who know and love your brand will show you why they are the best fit. And just like an employee, PAY influencers equitable compensation. After powering millions of collabs between creators and marketers with cash, product, experiences, swag, gift cards, loyalty points and so many other things in between, this is the single best way to build a strong relationship with influencers. Gifting product alone doesn’t help them pay their bills and should only used alongside cash compensation for the influencer to generate authentic content.

Include them on what you're working on, on their behalf. Build our a quarterly outreach/campaign strategy for them and share it so they know what your team is working on and how you're aiming to achieve shared goals today. Schedule bi-weekly check ins to learn about what's going in their life and how you can support by listening or finding aligned opportunities. It's easy to get caught up in the day to day and forget that they want to be kept in the loop of what's going on behind the scenes.