You want to boost your product marketing. How can you cultivate strong ties with media contacts?

?? How do you build solid relationships with the media? Connect with journalists who typically cover sectors, industries and products like yours. Highlight aspects of your product that would be of interest both to your audience (prospective clients) and also that of the readers a journalist typically writes for. Think about how you can jointly tell a great story. It’s not just about the story you want to tell, it’s also about the story people want to read. Find the balance. All the best, Matt Rebeiro ??

These are the strategies I found helpful for me: 1. Network Regularly: Attend industry events and engage with media professionals. 2. Offer Exclusive Content: Provide unique stories and insights. 3. Maintain Transparent Communication: Be honest and open in your interactions. 4. Be Responsive: Respond promptly to media inquiries and requests. 5. Build Relationships: Personalize your interactions and follow up regularly.

Become their go-to industry friend. For example, at WalkMe, we shared our exclusive AI adoption survey data, giving a tech reporter a fresh angle on the national AI conversation. Sprinkle in timely insights on your industry trends, offer behind-the-scenes peeks at how companies use your product or overcome challenges with it , and occasionally connect them with C-suite voices. I see this as consistently being a helpful resource - not just when you need coverage - you'll build lasting relationships that naturally amplify your product marketing efforts.

Recognize that no media wants to shamelessly market your product. Product marketers sometimes mistake feature stories as news that will attract the media. It won't. Media aspires for true journalism and won't slant towards advertising your product. However... media is always looking for good journalistic content to educate their reader. So learn their space - their audience, their angles and the pitches they are discussing with ther editor. What insights can you provide that contribute to that objective? If you can develop unbiased data and directional content that augments their story - you add value. Do that consistently and you've got a reliable media contact that trusts your insight and might mention your product occasionally.

Journalists and media professionals want to know that you have READ their work. As a fomer publicist, please do not pitch to media without knowing their beat, recent articles, and interests. These are essential to personalize the media request and outreach. Also build rapport.

To cultivate strong ties with media contacts and boost your product marketing through personalised outreach, you will need to ensure: 1. Research and understand each media professional’s interests and past work. 2. Tailor your pitch to align with their audience and coverage style. 3. Address them by name and mention specific articles or posts you appreciated. 4. Offer exclusive content or early access to your product. 5. Follow up with genuine gratitude and maintain regular, thoughtful communication. Personalized, authentic engagement fosters long-term relationships and positive media coverage.

Personalization can make a difference in reaching your target audience. It ensures better outreach and understanding of your market as well.

Asegúrate de que cada comunicación que envíes a los periodistas esté adaptada a sus intereses y estilo. Menciona artículos específicos que hayan escrito, sugiere cómo tu producto podría ser relevante para su audiencia, y destaca por qué tu producto merece ser cubierto. Este enfoque demuestra que valoras su trabajo y estás dispuesto a invertir tiempo en construir una relación genuina.

In my language I would say , Highlight What Makes You Different - Why it matters: In a crowded market, standing out is crucial. Your unique selling points (USPs) are what sets your product apart. - Strategy: Clearly communicate the benefits that only your product offers. This could be superior quality, unique features, or better pricing.

To strengthen media relationships and boost your product marketing, offer exclusivity by providing media contacts with: 1. Exclusive stories or interviews. 2. Early access to new products or features. 3. Insider information and behind-the-scenes content. This makes them feel valued and incentivizes them to cover your product favorably.

Exclusive and fresh content for your product marketing could be a good source for your media relationship. On the other hand, you can better reach their audience.

Ofrecer exclusividad puede ser un gran incentivo para que los medios cubran tu producto. Esto podría significar proporcionarles información antes que a otros, permitirles acceder a entrevistas con tus ejecutivos, o darles un acceso único a tu producto antes de su lanzamiento oficial. La exclusividad hace que el periodista sienta que está obteniendo un trato especial, lo cual puede fortalecer la relación.

. Simplifying your message and leveraging your social proof are the keys and are very important here to offer exclusivity. - Why it matters: People are bombarded with information every day. A clear and simple message is more likely to be remembered. - Strategy: Avoid jargon. Focus on how your product solves a problem or makes life better. Use clear, concise language in all marketing materials. Leverage Social Proof - Why it matters: People trust the opinions of others. Social proof, like reviews or testimonials, can influence buying decisions. - Strategy: Encourage satisfied customers to leave reviews: showcase testimonials, case studies, or user-generated content on your website and social media.

I completely agree with the importance of positioning yourself as a reliable resource to media contacts. In my experience, being available and offering valuable insights without expecting immediate coverage is key. This approach not only builds credibility but also fosters long-term relationships. I've found that journalists appreciate having a trusted source they can turn to for expert commentary, which ultimately leads to more organic and favorable media coverage for your products.

To cultivate strong ties with media contacts and boost your product marketing, position yourself as a reliable resource by: 1. Providing timely, accurate information. 2. Being available for comments or expert insights. 3. Sharing valuable industry data and trends. This builds trust and encourages media professionals to turn to you for future stories.

and for that we need to make sure that we are Using Multiple Channels - Why it matters: Not all your potential customers are in the same place. Reaching them requires a multi-channel approach. - Strategy: Promote your product across various platforms like social media, email, search engines, and even offline. Tailor the content for each channel.

Posiciónate como un recurso confiable y experto en tu industria. Ofrece información, estadísticas y comentarios que puedan ser útiles para sus artículos, incluso si no están directamente relacionados con tu producto. Si los periodistas ven que eres un experto accesible y útil, es más probable que te consideren en el futuro para historias relevantes.

To boost our product marketing, we gotta start by building genuine relationships with media contacts. It’s not just about pushing our product; it’s about being a resource they can rely on. We’ll keep ‘em in the loop with exclusive updates, offer insightful content that aligns with their audience, and most importantly, be responsive and respectful of their time. By consistently providing value and maintaining open communication, we’ll cultivate strong ties that benefit both our brand and their work.

It is very important to Focus on the Customer Experience. - Why it matters: A positive experience leads to repeat customers and word-of-mouth referrals. - Strategy: Make the buying process as smooth as possible. Offer excellent customer service, ensure your website is easy to navigate, and follow up with customers post-purchase.

To cultivate strong ties with media contacts and boost your product marketing, follow up wisely by: 1. Timing your follow-ups appropriately. 2. Keeping messages concise and relevant. 3. Showing appreciation for their time and coverage. This respectful approach maintains positive relationships without overwhelming them.

Avoid being a self-serving pest. The sentence "Did you get my last email?" should never be uttered. Members of the media work in a deadline-focused culture. It just may be that what you would like to talk about does not align (right now) with what they're writing about. Rather than re-pitching the same thing, try another time in the future with a new angle that may be more relevant to their readers. Also, it helps to consistently link to a company / product fact sheet in your outreach. That way, even if you're pitching something different each time, that consistent link may help to ring a bell for them about you and your company.

El seguimiento es esencial, pero debe hacerse con tacto. Después de enviar tu propuesta inicial, espera un tiempo razonable antes de hacer un seguimiento. Asegúrate de ser cortés y respetuoso del tiempo del periodista. Puedes agregar algún valor adicional en tu seguimiento, como una nueva información o un ángulo diferente que podría interesarles. @jesussanchezsustentable

also give them access to the product and feature much before the audience. additionally, keep training sessions for them to discuss the product features to train them. this way they will be involved in the process, and the experience can greatly help.

To boost your product marketing by nurturing media relationships, remember: 1. Engage regularly with updates and valuable content. 2. Attend industry events to connect in person. 3. Show appreciation and recognize their work. Consistent and thoughtful engagement fosters lasting, productive relationships.

Relationships with analysts can move mountains for Product Marketers, but like any good relationship it takes time and to build rapport and trust. What's worked best for me is finding the 2-3 analysts in my space who are sharp, engaging, and willing to go deep with you as a thought partner. They nerd out on trends are willing to look into the future as they see it with you. Bring them along your journey and buckle up to take a front seat to theirs.

To build a natural relationship with media for product marketing: 1. Be Authentic:- Communicate honestly and share real stories. 2. Stay Consistent:- Regularly update with relevant news without overwhelming. 3. Show Respect:- Understand and meet their needs and deadlines. 4. Offer Mutual Value:- Provide content that benefits both parties. 5. Build Trust:- Be reliable and maintain credibility. 6. Add a Personal Touch:- Personalize interactions and show appreciation. 7. Act Professionally:- Handle communications with professionalism and address issues constructively.