Talent Based Branding(TBB) merges into the aspect of company's identity LinkedIn reports that a strong employer brand leads to 50% more qualified applicants LinkedIn's data shows that a strong employer brand can result in up to a 43% decrease in cost per hire The COVID-19 pandemic proved that a strong talent brand can provide resilience in times of crisis Organisations with TBB were better positioned as they had pre-built trust and goodwill among their employees and job market Employee Value Proposition (EVP) should reflect the company's culture, values, career development opportunities,work-life integration Netflix's EVP focuses on: High-trust culture Freedom of expression Sense of responsibility Talent attraction

Newgen I am told hires individuals based on their qualifications and experience. Therefore, irrespective of the gender, the manager has to motivate everyone the same way. Recognising strengths and weaknesses of each person is important and positive feedback critical. A team that does not discriminate in the workplace performs to its optimum and has few interpersonal differences.

Attracting diverse talent while maintaining a strong employer brand is all about authenticity and inclusiveness. A vibrant brand means showcasing a workplace where all voices are heard and valued. I focus on highlighting real stories from employees of different backgrounds, creating a welcoming image. Diversity isn't just a checkbox; it’s about fostering a culture where differences thrive and contribute to success. Offering inclusive policies, flexible work arrangements, and fair opportunities helps attract diverse talent. Transparency in values and continuous learning are key to striking the right balance between brand strength and diversity.

1. Promote Diversity and Inclusion in Culture Inclusive Workplace Practices: Establish policies that promote inclusivity and respect for all backgrounds, identities, and perspectives. This includes supporting equal pay, flexible work arrangements, and anti-discrimination policies. Employee Resource Groups (ERGs): Create ERGs that empower underrepresented groups, offering a platform for their voices to be heard and supported. Leadership Representation: Ensure that leadership teams reflect diverse perspectives, showing potential hires that your company values diverse leadership and experiences.