You need to track your brand's reputation on social media. What tools should you use?

One I use on the daily is Meltwater, such a great social listening too. But there's no harm in digging through the comments section yourself of your own brand page, as well as starting to search for content that mentions your brand to see what your audience are really saying, loving and wanting.

Para hacer un seguimiento efectivo de la reputación de tu marca, utiliza herramientas de escucha social como Brandwatch o Mention. Estas plataformas te permiten monitorear menciones de tu marca, productos, y competidores en tiempo real, ofreciendo insights sobre la percepción pública y el sentimiento hacia tu marca. La inteligencia artificial (IA) potencia estas herramientas, permitiéndoles analizar grandes volúmenes de datos para identificar tendencias, picos de actividad y temas emergentes que puedan impactar tu reputación.

In LinkedIn searches, there is the possibility to search for publications. Within its filters there is a specific one for when they mention. Here we can include our company. In a shop to be always up to date with the mentions of our company.

Social listening tools are like having ears everywhere online. They let you track what people say about your brand, competitors, and industry on social media. You get the scoop on how folks feel about you, the latest trends, and any issues. They're handy for jumping into conversations, handling customer questions or issues, and even snagging new leads. Tools like Hootsuite and High Levek are my go-to's. Give a like and share your thoughts in the comments – how do you keep up with what's being said about your brand?

Monitoring your brand's reputation on social media is crucial for understanding how your audience perceives your business and products. While certain tools exist such as Hootsuite, sprout, and mention. THe most basic is the Post analytics function on LinkedIn. This can give you some basic analytics for the best time to post to your network and also showcase how people share and use your posts.

Herramientas como Sprout Social o Buffer Analyze ofrecen capacidades avanzadas de análisis y reporte, permitiéndote medir el rendimiento de tu contenido en redes sociales, la participación del usuario, y la eficacia de tus campa?as. Estas herramientas son esenciales para entender cómo tu contenido está contribuyendo a la percepción de tu marca y para identificar áreas de mejora en tu estrategia de comunicación.

Si vous passez beaucoup de temps sur LinkedIn comme moi voici des outils qui vous aideront à analyser votre impact . 1- Le tableau des statistiques Il vous renseigne sur -le nombre de visite de votre profil, -le nombre de vues de vos publications sur une période entre 7 jours et un an - Le nombre de fois où votre profil appara?t dans les résultats de recherche des utilisateurs - La progression de votre nombre d' abonnés 2- Les statistiques de chaque publication .Avec le nombre de like, de commentaire , de vue , de partage et même la localisation des personnes ayant réagi , leur secteur d' activité , leur rang hiérarchique etc a .

I like to use metricool, a simple tool that allows you to monitor your LinkedIn corporate and professional profiles. You can also add other social networks including Google mybusiness.

Todo lo que no se mide, no se puede mejorar. Por ello, es importante definir previamente que KPIs tenemos que tener en cuenta y lo que queremos lograr en redes sociales. De esta forma, mediremos mejor nuestros objetivos SMART, gestionaremos mejor las expectativas, definiremos mejor los recursos, etc. Herramientas como Google Analytics 4 y las plataformas nativas nos pueden ayudar mucho.

Para monitorar a reputa??o da marca nas redes sociais, as ferramentas de análise como Google Analytics, Facebook Insights e Twitter Analytics s?o essenciais. Elas fornecem dados detalhados sobre o engajamento e alcance das campanhas, permitindo ajustes estratégicos para otimizar a presen?a online da marca.

Social CRM tools are all about keeping your customer relationships smooth on social media. They store info like social profiles, interests, and past interactions with your brand. I use high level CRM This helps tailor your chats and outreach to each customer’s needs. Plus, they can automate and organize your tasks, making life a bit easier. If you find this helpful, hit like and drop a comment below – let's talk about how we use social media to connect with customers!

Every CRM ought to be a 'social CRM.' It's designed to foster more organic interactions with your customers. By tracking their professional milestones, you can engage with them at just the right times. Tools like these are invaluable for cultivating significant relationships with your customer base.

I recommend utilizing a combination of social media monitoring tools such as Hootsuite, Sprout Social, and Brandwatch. These platforms offer comprehensive features for tracking brand mentions, sentiment analysis, competitor analysis, and real-time monitoring across various social media channels. Additionally, setting up Google Alerts can provide valuable insights into online mentions beyond social platforms. Regularly analyzing these metrics will help in effectively managing and enhancing your brand's reputation on social media.

Das ausgew?hlte CRM-System und die Nutzung dieses System ist emtscheidend für den eigenen Erfolg, nicht nur auf LinkedIn, sondern für das eigene Unternehmen. Kundenpflege ist das A und O.

Die berühmte Omnipr?senz wird von vielen angestrebt, ist aber nicht immer die richtige Wahl. Nur wenn auf der Plattform mindestens 50% der gewünschten Zielgruppe unterwegs ist, macht diese Plattform Sinn. Jede Plattform hat ihre eigene Sprache, auch das sollte sich in der Business-Strategie wiederfinden. Oft sehe ich, dass ein Beitrag mit gleichem Bild, Text und Hashtags auf mehreren sozialen Medien geteilt wird. Was nicht zu den gewünschten Zielen und Ergebnissen auf den jeweiligen Plattformen führt. So leicht ist es dann doch nicht. Nur wenn diese Unterschiede mit in die Umsetzung einflie?en, macht das Ganze auch Sinn. Dann kann über die verschiedenen Tools nachgedacht werden. Manche sind nur in Englisch verfügbar.

Building presence on social media help you build trust and credibility in your field. Many nice tool to distribute your content/ expertise to the people that might be interested in. Buffer is a great one.

Lo importante es generar impacto y despertar la atencion de los usuarios, generando el efecto "WOW" Recomiendo utilizar nuevas tecnologias como IA y filtros de RA, para que recuerden la experiencia y a la marca.

For over two years now, I've been actively engaged on LinkedIn, particularly focusing on the German-speaking market. I've explored various formats to enhance my knowledge, including LinkedIn Learning and Live Sessions. Yet, what has proven most effective for me is following experts and subscribing to newsletters. Among my favorites is "Personal Branding Blueprint" by Christina Richter.

Lernen, Weiterbildung und Weiterentwicklung - das sind die Bausteine jedes Wachstums - pers?nlich und beruflich. Die Zukunft durch den eigenen Fortschritt gemeinsam gestalten.

While not a dedicated social media tool, Google Alerts can be a valuable addition to your monitoring arsenal. Set up alerts for your brand name, key products, and industry keywords to track mentions across the web, including social media platforms. Remember, the best tool for tracking your brand's reputation depends on your specific needs and budget. Consider trying out different platforms and tools to find the ones that provide the most relevant insights for your business. By using these tools effectively, you can gain valuable insights into your brand's online reputation, identify and address potential issues promptly, and ultimately build a stronger, more positive brand image on social media.

Pour surveiller votre réputation professionnelle sur les réseaux sociaux et internet globalement vous pouvez aussi de manière basique taper votre nom sur les moteurs de recherche comme Google , Bing etc une fois de temps en temps et analyser les résultats. Je le fais souvent sur Google.Une astuce que j' ai découverte c'est que en choisissant l' onglet image pour filtrer les résultats vous obtenez des mots clés qui sont le plus liés aux informations vous concernant.Un baromètre très utile pour surveiller votre réputation. Dernièrement j' ai aussi testé de poser des questions sur moi aux IA ??. Il y avait une belle surprise à la clé .Prenez très au sérieux les informations que vous publiez sur vous sur internet !

Don’t undervalue reading through comments and garnering sentiment. Marketing leadership should guide social media managers to distill sentiment percentages per post and report on that metric. You want to look at that sentiment over time and in relation to your community building, engagement, and other core social media metrics. Leadership should all be having a conversation about those things weekly. You want to know exactly how people in the comments feel and think, and their response to the mission and vision you’re driving. That’s a leadership conversation, and a very important one. You want to really be on top of managing public sentiment.

You should consider an omnichannel solution where you are able to understand the experience of your customers wherever they are interacting with your brand: on social media, website, call center, chatbot, WhatsApp, etc.

?? Here's a top insight - integrate your tools with other data sources. - Customer reviews: track and analyze reviews on platforms like Google My Business and Yelp. - News and media mentions: Monitor traditional and online media for brand mentions and coverage. - Website analytics: Use website traffic and engagement data to gauge brand interest and sentiment.