You need to create a business strategy dashboard. How can you do it quickly and easily?

Different frameworks suit different business models and sizes. For instance, a startup might benefit from the agility of OKRs, while a large corporation might need the comprehensive view of the Balanced Scorecard. Align the framework with your business objectives. For example, if your goal is to enhance operational efficiency, a SWOT analysis might be more beneficial. Consider the resources and expertise required to implement and maintain the framework effectively.

Define Key Metrics: Identify the key performance indicators (KPIs) and metrics relevant to your business strategy. These could include financial metrics, customer satisfaction, marketing performance, etc. Gather Data: Collect the necessary data from your sources, such as spreadsheets, databases, or online analytics tools. Open Excel: Launch Microsoft Excel on your computer. Data Organization: Organize your data in a structured manner. Each row should represent a specific time period (e.g., month or quarter), and each column should represent a metric.

Selecting a strategic framework is about aligning your business's vision with actionable and measurable objectives and picking a tool that empowers you to meet these objectives. For a rapid and effective setup of a business strategy dashboard, integrate a digital platform like Microsoft Power BI or Google Data Studio. These platforms offer customizable templates and integration capabilities that can mirror your chosen strategic framework, be it Balanced Scorecard or OKR, ensuring real-time tracking and insights. This approach streamlines the creation process as well as enhances decision-making efficiency by providing a clear visual representation of your strategic progress.

se puede comenzar identificando los objetivos comerciales clave que deseas lograr. Luego, selecciona métricas específicas y relevantes que te ayuden a medir el progreso hacia esos objetivos. Utiliza herramientas como Microsoft Excel, Google Sheets o plataformas especializadas como Tableau para construir visualizaciones claras y comprensibles de tus datos. Incluye indicadores clave de rendimiento (KPIs) que reflejen el éxito en áreas cruciales para tu empresa. Asimismo, asegúrate de mantener actualizado el panel de estrategia, revisándolo regularmente para realizar ajustes. La agilidad y la claridad en la presentación de datos son esenciales para un panel de estrategia empresarial efectivo.

When developing a strategic plan, select a framework that structures and communicates your strategy effectively. Popular options include Balanced Scorecard for performance measurement, OKR for alignment around objectives and key results, SWOT for internal and external situational analysis, and SMART for setting focused, measurable goals. Consider your business priorities and needs. The framework should resonate with your culture while providing the rigor and tools to execute the strategy. Test options by applying them to current business objectives. Choose the framework that feels the most natural and functional for bringing your strategic vision to life.

Concentrate on a few critical indicators that truly reflect your company's performance and strategic alignment. If your strategy is customer-centric, metrics like Customer Satisfaction Scores (CSAT), Net Promoter Scores (NPS) and Customer Effort Score (CES) become vital. For SaaS products and services, metrics like Customer Lifetime Value (CLV), Repeat Purchase rate (RPR), CRR (Customer Retention Rate), Customer Retention Cost (CRC), Churn rate are critical. These metrics must be quantifiable to enable precise measurement, comparable to gauge performance over time, and actionable to drive meaningful change within the organization. This approach ensures that your team concentrates on metrics that matter, promoting improvements and success.

Um ponto que aprendi na prática é que para ter uma excelente vis?o de determinado ponto, preciso ter métricas de QUALIDADE e de QUANTIDADE. N?o adianta ter só de uma ou só de outra. Por exemplo: - quantas pessoas compareceram ao evento (quantidade). - quantas pessoas solicitaram uma sess?o extratégica de follow up (qualidade). Uma métrica equilibra a outra.

Remember Less is More. Be disciplined in paring down to a manageable set of key metrics that cover the core strategic objectives without duplication and without distraction.

- Quantifiable: Metrics should be measurable in numerical terms. - Comparable: They should allow for comparison over time or against industry benchmarks. - Actionable: The metrics should inform and drive decision-making processes. - Aligned with Goals: Each metric should directly relate to your strategic objectives. - Balanced: Ensure a mix of leading indicators (predict future performance) and lagging indicators (reflect past performance).

Key Insights: Include sections for key insights or commentary on the dashboard. This helps users understand the significance of the displayed data. Dynamic Features: Utilize Excel features like drop-down lists or slicers to make your dashboard dynamic. This allows users to filter data based on specific criteria. Formatting and Styling: Improve the aesthetics by formatting your dashboard. Adjust colors, fonts, and borders to enhance readability. Test and Iterate: Test the functionality and effectiveness of your dashboard. Gather feedback from stakeholders and make necessary adjustments.

Selecting the right data sources is a critical foundation for any strategic dashboard, ensuring the metrics you track are grounded in reliable and accurate information. Rather than relying solely on internal systems, consider integrating external data sources such as industry benchmarks or economic indicators to provide a comprehensive view of your business landscape. This not only enriches your analysis but also helps in contextualizing your performance against broader market trends. Ensuring data integrity through up-to-date and validated sources is paramount, as it directly impacts your strategic decisions. This careful selection process underscores the importance of quality data in steering your business toward its strategic objectives.

The best data sources for strategic dashboard metrics depend on your specific goals, but commonly include CRM systems for customer-related metrics, financial software for revenue and cost data, and operational tools for efficiency metrics. Social media analytics and customer feedback platforms provide insights into brand perception. Market research and competitive analysis contribute to industry benchmarks. Integration with ERP systems can offer comprehensive operational data. Additionally, web analytics tools track online performance. Prioritize reliable, real-time data sources that align with your strategic objectives to ensure the accuracy and relevance of the metrics on your dashboard.

Na minha experiência, n?o é raro aqui no Brasil a falta de estrutura da informa??o nas empresas. Certa vez, me deparei com uma situa??o parecida. E algumas das solu??es que utilizei est?o aqui: (i) Contrata??o de Especialistas: a contrata??o de especialistas em análise de dados ou cientistas de dados podem ajudar na organiza??o e interpreta??o dos dados; (ii) Ferramentas de Visualiza??o de Dados como Tableau, Power BI ou Google Data Studio podem facilitar a compreens?o dos dados, mesmo para quem n?o é especialista; e (iii) Automatiza??o de Processos que podem simplificar e agilizar o processo de coleta e organiza??o de dados.

Choosing reliable data sources ensures metrics offer credible strategic insights. Use internal systems like your accounting platform, CRM, inventory, and sales databases to track financial, customer, and operational metrics. Incorporate web analytics for online data. Tap market research reports to contextualize external trends. Conduct surveys to gauge stakeholder sentiment. Monitor reputable publications to identify emerging risks and opportunities. Validate data accuracy through audits and quality control checks. Update data sources as needs evolve. High-quality, well-aligned data enriches metrics for sharper strategic decisions and competitive advantage.

Where will your metrics come from? CRM systems: For customer data like acquisition rates or churn. Marketing platforms: For website traffic or social media analytics. Financial systems: For revenue, costs, or profitability. Internal surveys: For employee satisfaction or engagement.

Creating an effective business strategy dashboard starts with collecting relevant data and creating a story that connects with users. Choose platforms such as Tableau or Power BI for their customizability to align with your strategic objectives. These platforms are exceptional for their seamless data source integration, offering interactive and dynamic visuals that illuminate your strategy. Emphasizing straightforward design and clear data delivery ensures stakeholders are not just informed but engaged. Continuously updating and reviewing your dashboard makes it a dynamic resource that evolves with your strategy, fostering better understanding, strategic flexibility, and performance enhancement among your team.

Charts and Graphs: Select the relevant data and create charts/graphs to visualize trends and performance. Excel offers a variety of chart types, including line charts, bar charts, and pie charts. Dashboard Design: Create a new worksheet for your dashboard. Arrange the charts and graphs in a visually appealing layout. Ensure that the most critical information is easily visible. Dynamic Features: Utilize Excel features like drop-down lists or slicers to make your dashboard dynamic. This allows users to filter data based on specific criteria. Formatting and Styling: Improve the aesthetics by formatting your dashboard. Adjust colors, fonts, and borders to enhance readability.

Effective dashboards do not need to be complex. They only need to be visible and accurate! Prioritize simple, straightforward designs in an easy-to-use, user-friendly, collaborative software like Google Sheets to keep your team aligned and focused on the metrics that matter most!

Select a tool like Tableau, Power BI, or Google Data Studio to build a business strategy dashboard. These platforms offer robust features for data visualization, dashboard customization, and real-time data integration. Tableau excels in interactive visualizations, Power BI seamlessly integrates with Microsoft applications, and Google Data Studio is user-friendly and free. Assess the specific needs of your organization, consider ease of use, and explore trial versions to determine which tool aligns best with your business strategy dashboard requirements.

With metrics defined and data sources selected, build a dashboard to track strategic plan progress. Choose intuitive software like Excel, Power BI, or Tableau that seamlessly integrates data sources for flexible visualization. Focus visuals on highlighting key insights through simple charts and consistent formatting. Add clear captions and supplemental text to enhance understanding. Limit clutter and draw attention to what matters most. Update frequently to maintain relevance. A well-designed dashboard transforms strategy data into an accessible, engaging story that motivates action. With sound metrics and data powering an insightful dashboard, you gain an invaluable tool for strategic communication, improvement, and results.

Broadening our perspective, reflect on the importance of customizing your business strategy dashboard to align not only with key performance indicators but also with the unique operational nuances and strategic objectives of your business. In a recent consulting project, we implemented a business strategy dashboard for a retail client. Initially, we considered generic KPIs, but through deeper collaboration, we unearthed specific aspects crucial to their industry, like inventory turnover rates and foot traffic conversion. Tailoring the dashboard to these unique metrics not only enhanced its relevance but also provided actionable insights tailored to the client's strategic goals and operational challenges.

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Test and Iterate: Test the functionality and effectiveness of your dashboard. Gather feedback from stakeholders and make necessary adjustments. Automation (Optional): If your data is regularly updated, consider automating the data refresh process using Excel's built-in features or external tools. Security: If your dashboard contains sensitive information, ensure that access is restricted appropriately. Save and Share: Save your Excel file and share it with relevant stakeholders. Consider using cloud storage or collaboration platforms for easy sharing and access.

Target audience: Tailor the dashboard to their needs and level of understanding. Interactivity: Allow users to filter, drill down, or export data for deeper analysis. Refresh frequency: Schedule regular updates to keep data fresh and relevant. Accessibility: Ensure your dashboard is accessible for people with disabilities. Remember, the goal is to create a visually appealing and informative dashboard that drives strategic decision-making.

Iteration is key. When performance is measured with a specific metric, optimization to hit the metric could create negative consequences. I always like to refer back to Goodhart’s Law: “When a measure becomes a target, it ceases to be a good measure," and Campbell’s Law: The more a metric is used, the more likely it is to “corrupt the process it is intended to monitor.” Example: Two million pageviews are worthless if the article fails to deliver a promise of quality to readers.