You need to create a brand identity that stands out. How can you make sure it’s innovative?

Recomiendo consultar bibliografía sobre cómo conocer tu audiencia, a tu público y a cliente ideal. Un excelente autor es Jim Edwards, con la construcción del perfil de avatar. Vale la pena también hacer un estudio de quiénes son tu competidores y cómo se comunican con sus clientes.

When it comes to audiences, I look at it from a character perspective because we want folks to feel like they're part of the story and that they can engage with the brand. Research doesn't necessarily have to be complicated. It could start with you if that's the type of person we're aiming for or talking to your friends. If we are doing research online, you could look at your competitor brands and their Google or Yelp reviews. By looking at the person's profiles, what they like to do, where they want to eat, what are they saying about a similar product or service? By recognizing what's happening in the market already, some of the complaints, AKA gaps, you can then start putting in your story that also answers people's pain points.

"Understanding the Core" Knowing Your Audience Innovation starts with a deep understanding of the audience. I conducted thorough market research to grasp the needs, preferences, and behaviors of my target demographic. This knowledge was the cornerstone of developing a brand identity that resonates and stands out.

"Mission-Driven" Defining Your Purpose A clear, compelling purpose sets the foundation for a brand that connects. I articulated a brand mission that reflects core values and aspirations, ensuring every aspect of the brand aligns with this purpose, from visual elements to communication strategies.

Básicamente es poner claro por qué vas a invertir en una marca innovadora, por qué de su existencia y cómo vas a lograr que tu propósito se vea reflejado en ella. La precisión y el enfoque deben ser fundamentales.

Imagine someone asking you to share your story right now. How many of you feel confident about that? It takes workour purpose is challenging, especially with hurdles like limiting beliefs. Here's my suggestion: create a 'board of directors' made up of experts in finance, law, communications, marketing, and your product/service. Brainstorm what truly represents your brand and the problems you solve, and then run it by your board for feedback. Their trusted opinions can guide your aspirations, help tell your unique story, and motivate you.

Piensa cómo no se ha comunicado tu marca en el mercado donde estás. Salir de la caja, y mirar de otra forma un servicio o producto son fundamentales para lograrlo. Pide ayuda a personas creativas o dise?adoras a cómo pensar fuera de la caja y escúchalos, sus ideas son disruptivas

When it comes to your brand identity, it's not just about who you are right now but also about who you aspire to be. In my consulting experience and business management, I've noticed a tendency to conform to expectations and stay within predefined boundaries. Instead, ask yourself: How do I want to be perceived? What persona do I want the world to associate with me and my business? This approach allows your logo or design to freely reflect your vision. Imagine a world without limitations and begin from that mindset, then gradually refine it based on what aligns with your goals and values.

Brainstorming is the key. If you want to be innovative you need to know perfectly what’s being done by other companies working in the same field. Then, getting out of my comfort zone always help me to get more and more creativity. I did ride my bicycle during 10 000 kilometers in Africa and I came back more and more inspired. To get to know the world and the people around you, the way people live far away from our society, from our vision of life etc is a way to define myself and then be aligned to my true self. This was the best way for me to become more and more creative and get a unique brand identity.

Feedback iteration varies based on the size of your business. It's often about establishing the right baseline brand for small business owners I work with. Progress matters more than perfection because striving for perfection can be limiting and slow down progress. Having a board of directors or focus groups of people within your target audience can provide valuable feedback on your brand elements like logos, designs, and images. It's crucial to seek input from those who fit your target personas; even if someone like your mom doesn't like it, her opinion might not be as relevant if she's not your target audience.

It's tempting to use bold and unique templates from platforms like Canva, but taking a step back and analyzing your brand from a broader perspective is crucial. Consider how your brand will appear on social platforms, how it will stand out or blend in compared to others, and what purpose each brand asset serves. Monitoring and evaluating the impact of your actions on your brand's overall story is critical to developing a solid brand identity and building a positive reputation over time. Candidly, this isn't easy -- so if you're on this boat. Know that you're not alone.

Rodearte en tu equipo de personas jóvenes, quienes están saliendo de la universidad y en constantes actualizaciones es fundamental para seguir evolucionando. Muchas veces sus ideas son disruptivas, pero buenas de tener en cuenta.

Define your own niche. Every brand element, from logo to messaging, must resonate with the niche values and preferences, making your brand feel tailor-made. Authentic communication becomes crucial here. A compelling brand story should connect emotionally, focusing on the brand's 'WHY' - your purpose. It's about why you and yoru brand exist and why the niche audience should care about you.

“Innovative” is subjective; it’s in the eye of the beholder, because what’s often deemed to be innovative by the company, may not be seen as such by the audience. So rather than shoot at a moving target, aim for what you know for sure will resonate with your audience. For instance, an enduring connection. Does your identity give stakeholders a reason to continually engage in productive dialogue and a mutually-beneficial relationship? Also consider if it’s thought provoking; does it spark curiosity and thoughtful questions? Is it authentic and relatable? If you can answer yes to these, and see evidence through research and pressure testing, then you’ve probably created something innovative, based on the fact that it’s working for you.