You need to analyze your business content. What are the best tools for the job?

For analyzing business content, consider tools like "Google Analytics" ?? and "SEMrush." ?? Google Analytics is fantastic for understanding website traffic and user engagement, offering deep insights into customer behavior. ?? SEMrush excels in SEO and content marketing analysis, helping identify trends and optimize content strategy. ?? For social media analytics, "Hootsuite" or "Buffer" are great choices, providing comprehensive data on social engagement and performance. ???? Lastly, "Tableau" offers powerful data visualization, making complex analysis more accessible and actionable. ?? Combining these tools can give a holistic view of your content's performance, driving informed decision-making! ??????

These tools help in evaluating existing content to determine its effectiveness and relevance. Examples: SEMrush, Screaming Frog, Ahrefs. They can identify gaps, outdated information, SEO opportunities, and areas for improvement.

Les outils d’audit de contenu peuvent faire gagner énormément de temps et permettre une vision détaillée plus claire et plus rapide des caractéristiques classiques du contenu. En amont, un premier audit simple consiste à extraire simplement les titres des contenus pour les injecter dans un template Notion ou autre de classification. Chaque contenu sera alors classifié en fonction du produit, des cibles, de la maturité dans le tunnel de conversion (TOFU MOFU BOFU ou awareness - evaluation - retention). Ainsi, on peut faire un mapping global du contenu selon les intentions de recherche, ce qui permet de détecter les zones trop peu exploitées et celles qui le sont trop.

In today's digital age, content creation has become a pursuit regardless of one's experience in the field. However, analyzing the quality of the content is crucial. While there are numerous tools available, not every tool is easily accessible or free to use. When it comes to content, quality is more important than quantity. Some online tools that can assist you in creating top-notch content include SEO content analysis, keyword research & ranking high in search engines. Tools like HubSpot, Google Analytics, Canva, & Sales Funnel can help you analyze your content's performance & optimize your strategy. Content Planner and Content Calendar tools can help you stay organized & ensure that you always provide valuable content to your audience.

Software like Textmetrics keep all your writing guidelines and smarts in one spot, so we can all write with a ton of confidence and consistency. Think beyond just tone and branding – it's about analyzing your content too. With Textmetrics, we're talking sentiment analysis, spotting gender bias, and making sure your text is inclusive to everyone. But hey, let's not forget the magic of our human touch in everything we write.

Beaucoup d’entreprises utilisent des outils tout terrain pour gérer leur planning éditorial et leur gestion de contenu. Des outils comme Notion, Airtable, Trello, Asana ou Clickup peuvent gérer un planning éditorial collaboratif. Dans certains cas ils sont reliés à des fichiers Google doc, une Dropbox ou Figma pour les visuels. Le fait d’utiliser un outil tout-terrain permet d’éviter de démultiplier les solutions et donc les c?uts.

Tools designed to keep you updated on the latest content trends and best practices. Examples: Udemy, Coursera, LinkedIn Learning. They offer courses and resources for improving content marketing skills. Personal Experience: Continuous learning through platforms like LinkedIn Learning has been instrumental in keeping my content strategies aligned with the latest industry trends.

When analyzing content, be sure to get an understanding of the thinking, assumptions, and strategy that were in place when it was published. If you analyze it strictly in terms of your own thinking, assumption, and strategy, you may find the data hard to interpret. So you'll have to wear multiple hats.

Integrate findings from both tools [Google Analytics, SEMrush, or BuzzSumo]and qualitative assessments to develop a comprehensive understanding of your business content performance. - Business Goals:Align analysis with overarching business objectives. - Competitor Analysis: Evaluate competitors' content strategies to identify opportunities and gaps. - Content Quality: Assess the relevance, accuracy, and value of your content. - Conversion Metrics: Examine how content contributes to lead generation and conversions. - Trends and Industry Insights: Stay informed about industry trends and incorporate relevant insights into your analysis.

I am an adept of using Google Analytics to see how much time people spend on the page/article while also considering bounce rate. Also, if you create some pdf files for your sales team, it is good to ask them about the conversion and feedback from prospects.