You have a product marketing strategy but no feedback. What's the best way to get some?

A melhor maneira de colher feedback é provocando em pesquisa, seja ela pós qualquer jornada, pós aquisi??o, onboarding, reten??o, com pesquisas objetivas é possível analisar dados quantitativos e com as subjetivas qualitativas, isso explica inclusive como se obter êxito com NPS, quanto mais legítima for a pesquisa, mais se colherá feedback

The 'specific' in SMART goal setting isn't just for an aspired end state — it's also for the input. You need to set the RIGHT goals using the RIGHT metrics. The metrics by which goals are measured should be specific to the product, launch, campaign, etc. Many leaders default to revenue as a primary KPI and often that's the right call. But for many teams, larger companies in particular, there are goals that should have a different north star. Is this an add-on app? Maybe current customer base penetration is the north star. Is this a land-and-expand campaign? Maybe in-product and through-product interaction with cross-sell/upsell CTAs is best. Don't default to a set of metrics for every goal or tailor every goal to a set of metrics.

In my experience, beyond setting general goals, it's beneficial to break them down into smaller, achievable objectives. For instance, if your overarching goal is to increase brand awareness, your specific objectives could include improving social media engagement by 20% or increasing website referral traffic by 15% within six months. By setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, you provide clarity and direction for your feedback collection efforts. Also, consider aligning your metrics with industry benchmarks to gauge your performance relative to competitors and market standards.

Internal and external stakeholder engagement is critical. Strategies and plans cannot be designed in a vacuum. Leveraging interviews, reviews, work sessions, and 1/4ly progress tracking with stakeholders are ways to obtain feedback, assess progress, and refine tactics to drive results.

Customer and market feedback is an essential part of product marketing. By understanding what it is, its importance and how to collect data, you can use customer feedback to improve products, which in turn will increase customer satisfaction, reduce churn and give you the upper hand over competitors in your market. Customers shape businesses, not the other way around. Make sure that the feedback you receive from customers is of the helpful and constructive variety.

Prototype your marketing plan into a model that users and stakeholders can recognize and play with. Frecuently marketing strategies are obvious for the ones who created them, but dificult to be understood for the rest of the humanity. :)

Based on my experience, extensive communication with sales is essential; they possess invaluable insights. Additionally, I've found that monitoring social media for mentions and actively engaging with users is exceptionally beneficial in today's landscape.

Different feedback channels and methods return various depths of insight. For example, social media monitoring tools like Sprout Social can provide real-time feedback on customer sentiment and brand mentions. On the other hand, conducting in-depth interviews with a select group of customers can uncover insights that quantitative data may miss. By diversifying your feedback channels and methods, you better understand your audience's perceptions and preferences. Consider leveraging emerging tech like AI tools for sentiment analysis or predictive analytics to anticipate future trends based on past feedback.

Need to clearly define how your product marketing strategy is addressing both business & end consumer problems. Best way to get feedback on your strategy is to conduct consumer interviews. Reach out to your existing consumers and discuss their thoughts on your marketing strategy. Ask open-ended questions to encourage detailed responses on your strategy and motivation behind it.

For internal and external feedback, surveys are a key tool to engage with a wide audience. I've used surveys to track the overall success of a project, and in doing so, you get so many different perspectives on what could have been improved, what worked well, and missed opportunitites.

Timing is crucial for any type of feedback, usually PM and PMMs target the Aha moment (When user makes a successful purchase or action) to get any feedback. Feedback should also be taken at other aspects of user journey. Define the key moments, make sure that the feedback you are looking for is related to the action. Run periodic campaigns in small batches to get feedback from your most loyal users. Make sure to A/B test the campaigns. For other scenarios you can also reward users for their feedback. The whole idea is to understand what is working well and where do we improve.

Realizar investigación y recopilar datos de experiencia de usuarios es muy importante para que otros usuarios tengan referencia. Para nuevos productos, si tienes usuarios que son líderes de opinión en el mercado puedes darles a ellos la oportunidad de utilizar tú nuevo producto con anticipación y así recoger más datos de experiencia y hacer modificaciones. Si es un producto antiguo recoger testimonios, en diferentes períodos de tiempo, con diferentes perfiles categóricos te puede dar una idea más amplia de la tasa de éxito del uso del producto en el mercado.

Getting feedback can be one of the most difficult parts of the product marketing function because of the different personality types you interact with on a daily basis. This is a positive and a negative because it can be tough to juggle ways people take feedback or ways they respond to certain types of communication types but it can also be good because you get to learn how each person responds to different styles of communication. This has proved to be beneficial because you can time your communications to stakeholders when you know they will be most receptive to what you need them to sign off on.

I work mostly in enterprise software, so I'm speaking from the context of making direct customer contact. - Make it personal. If you can build trust, you'll get way better information. And, of course, no, you don't want to always get feedback from the same people, but the ability to: (1) go back & ask follow-up questions; (2) do long-term studies; and/or (3) learn from the same person after they've changed jobs can greatly increase the value of your research. - Let the person know how the information will be used; that there will be no retribution for saying something negative about product or staff - Provide something of value back to the prospects/customers. Often they are just as interested in the results of your research as you are!

Timing can significantly impact the quality of feedback you receive. If you're launching a new product feature, solicit feedback during beta testing to capture early impressions and identify potential issues before the official release. Also, consider implementing feedback sessions at various touchpoints throughout the customer journey, such as post-purchase surveys or exit-intent pop-ups on your website. By adding feedback collection into the customer experience, you increase the likelihood of receiving relevant insights. Also, leverage automation tools like email drip campaigns or chatbots to streamline the feedback collection process and ensure consistency in timing and frequency.

In addition to quantitative analysis, qualitative feedback can offer context to your insights. For example, sentiment analysis tools can categorize social media comments as positive, negative, or neutral, providing a quantitative overview of customer sentiment. However, digging into individual comments can uncover motivations and pain points. By combining quantitative and qualitative analysis techniques, you gain a more nuanced understanding of customer feedback and can adjust your responses accordingly. Consider implementing feedback loops to track the impact of your actions on key metrics over time, allowing for iterative refinement of your marketing strategy.

Getting good feedback can come from both happy and unhappy customers. The key is to fold in those changes so that those customers feel heard in a timely fashion. If the feedback loop is broken, trust will wane for future engagements.

1. Surveys:Create online surveys using tools like SurveyMonkey, Google Forms, or Typeform. Ask specific questions about different aspects of your product marketing strategy, such as messaging, channels, target audience, etc. Offer incentives to encourage participation. 2. Customer Interviews:Reach out to existing customers or target audience members and conduct one-on-one interviews. 3. Social Media Listening:Monitor social media channels for mentions of your product or brand. 4. A/B Testing: Implement A/B testing for different elements of your marketing strategy, such as email subject lines, ad copy, landing page designs, etc. 5. Website Analytics:Use web analytics tools like Google Analytics to track visitor behavior on your website.

It is quite difficult to create an amazing survey that captures feedback without shaping the responses. Live interviews, internal and external, can reveal golden nuggets that didn't fit neatly into a text box.

Feedback analysis is vital for understanding customer insights. Quantitative tools like sentiment analysis provide an overview, but delving into individual comments adds context. Combining both methods leads to a deeper understanding. To gather feedback, utilize surveys, interviews, social media monitoring, A/B testing, and website analytics. Each method offers unique insights, guiding informed decisions and continuous improvement.

Without feedback & consensus there is no executable product marketing strategy. To get both, I recommend, 1. Build a product marketing plan that compliments the larger product and marketing goal and doesn't exist in silo. This helps get the 3 teams aligned and provide feedback. 2. Involve owners upfront from different teams to get granular feedback & drive their part. 2. Set a debrief with the leadership team detailing the strategy, execution plan/timelines and outcome. Getting an executive feedback & sponsorship is critical. 3. Put a channel for continuous feedback instead of a one time feedback. This will ensure on-track execution and addressal of gaps in time. The success and failure of the product marketing strategy is then co-owned.

Offer exclusive access and incentivized feedback exchange programs! Provide early access or sneak peeks of upcoming product features in exchange for feedback from select customers. And, provide incentives such as free 6-month trials, discounts, or exclusive content in exchange for feedback, encouraging participation from otherwise silent customers.

Getting feedback is one thing, but acting on it is another. Too many PMMs gather feedback but then ignore it because it doesn't support their assumptions. The key to feedback is not only asking for it and getting it, but being open minded enough to analyze the feedback you're getting and then acting on it. You'd be surprised what you might find out that will improve your marketing.

Feedback is not only used to course correct elements that aren’t performing well. It is also a powerful tool to understand elements that are performing well, and the ones which are performing better than expected and which can be scaled up into current or future plans.

1) Research online communities where your target audience gathers. Pay close attention to their conversations, questions, and frustrations. This intel will expose real-time needs and potential messaging gaps in your marketing strategy. 2)Recruit a handful of enthusiastic early adopters or loyal customers. Offer them exclusive access, early product previews, or small rewards in exchange for honest feedback on your marketing materials and messaging. 3)Turn feedback collection into a fun (and data-rich) experience. Design a short, interactive quiz about your product and marketing. Embed questions that gauge messaging clarity, brand perception, and purchase intent. Incentivize participation with discounts or bonus features.