You have new team members who need to learn social selling. How do you train them effectively?

It starts by making not only an inventory of where they are when it comes to social selling including a profile audit on all their social media platforms. Work with them to create their ICP and what are the topics for discussion in their market place

You learn social selling skills by understanding your target audience well. Take employees to customers so they know the face behind that audience. Don't take employees just once, but regularly, so they become fully aware of customers' challenges and issues. Only when you know what’s happening, you can use social selling effectively and professionally.

To effectively train new team members in social selling, assess their skills using tools like LinkedIn's Social Selling Index. Tailor training to address strengths and weaknesses, covering platform basics and advanced engagement. Encourage practical application, provide continuous feedback, and foster a collaborative learning environment. Adapt the program to changing social media trends, ensuring a platform-specific focus on key channels like LinkedIn. Track progress through metrics to measure effectiveness.

In summary, evaluating your team's social selling skills through tools like LinkedIn's SSI and a thorough review of their online presence is pivotal before initiating training. This assessment enables a targeted approach, allowing you to hone in on specific strengths and weaknesses. By tailoring your training program accordingly, you empower your team to navigate the dynamic landscape of social selling with precision, ultimately enhancing their ability to build authentic connections and drive meaningful results.

The social selling index is not a good measurement of social selling for a number of reason: 1. Not all social selling is done on LinkedIn 2. The SSI is a reflection of the past and result of actions taken that LinkedIn thinks are important (but are they really) Work with the team on true KPIs such as appointment gotten due to social media activity. New leads detected through social media.

Obviously, a good training on how to social sell might be a very good start. Following that coaching or mentoring by your best social sellers or external coach. Every salesmeeting should include some learnings and sharing about social selling techniques and successes or even new approaches

As a sales manager you need to practice what you preach and you need to lead by example. When your teams sees these practices work, they will adopt them

The reward of social selling lies in: 1. Better and more quality leads 2. Moving your prospects faster through the funnel 3. reach your quota sooner thus reducing stress levels

Para treinar eficazmente novos membros em vendas sociais, inicie com workshops sobre a importancia do social selling e como ele se integra às estratégias de vendas. Envolva-os em treinamento prático sobre as melhores práticas nas plataformas chave como LinkedIn e Twitter, focando em constru??o de perfil, cria??o de conteúdo e técnicas de engajamento. Realize sess?es de role-playing para simular intera??es com clientes. Forne?a recursos contínuos, como artigos e webinars, e estabele?a um sistema de mentorias com membros experientes. Monitore o progresso através de KPIs específicos e ajuste o treinamento conforme necessário.