To illustrate how a SWOT analysis can help you achieve competitive differentiation, here are some examples of businesses that have used it successfully. For instance, Starbucks identified their strengths in brand loyalty, quality and innovation, and weaknesses in price, consistency and expansion. They also recognized opportunities in emerging markets, social media and sustainability, as well as threats from competitors, substitutes and regulations. Based on their SWOT analysis, Starbucks developed strategies to improve the customer experience, diversify their product portfolio and increase their social responsibility. Similarly, Netflix identified strengths in content, technology and customer service, and weaknesses in cost, licensing and piracy. They also identified opportunities in global expansion, original production and personalization, as well as threats from competitors, regulation and saturation. By leveraging their SWOT analysis, Netflix invested in creating exclusive content, improving their streaming quality and recommendation system, and expanding their international presence and partnerships. Finally, Apple recognized strengths in design, innovation and loyalty; weaknesses in price, dependence and compatibility; opportunities in diversification, education and health; as well as threats from competitors, imitation and obsolescence. Consequently, Apple launched new products and services such as the Apple Watch, Apple Music and Apple Pay to cater to different customer segments and needs. This helped to enhance their brand value and differentiation.