登录查看更多内容

Why should you use brand guidelines to improve content governance?

由人工智能和领英社区提供技术支持

If you want to create consistent, engaging, and trustworthy content for your audience, you need to have a clear set of brand guidelines. Brand guidelines are the rules and standards that define your brand identity, voice, tone, style, and visual elements. They help you align your content with your brand goals, values, and personality, and ensure that you communicate with your audience in a coherent and relevant way. In this article, we will explain why you should use brand guidelines to improve content governance, and how to create and implement them effectively.

此文章中的业界达人

由社区从 2 条内容中精选。了解更多

Jason Patterson

Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social…
Abishek Balakumar

Assistant Marketing Manager at Photon | B2B Strategist

1 What is content governance?

Content governance is the process of planning, creating, managing, and evaluating your content to ensure that it meets your business objectives and user needs. It involves defining your content strategy, roles, responsibilities, workflows, quality criteria, and metrics. Content governance helps you create and maintain high-quality content that is consistent, accurate, useful, and engaging for your audience.

添加您的观点

Abishek Balakumar

Assistant Marketing Manager at Photon | B2B Strategist
举报内容
Picture brand guidelines as the North Star for your content creation journey. By following these guidelines, your content stays on track with your brand's personality and identity. It's like having a trusty GPS in an unfamiliar city, making sure you never get lost. This consistency in content not only builds brand recognition but also fosters trust and reliability with your audience. So, sticking to those brand guidelines is like sticking to your route – it keeps your content governance in tip-top shape.

已翻译

赞

2 How do brand guidelines support content governance?

Brand guidelines are essential for content governance, as they provide a common framework and reference for content creators and stakeholders. They help to establish your brand identity and positioning in the market, as well as define your brand voice and tone, which can be adapted to different channels, formats, and audiences. Additionally, brand guidelines set style and formatting rules such as fonts, colors, images, icons, logos, and layouts in order to ensure brand consistency and recognition across all content touchpoints. This helps to avoid confusion, inconsistency, and errors in your content while also enhancing your brand credibility and trustworthiness with your audience.

添加您的观点

Jason Patterson

Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social Media 'n' Stuff for B2B & Tech
(已编辑)
举报内容
Whoever writes and owns your company's content governance often doesn't have any real authority. But the person who writes and owns brand guidelines? They just might. Which is why basing the latter on the former gives the latter more teeth.

已翻译

赞

3 How to create effective brand guidelines?

Creating effective brand guidelines demands a comprehensive comprehension of your brand purpose, vision, values, personality, and audience. To begin, you should conduct a brand audit to evaluate your current brand identity, strengths, weaknesses, opportunities, and threats. Afterward, define your brand strategy and goals to determine how you want to differentiate yourself from competitors. Additionally, create your brand persona and story to connect with your audience emotionally. Furthermore, develop your brand voice and tone to express them in various situations and contexts. Moreover, design your brand style and visual elements to apply them consistently and appropriately. Furthermore, document the guidelines in a clear, concise, and accessible way. Lastly, communicate the guidelines to the content team and stakeholders while providing training and feedback.

添加您的观点

4 How to implement and update your brand guidelines?

Implementing and updating your brand guidelines is a collaborative and ongoing effort that requires a content governance plan, which defines your content roles, responsibilities, workflows, quality standards, and metrics. Your brand guidelines should be used as a checklist and guide for creating, reviewing, and approving content. Additionally, tools and platforms such as templates, style guides, content management systems, and design software should be utilized to support your brand guidelines. Monitoring and measuring your content performance and feedback will help you identify areas for improvement. Lastly, you should review and revise your brand guidelines regularly to reflect any changes or updates in your content.

添加您的观点

5 What are the benefits of using brand guidelines for content governance?

Using brand guidelines for content governance can provide you with significant advantages, such as improving the quality, consistency, and relevance of your content. It can also save you time, money, and resources by streamlining your content processes and decreasing errors and rework. Additionally, brand guidelines can help to elevate your brand awareness and reputation amongst your audience, as well as increase engagement, conversion, and retention rates. Ultimately, it can help you to achieve your brand and business goals more effectively and efficiently.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Content Strategy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

Why should you use brand guidelines to improve content governance?

1

2

3

4

5

6

1 What is content governance?

2 How do brand guidelines support content governance?

3 How to create effective brand guidelines?

4 How to implement and update your brand guidelines?

5 What are the benefits of using brand guidelines for content governance?

6 Here’s what else to consider

Content Strategy

给文章评分

感谢您的反馈

更多Content Strategy相关文章

更多相关阅读内容

Why should you use brand guidelines to improve content governance?

1

2

3

4

5

6

1 What is content governance?

2 How do brand guidelines support content governance?

3 How to create effective brand guidelines?

4 How to implement and update your brand guidelines?

5 What are the benefits of using brand guidelines for content governance?

6 Here’s what else to consider

Content Strategy

给文章评分

感谢您的反馈

查看其他技能