Why is it important to create accessible content for your organization?

Creating accessible content is not just the right thing to do, it's also a smart business decision with numerous benefits for your organization. It promotes inclusivity, improves user experience, boosts SEO, enhances your brand image and gives you a competitive advantage. By making your content accessible to everyone, you can truly tap into your full potential and create a more equitable and successful organization.

Accessible content improves the user experience for everyone, including individuals with visual, hearing, motor, or cognitive disabilities, as well as those who use multiple devices. This inclusive approach shows a dedication to accessibility, diversity, and social responsibility, which not only broadens your audience but also improves the reputation of your business.

1. Inclusivity and Diversity: It promotes inclusivity and diversity within your audience and customer base. 2. Legal Compliance: Many countries and regions have laws and regulations mandating organizations to make digital content accessible to people with disabilities. 3. Ethical Considerations: Guaranteeing that your content is accessible reflects ethical business practices. It exemplifies a commitment to treating all individuals with respect and dignity regardless of their abilities. 4. Market Expansion: People with disabilities constitute a significant portion of the global population, and creating content that caters to their needs can attract new customers and clients.

Ao tornar o conteúdo acessível, você amplia sua audiência potencial. Pessoas com deficiências ou limita??es s?o uma parte significativa da popula??o, e criar conteúdo acessível é também uma quest?o de responsabilidade social. Todos devem ter a mesma oportunidade de acessar informa??es e conteúdos relevantes, independentemente de suas limita??es. Ao criar conteúdo acessível, você contribui para uma sociedade mais inclusiva e igualitária.

Accessible content simply means information that anyone can easily understand and access, regardless of their abilities or disabilities. It's about removing barriers and creating a level playing field for everyone.

Creating accessible content is vital as it ensures everyone, regardless of abilities, can easily understand and engage with your information. Like a universally friendly entrance, accessible content broadens your audience, enhancing your organization's reputation for inclusivity and social responsibility. Inclusivity isn't just a value; it's a strategic advantage that fosters a stronger connection with diverse individuals, making your content more impactful and meaningful.

Incorporating accessible content is vital for organizational growth: - Inclusive Brand Image: Accessible content cultivates a brand image that is inclusive and socially responsible. - Legal Compliance: It helps in adhering to regulations like the Americans with Disabilities Act, avoiding legal repercussions. - Broader Audience Reach: By catering to diverse needs, you tap into a wider market, including people with disabilities. - Enhanced User Experience: Accessibility improves overall user experience, benefiting all users, not just those with disabilities. Creating accessible content is a strategic move, enhancing brand reputation while ensuring compliance and inclusivity.

When someone looks up a particular product/service your organization offers, the content becomes the deciding factor for whether or not it is fulfilling the consumers' requirements. Accessible content brings customer loyalty, satisfaction, word-of-mouth promotion and brand recall value. The more accessible the content, the more time people will spend learning and reading about it, which builds brand awareness. For example, the more information an automobile company has on its website, the more people are expected to access it. To clear their doubts or make a better and more informed decision.

Barrierefreie Inhalte bereitzustellen, lassen sich in zwei wesentliche Bereiche gliedern: den gesellschaftlichen Nutzen und den Mehrwert für Unternehmen. Barrierefreie Inhalte tragen entscheidend zur sozialen Inklusion und Gleichberechtigung in unserer Gesellschaft bei. Sie f?rdern die Vielfalt und Inklusion, indem sie Menschen mit unterschiedlichen F?higkeiten erm?glichen, gleicherma?en am gesellschaftlichen Leben teilzuhaben. Im Unternehmenskontext führt dies zu einer Erweiterung der Zielgruppe. Ein weiterer wesentlicher Aspekt ist die Verbesserung der Benutzerfreundlichkeit für s?mtliche Nutzer. Dies geschieht, indem jedem die Wahl gelassen wird, ob er visuelle oder auditive Elemente zu einem Thema nutzen m?chte.

Es un valor activo y propuesta de valor de la propia organización hacia sus colaboradores el hacerlos parte. El mayor valor que tiene una empresa son sus colaboradores y el mayor riesgo es el no saber retener los talentos y mantenerlos motivados. Más aún, en un contexto en que la tecnología hace partícipe la inclusión de formas que no eran posibles en el pasado.

Accessibility Checklist for Content Ensure high contrast colors are used. Check color contrast using eyedropper tools. Avoid relying on color alone or a single sensory characteristic to convey meaning (e.g., "in green" or "at left"). Write alternative text for images that describes their meaning in context. Create links with meaningful text that makes sense out of context. Avoid generic phrases like "click here to learn more." Organize content with clear headings, lists & table headers for easy navigation. Tag language switches appropriately, for example, changing "Espa?ol" to "A spaniel." Provide captions or transcripts for video & audio. Test new designs with people, mobile phones & automated tools.

There are even tools available now that can scan an image and create an alternative text description of it for you that is more meaningful. Remember that hyperlinks need to be more than one word. I want to be able to fat finger them on my phone! Buttons and links should have unique text. Avoid multiple "click here" or "read more" links and buttons. Click here for what? Read more about what?

Creating accessible content depends on the target audience. It is necessary to produce content according to the persona of your audience. For example, if your target audience is people over 50 years old, most of the content should be in the form of video with sound or narration, because they often have weak eyes and it is difficult for them to read texts. It should also be published in media that is not difficult for the audience to access, such as television and radio.

Creating accessible content is a bit like writing a story that everyone can enjoy, no matter how they like to read. When you use clear and vivid descriptions in your book, everyone can easily imagine the scenes. We also ask our readers for feedback and if there's anything we can do to make them even more enjoyable. Being flexible in the delivery of our content helps everyone to dive into the story!

Se debe realizar una investigación interna de cuáles son las necesidades que tienen nuestros trabajadores, en base a eso podemos priorizar y trabajar en un contenido accesible para todos, que pueda ser trabajado con soluciones tecnológicas.

Usually, the challenges of producing diverse contents for the organization are based on cost and time. To solve these issues, you must first calculate the value of each content for the organization compared to its cost. Then prioritize the content. To reduce the cost, you can use the production of creative and attractive content that can be republished by the audience. Another solution is to run UGC campaigns. With this campaign, various types of content are produced and published by the audience themselves, which, in addition to the very low cost, can be attractive to other people due to the joint cooperation of the audience. Also, UGC campaigns increase audience interest and loyalty to the brand and product.

Recursos, tiempos, prioridades en el modelo de negocio o urgencias actuales. Por lo cual es importante establecer la necesidad, los riesgos y la pérdida (rotación de personal, un costo invisible) para que sea una prioridad en el negocio.

A falta de equipe e or?amento específicos para a cria??o de conteúdo acessível é, normalmente, o desafio inicial. Se este tema n?o é uma premissa estabelecida ainda na organiza??o, a melhor forma de come?ar é aos poucos, incluindo a cria??o de conteúdo acessível em projetos já existentes, de forma a n?o sobrecarregar a equipe atual, mas iniciar a mudan?a institucional.

Na minha experiência é fundamental a sensibiliza??o e treinamento nas organiza??es. Sensibilizar a sociedade em geral, incluindo profissionais de áreas diversas, sobre as necessidades das pessoas com deficiência, e os treinamentos sobre acessibilidade pode ajudar a reduzir barreiras e promover uma sociedade mais inclusiva.

hubspot is a great resource for learning content creation that publishes valuable tips, articles and courses for learning about content.

When it comes to creating accessible content, providing captions and transcripts for multimedia is a crucial aspect, especially for users with hearing impairments. Captioning for videos come in form of text descriptions of the spoken words and other relevant sounds in a video. Using a reliable captioning service or software to generate accurate captions for your videos is the secret. However, you must ensure that the captions are synchronized with the audio and appear in real-time. It can be quite distracting to watch a video without matching captions.

leverage resources like WAI and A11Y Project for web accessibility guidelines. Incorporate inclusive practices into your content by using alt text for images, creating accessible captions, and providing descriptive links. Stay informed with CMI's content marketing insights to seamlessly integrate accessibility principles into your social media strategy, ensuring a more inclusive and engaging experience for all users.

WAVE Web Accessibility Evaluation Tool and Color Contrast Checker are helpful resources. Using Video Transcripts and Captions and Readable Fonts are good ways to improve accessibility.

Uma coisa que achei útil no meu seguimento de atua??o, a Comunica??o: - Utilizar uma linguagem clara e simples, evitando jarg?es ou termos técnicos desnecessários. - Fornecer intérpretes de linguagem de sinais para pessoas com deficiência auditiva. - Oferecer legendas em vídeos e transcri??o textual de áudios. Básico e regra de ouro que reduz em grande escala e falta de acessibilidade.

To be able to produce accessible and valuable content, you must first define your target audience, then get to know them well and discover their media habits and anticipate all the touch points that they may encounter with your content. . With this knowledge, you can produce appropriate content and be sure that the majority of your audience will have access to it.

Making content accessible is super important for your organization: Being Fair: Makes sure everyone, no matter their abilities, can understand. Not doing it right can get your organization into trouble. Helps Business: More people can find and like your stuff. Makes things easier for everyone and makes Google like you more. People will trust your organization more. Extra Good Stuff: Doing it right at the start is cheaper. Your content stays good even as things change. In short, making your content accessible isn't just nice; it's a clever move for your organization to do well.

Criar conteúdo acessível é fundamental para garantir que todas as pessoas, incluindo aquelas com deficiências, possam interagir e entender as informa??es da sua organiza??o. Isso amplia a inclus?o, atende a padr?es éticos e legais, e potencializa o alcance da sua mensagem.

Dicas e recursos para melhorar a acessibilidade s?o fudamentais em todos os segmentos. Ainda mais importante é lembrar que a acessibilidade deve ser incorporada em todos os aspectos da vida, a fim de promover a inclus?o de todos.