Why does your brand need content diversity?

Content diversity! Now many of you might be against this, but let me tell you; content diversification forms a path to understand your skills in the most efficient way. It is a guide to finding out your expertise. It will help you understand what works best for your audience, what they enjoy and their taste. It will help you figure out what you love to create! Having explored various patterns and styles will allow you to make something interesting that you'll enjoy! Ultimately content is about - education+information+fun. Why make it monotonous, if it can be made interesting!

Having different types of content helps you reach and resonate with more people. Varied content also keeps your audience engaged instead of getting bored. It shows your brand’s personality in rich ways.

SEO and personal growth are important but what’s more important in my eyes is the fact that our customers like different formats! One love reading, when the other hates it. Some will listen, some will watch, others will be satisfied just with a short reel. Let’s give our community what they desire and they’ll thank us ??

Content diversity is crucial for any brand because it helps to engage a wider audience. Different types of content appeal to different people, so by diversifying your content, you can reach more potential customers.

La diversificación de contenido te permite explorar que tipo de contenidos, generan mejores resultados con tus seguidores actuales y consecuentemente atraen a nuevos. Una marca no puede "casarse" con un solo tipo de contenido, pues arriesga su proyección misma hacia donde quiere llegar.

Diversity includes different formats like blogs, videos, podcasts. It also means varying lengths, from short posts to long reports. You also want different tones from formal to fun and different topics from basics to controversy.

If your objective is to reach out to a larger audience through content diversity, creating content in multiple languages can also help.

Creativity implies diversity and diversity implies creativity. Here's how ! : Creativity is just about unique perspectives and innovative descriptions about topics that may have been common before but never expressed in that Outlook. And when you are innovative, even a single topic can be expressed and talked about in a million ways ensuring the existence of a diversified range of opinions. Apart from the above, an innovative mindset can also be utilized to give birth to solutions which have the capability to revolutionize the entire human civilization, and when this happens, there will be competitors competing with even better and effective yet catchy solutions. ->As a matter of fact, a diversified form of content attracts engagement.

First, know your audience and what kinds of info they want to consume. Then brainstorm topics aligned with your brand purpose across formats, lengths and tones. Create an editorial calendar mixing it up. Repurpose each asset across multiple channels. Keep exploring new content types and seeing what your audience most enjoys. Variety brings new followers.

I love podcasts as content diversification hacks. One interview with an expert can become an episode, posts, quotes, shorter videos and articles. All that wonderful content repurposed so that the messages can be received in the contexts that suit your audience best!

Different audiences have different preferences in how they consume content. Some prefer to listen, some to view, some to read. So it helps if you have content for all of them. And what's more, different types of information have different optimal media. Product and feature demos are best done through video. Numerical trends are best viewed as graphics. Deep thinking is best read. So content diversity helps there, too.