Which advertising platforms provide the most accurate audience targeting options?

De acuerdo a mi experiencia se puede decir que hay dos grandes plataformas que tienen un nivel de segmentación muy alto y son Facebook y Google. Con cualquiera de estas opciones puedes segmentar a tus necesidades y tener un buen porcentaje de penetración.

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Social media platform has the capability for pinpoint targeting significantly enhances the effectiveness of micro marketing. By reaching specific segments with tailored messages, marketers can improve engagement, maximise ROI, and deliver a personalised customer experience. The power of social media targeting redined the marketing strategies and achieve better results in today's competitive digital marketplace, over other platforms.

No single platform provides this, planning and delivering an advertising campaign that is measurable against the target audience requires a combination of 1st Party and 3rd Party datasets supported by industry experts in both sales and data science.

Google Ads: Utilizes browsing behavior and search history to target users with relevant ads. It allows advertisers to reach audiences based on their online activities and interests. LinkedIn Ads: Offers targeting based on professional characteristics and behaviors, such as job title, industry, company size, and LinkedIn group participation

If you are in to hard sales, then an easy way is to put all your trust in the data around behaviour, clicks etc. And you will see black (standard) figures on the bottom row. But if you put some human effort in as well in reflecting and analysing the insights you get from the platform - and test and try differents marketing actions, then you might achieve large sales and "hit that nerve" that makes your advertising outperform others or make your black figures big.

Some platforms like Google Ads with its purchase history data or Twitter with its trending topic targeting can get super granular with user behavior. Imagine targeting people who just searched for "hiking boots" and then showing them ads for your new outdoor gear store. Spooky, right? But effective!

Soy de la vieja escuela, así que yo recomiendo escuchar a tus clientes, pero realmente escucharlos y entenderlos, no seas un carnicero que solo pienses en el número, date el tiempo de conocerlos, hasta donde se permita y veras que entenderás al 100% el comportamiento del mismo.

Es crucial para una orientación precisa en la publicidad. Las plataformas que rastrean las acciones de los usuarios, como las visitas al sitio web, el uso de aplicaciones y el historial de compras, proporcionan datos valiosos para comprender los patrones y predecir el comportamiento futuro. Al aprovechar esta información, los anunciantes pueden adaptar sus mensajes de manera más efectiva. Es fundamental buscar plataformas con sólidos análisis de comportamiento, ya que permiten llegar a las personas en función de sus actividades en línea, asegurando que los anuncios sean relevantes para sus intereses y necesidades actuales.

A segmenta??o por interesse é uma forma de encontrar pessoas com base em seus interesses e em suas intera??es. Temos 4 tipos de segmenta??o: - Comportamental - Psicográfica - Demográfica - Geográfica

Interest targeting incorporates the the expectations of the target audience while developing their messages. It delves deep into the desires and expectations of their audience to develop an information that will captivate , inform and excite their target audience into purchasing the product. Note that till that product gets to the target audience, that advert is not a successful advert. That is why information is important in other to direct your message to your target audience.

In general targeting is poor on almost any platform once an audience size gets big, but there are ways to make it work, and work very well! A large target audience by definition won’t be accurate, but if you make engaging content to your core target audience then social media platforms will start to show they content to users who have similar interests/like similar content while were outside of your target audience. So focus on building engaging and quality content and let the social platforms algorithms do there thing, since in the end of the day it’s in their best interest to provide good content to their users too.

Pinterest Ads: Allows advertisers to target users based on their interests, preferences, and behaviors on the platform. It offers advanced interest targeting options for reaching specific audience segments. Twitter Ads: Provides targeting options based on users' interests, followers, and engagement with tweets. Advertisers can target users who are interested in specific topics or brands

This goes hand-in-hand with behavioral insights. Platforms like YouTube excel at this, allowing you to target people based on their viewing habits. Think reaching fitness enthusiasts who devour workout tutorials, not cat videos.

Geographical precision in creating your advert is very vital especially when it has to do with health, housing, holiday weekend, or hotel marketing advertising. You have to be accurate in your description, and use clear and simple information in passing your messages to your target audience. Most likely people whose interest your advert has piqued will want to see for themselves using your geographical description and will not find it funny if they end up some where else . Your in depth knowledge of the product you are selling is important when sending your advert message to your target audience.

Geo targeting is super important when it comes to local campaigns. In my opinion the Meta/Google geo targeting options are very good.

Geofencing Platforms (e.g., Bluedot, Gimbal): Offer precise location-based targeting, allowing advertisers to create virtual boundaries around specific geographic areas. They can target users based on their real-time location, such as within a certain radius of a store or event. Waze Ads: Provides location-based targeting options for reaching drivers based on their current or intended routes. Advertisers can target users in specific geographic areas or along specific roads

Claro que si tu campa?a es focalizada en la zona de interés tendrás el resultado pero no por ello tengas miedo a realizar campa?as cruzadas, recuerda que el WOM es la mejor manera de llegar a tu cliente, así que lo realices hazlo al 100%

La precisión geográfica es fundamental, especialmente para empresas locales o campa?as regionales específicas. Algunas plataformas publicitarias ofrecen funciones avanzadas de orientación geográfica que permiten dirigirse a audiencias por país, estado, ciudad o incluso un radio específico alrededor de una ubicación. Esta capacidad de enfocar la publicidad a un nivel hiperlocal puede aumentar significativamente la relevancia y la efectividad de las campa?as, asegurando que los anuncios se muestren a las personas adecuadas en el momento y lugar adecuados.

Google Ads: Offers seamless integration with Google Analytics and other Google marketing tools, providing advertisers with comprehensive insights and tracking capabilities. Facebook Ads: Integrates with Facebook Pixel and other analytics tools to track user interactions across websites and apps. It offers advanced tracking and attribution features for optimizing ad performance

For seamless tech integration, Facebook Ads and HubSpot are top picks. At Ubiquity, we love how Facebook Ads syncs effortlessly with HubSpot and HubSpot as a MAP syncs with CRMs (like Salesforce). This makes retargeting a breeze, allowing us to reach people who've already interacted with our brand. LinkedIn Ads also integrates well, especially for B2B campaigns, connecting with CRMs to automate and refine our targeting strategies. Both platforms give us a holistic view of our audience, boosting our campaign effectiveness.

Google Analytics - when you run analytics on your website, this allows you to get user demographics to help you better control the audience you should be targeting. A platform like ZoomInfo or LeadIQ allows you to pull out the emails and target people for lead generation emails. Paid search and Meta ads, you want to use your targeted audience and use look a like audiences to target ads to the right people. That way the right people are getting the right ads. Audience segmenting is crucial. Not everyone is made for the ads you made, and the more filtered you can get with your audience the better your engagement and numbers will be.

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While not directly related to targeting accuracy, it's a crucial factor. Platforms that prioritize user privacy, like Apple's Search Ads, might have limitations in targeting depth compared to others.

Este es un aspecto fundamental a tener en cuenta al seleccionar plataformas publicitarias. Con el aumento de las regulaciones en torno a la protección de datos de los usuarios, es esencial elegir plataformas que cumplan con las leyes de privacidad pertinentes, como el Reglamento General de Protección de Datos (RGPD) y la Ley de Privacidad del Consumidor de California (CCPA). Optar por plataformas que prioricen la privacidad del usuario y la seguridad de los datos no solo ayuda a mantener la confianza con la audiencia, sino que también ayuda a evitar problemas legales. Además, estas plataformas suelen ofrecer opciones de orientación precisa.

Google Ads: Complies with privacy regulations such as GDPR and CCPA by providing users with transparency and control over their data. It offers features like consent management and restricted data processing to ensure compliance. LinkedIn Ads: Adheres to privacy regulations and offers features such as audience list targeting and data encryption to protect user privacy. It provides users with options to control their data and privacy settings

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Privacy policies are crucial in loyalty rewards programs. As businesses strive to build trust with customers, implementing robust privacy measures ensures transparency and protection of their data. Prioritizing privacy not only enhances the customer experience but also fosters long-term relationships built on trust and respect for privacy rights.

I think that a good and effective combination of crm and social media Work better !because this model is easy to reach real audience and measurable data by crm could lead us to best target.