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What's your strategy for staying current in your product's domain?

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As a product innovator, you know that staying current in your product's domain is crucial for creating value for your customers and staying ahead of the competition. But how do you keep up with the latest trends, insights, and opportunities in your field? Here are some strategies that can help you stay on top of your game and deliver products that solve real problems and delight your users.

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Sina Hajizadeh

Product Lead at Digikala | Product Enthusiasts | Entrepreneur
Marjolein van Ballegooij

Fueling your brand, product innovation & marcom initiatives with meaningful consumer insights and strategic thinking to…
Gijsbertus J.J. van Wulfen

Innovation keynote speaker, Number One Thought Leader Design Thinking 2024, LinkedIn Top Voice helping you and your…

1 Read widely and critically

One of the simplest and most effective ways to stay current in your product's domain is to read widely and critically. You can follow blogs, newsletters, podcasts, magazines, and books that cover topics related to your product, industry, and customers. You can also use tools like Google Alerts, Feedly, or Pocket to curate and organize your sources and get notified of new content. However, reading is not enough. You also need to evaluate the quality, relevance, and validity of the information you consume. You need to question the assumptions, methods, and biases behind the claims and opinions you encounter. You need to compare and contrast different perspectives and sources and form your own opinions and hypotheses.

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Sina Hajizadeh

Product Lead at Digikala | Product Enthusiasts | Entrepreneur
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I stay updated in my product's domain by avidly reading blogs, newsletters, podcasts, and books related to my industry and customers. Tools like Google Alerts and Feedly help me manage sources. But it's not just reading; it's critically evaluating information, questioning assumptions, and forming my own insights. ??

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2 Network and learn from others

Another way to stay current in your product's domain is to network and learn from others who share your interests, challenges, and goals. You can join online or offline communities, forums, groups, or events that connect you with other product innovators, experts, influencers, or enthusiasts in your field. You can also reach out to mentors, peers, or customers who can offer you feedback, advice, or insights. Networking and learning from others can help you expand your knowledge, discover new opportunities, generate new ideas, and validate your assumptions. It can also help you build relationships, reputation, and trust in your domain.

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Marjolein van Ballegooij

Fueling your brand, product innovation & marcom initiatives with meaningful consumer insights and strategic thinking to optimize decision making.
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Involving stakeholders in your process is one of the key succesfactors. Especially when the innovation you’re working on has strategic business/brand importance. Neglecting those people often means trouble.

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Sina Hajizadeh

Product Lead at Digikala | Product Enthusiasts | Entrepreneur
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I thrive in my product's domain by actively networking and learning from fellow innovators. Whether it's through online communities, forums, or connecting with mentors, I find valuable feedback, insights, and fresh ideas that keep me on the cutting edge. Building relationships and trust in my field is just as important as knowledge. ??

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3 Experiment and iterate

A third way to stay current in your product's domain is to experiment and iterate. You can use customer discovery methods, such as interviews, surveys, observations, or tests, to understand your customers' needs, wants, pains, and gains. You can use lean startup methods, such as hypotheses, MVPs, or experiments, to test your assumptions, learn from your failures, and measure your outcomes. You can use agile methods, such as sprints, feedback loops, or retrospectives, to deliver value quickly, adapt to change, and improve continuously. Experimenting and iterating can help you stay current in your product's domain by enabling you to learn from your customers, validate your solutions, and optimize your processes.

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Gijsbertus J.J. van Wulfen

Innovation keynote speaker, Number One Thought Leader Design Thinking 2024, LinkedIn Top Voice helping you and your organisation, to become amazing innovators with keynotes, workshops, and a proven innovation method.
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As innovation facilitator of 100+ projects, I advise you to EXPERIMENT BY PRETOTYPING … YOU FAKE IT BEFORE YOU MAKE IT ???. Pretotyping is a technique for testing hypotheses and validating ideas quickly and cheap, founded by Savoia. It involves creating a simplified version of a product or service to collect user feedback and understand market demand. It’s a non-working prototype. Pretotyping reduces the risk of failure by assessing market response early in the development process. A famous pretotyping story is how Tesla ‘faked’ their first electrical car, the Roadster, using a so-called ‘glider’ of a Lotus Elise to confront their potential customers with a ‘real car’, leading to 250+ launching customers who paid $ 5000,- in advance.

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4 Monitor and analyze data

A fourth way to stay current in your product's domain is to monitor and analyze data. You can use tools like Google Analytics, Mixpanel, or Hotjar to collect and track data on your product's performance, usage, and user behavior. You can use tools like Tableau, Power BI, or Excel to visualize and analyze data to identify patterns, trends, and insights. You can use tools like A/B testing, cohort analysis, or funnel analysis to optimize your product's features, design, and conversion. Monitoring and analyzing data can help you stay current in your product's domain by enabling you to measure your impact, understand your users, and make data-driven decisions.

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5 Seek inspiration and creativity

A fifth way to stay current in your product's domain is to seek inspiration and creativity. You can expose yourself to different domains, disciplines, cultures, or experiences that can spark your imagination and curiosity. You can use techniques like brainstorming, mind mapping, or SCAMPER to generate and organize your ideas. You can use tools like Miro, Figma, or InVision to prototype and communicate your ideas. You can use methods like design thinking, TRIZ, or SCAMPER to solve problems and innovate. Seeking inspiration and creativity can help you stay current in your product's domain by enabling you to explore new possibilities, challenge your assumptions, and create value.

Staying current in your product's domain is not a one-time activity, but a continuous process that requires curiosity, commitment, and action. By applying these strategies, you can keep learning, growing, and innovating in your field and deliver products that meet and exceed your customers' expectations.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What's your strategy for staying current in your product's domain?

1

2

3

4

5

6

1 Read widely and critically

2 Network and learn from others

3 Experiment and iterate

4 Monitor and analyze data

5 Seek inspiration and creativity

6 Here’s what else to consider

Product Innovation

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What's your strategy for staying current in your product's domain?

1

2

3

4

5

6

1 Read widely and critically

2 Network and learn from others

3 Experiment and iterate

4 Monitor and analyze data

5 Seek inspiration and creativity

6 Here’s what else to consider

Product Innovation

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