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What's your strategy for finding relevant topics?

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Finding relevant topics is one of the most challenging aspects of thought leadership. You want to share your insights and expertise with your audience, but you also want to avoid sounding repetitive, outdated, or irrelevant. How do you choose topics that resonate with your niche, showcase your value, and spark meaningful conversations? Here are some strategies that can help you find relevant topics for your thought leadership content.

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Gabriel Coppola

Head of UX @ Sankhya ? Mentor @ adplist.org ? UX Professor @ PUC Minas ? IED, Hyper Island, Cásper Líbero ? Strategic…

1 Identify your audience's pain points

One of the best ways to find relevant topics is to understand your audience's pain points. What are the problems, challenges, or frustrations that they face in their industry, role, or situation? How can you help them solve, overcome, or alleviate them? By addressing your audience's pain points, you can demonstrate your empathy, credibility, and authority. You can also provide practical solutions, tips, or advice that can make a difference in their lives.

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Gabriel Coppola

Head of UX @ Sankhya ? Mentor @ adplist.org ? UX Professor @ PUC Minas ? IED, Hyper Island, Cásper Líbero ? Strategic Design and Business Development
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Before you can address their pain points, you need to know what they are. Conduct thorough research to understand your target audience's needs, challenges, and pain points. This can include surveys, interviews, social media monitoring, and studying your competitors. Not all members of your audience will have the same pain points. Segment your audience into smaller groups with similar pain points so you can tailor your messaging more effectively.

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2 Monitor industry trends and news

Another way to find relevant topics is to monitor industry trends and news. What are the current or emerging issues, opportunities, or developments that affect your industry or niche? How do they impact your audience, your business, or your field of expertise? How can you offer your unique perspective, analysis, or commentary on them? By monitoring industry trends and news, you can show your awareness, relevance, and thought leadership. You can also provide valuable insights, opinions, or predictions that can inform, educate, or inspire your audience.

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Gabriel Coppola

Head of UX @ Sankhya ? Mentor @ adplist.org ? UX Professor @ PUC Minas ? IED, Hyper Island, Cásper Líbero ? Strategic Design and Business Development
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Knowing what's happening in your industry helps you stay competitive. If your competitors are adopting new technologies, entering new markets, or responding to changing customer preferences, you need to be aware of these developments to keep up or even gain an edge. Being aware of potential challenges or disruptions in your industry can help you proactively prepare for them. Whether it's regulatory changes, economic downturns, or supply chain disruptions, staying informed allows you to mitigate risks more effectively.

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3 Leverage social media and online platforms

A third way to find relevant topics is to leverage social media and online platforms. What are the topics that your audience, peers, or influencers are talking about, asking about, or sharing on social media and online platforms? What are the questions, comments, or feedback that they have on your content or your industry? How can you join, initiate, or lead the conversation on these topics? By leveraging social media and online platforms, you can discover your audience's interests, needs, or preferences. You can also provide engaging, interactive, or collaborative content that can build your reputation, network, or community.

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Gabriel Coppola

Head of UX @ Sankhya ? Mentor @ adplist.org ? UX Professor @ PUC Minas ? IED, Hyper Island, Cásper Líbero ? Strategic Design and Business Development
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Start by identifying your objectives. What do you want to achieve through your online presence? Common goals include brand awareness, lead generation, networking, education, or personal development. Not all social media platforms are equal. Select the platforms that align with your goals and target audience. For example, LinkedIn is ideal for professional networking, while Instagram/TikTok is more visual and often used for lifestyle or creative content.

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4 Experiment with different formats and angles

A fourth way to find relevant topics is to experiment with different formats and angles. What are the formats and angles that suit your style, voice, or goals? How can you use them to present your topics in a fresh, creative, or compelling way? How can you vary them to appeal to different segments, channels, or purposes of your audience? By experimenting with different formats and angles, you can enhance your content's quality, diversity, and appeal. You can also provide original, innovative, or memorable content that can showcase your personality, expertise, or value proposition.

Finding relevant topics is not a one-time task, but a continuous process. You need to constantly research, listen, and adapt to your audience and your industry. By using these strategies, you can find relevant topics that can help you achieve your thought leadership goals.

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Gabriel Coppola

Head of UX @ Sankhya ? Mentor @ adplist.org ? UX Professor @ PUC Minas ? IED, Hyper Island, Cásper Líbero ? Strategic Design and Business Development
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Create a plan that outlines the formats and angles you want to experiment with. Prioritize them based on their potential impact and feasibility. Establish measurable metrics and benchmarks that will help you evaluate the success of each experiment. This could include engagement rates, conversion rates, or user feedback. Embrace the learning process. Use the insights gained from each experiment to refine your strategies. If something didn't work as expected, consider why and how it can be improved.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Gabriel Coppola

Head of UX @ Sankhya ? Mentor @ adplist.org ? UX Professor @ PUC Minas ? IED, Hyper Island, Cásper Líbero ? Strategic Design and Business Development
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Acknowledge potential risks and have contingency plans in place. This can help you assertively address challenges that may arise during experimentation. Keep a record of your experiments, outcomes, and insights. This documentation can serve as a valuable resource for future projects. Don't forget to celebrate your successes, no matter how small they may be. Positive reinforcement can boost morale and motivation.

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What's your strategy for finding relevant topics?

1

2

3

4

5

1 Identify your audience's pain points

2 Monitor industry trends and news

3 Leverage social media and online platforms

4 Experiment with different formats and angles

5 Here’s what else to consider

Thought Leadership

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What's your strategy for finding relevant topics?

1

2

3

4

5

1 Identify your audience's pain points

2 Monitor industry trends and news

3 Leverage social media and online platforms

4 Experiment with different formats and angles

5 Here’s what else to consider

Thought Leadership

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感谢您的反馈

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