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Last updated on 2024年11月10日

What's your process for customer feedback in campaign design?

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Customer feedback is essential for designing effective marketing campaigns that resonate with your target audience and achieve your goals. But how do you collect, analyze, and implement feedback in your campaign design process? In this article, we'll share some tips and best practices for creating a feedback loop that involves your customers, your team, and your stakeholders.

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Rohit W.

Products & CX @ Ziki & Sirruis.AI | MarTech Product Management |Digital Product Management |Marketing Automation |…
Uriel Figueroa

Marketing Coordinator @ Maintenance, Inc. & Subsidiaries

1 Why feedback matters

Feedback helps you validate your assumptions, identify your strengths and weaknesses, and improve your performance. It also helps you build trust and loyalty with your customers, who appreciate being heard and involved in your decision-making. By gathering feedback from different sources and stages, you can ensure that your campaign is aligned with your customer needs, expectations, and preferences.

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Rohit W.

Products & CX @ Ziki & Sirruis.AI | MarTech Product Management |Digital Product Management |Marketing Automation | Campaign Management
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Feedback matters because - - It helps you to validate your assumptions - It helps you to gain 1st hand data - It helps you to build relationships - It helps you to fix gaps - It helps you to prioritize

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Uriel Figueroa

Marketing Coordinator @ Maintenance, Inc. & Subsidiaries
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For customer feedback in campaign design: 1. Gather feedback through surveys, focus groups, or direct interactions. 2. Analyze insights to understand preferences and pain points. 3. Incorporate feedback to refine campaign elements. 4. Test iterations and monitor performance. 5. Iterate based on ongoing feedback to optimize results.

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2 How to collect feedback

There are many ways to collect feedback from your customers, such as surveys, interviews, focus groups, reviews, social media, analytics, and more. The key is to choose the right method for your purpose, audience, and budget. For example, surveys are great for quantifying customer satisfaction, loyalty, and behavior, while interviews are more suitable for exploring customer motivations, emotions, and pain points. You should also consider the timing, frequency, and format of your feedback requests, and make them easy and engaging for your customers to respond.

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Rohit W.

Products & CX @ Ziki & Sirruis.AI | MarTech Product Management |Digital Product Management |Marketing Automation | Campaign Management
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Some ways to collect feedbacks are - - 1-1 interviews - Emails, Surveys, Net Promotor Score - Customer Advocacy Ideally, people don't want to spend time for these types of activities but to get the feedback you have to plan a way so that your potential person is motivated to spend sometime for your survey activity. Example - Gift coupon

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3 How to analyze feedback

Once you have collected feedback, you need to analyze it and turn it into actionable insights. This means sorting, filtering, and categorizing the feedback data, looking for patterns, trends, and outliers, and interpreting the results. You can use tools like spreadsheets, charts, graphs, word clouds, and sentiment analysis to help you visualize and understand the feedback. You should also compare the feedback with your campaign objectives, metrics, and benchmarks, and identify the gaps and opportunities for improvement.

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Rohit W.

Products & CX @ Ziki & Sirruis.AI | MarTech Product Management |Digital Product Management |Marketing Automation | Campaign Management
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The best way is to break it down, break down the data as much as you can but don't get carried away. You have to break down the data w.r.t your goal or the task that you want to achieve.

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4 How to implement feedback

The next step is to implement the feedback in your campaign design, which involves prioritizing, testing, and iterating on your ideas. You should focus on the most important and relevant feedback that aligns with your goals and resources, and avoid making changes based on isolated or biased feedback. You should also test your changes before launching them, using methods like A/B testing, prototyping, or pilot testing, to measure their impact and effectiveness. Finally, you should iterate on your feedback loop, by measuring the results, collecting more feedback, and making further adjustments as needed.

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Rohit W.

Products & CX @ Ziki & Sirruis.AI | MarTech Product Management |Digital Product Management |Marketing Automation | Campaign Management
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Implementation of the feedback depends on the objective that you are trying to achieve. You need to have a strategy that can accommodate the feedback

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5 How to communicate feedback

Feedback is not only useful for you, but also for your team and your stakeholders, who need to be informed and involved in your campaign design process. You should communicate the feedback clearly, concisely, and constructively, using data, visuals, and stories to support your points. You should also acknowledge the feedback sources, show appreciation and recognition, and explain how you plan to use the feedback. Moreover, you should encourage dialogue and collaboration, by asking questions, inviting suggestions, and soliciting feedback on your feedback.

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6 How to optimize feedback

Feedback is not a one-time event, but a continuous process that requires constant monitoring and optimization. You should always look for ways to improve your feedback loop, by evaluating its effectiveness, efficiency, and satisfaction. You should also seek feedback on your feedback process, by asking your customers, your team, and your stakeholders how they feel about it, what they like and dislike, and what they suggest for improvement. By optimizing your feedback loop, you can ensure that your campaign design is always customer-centric, data-driven, and agile.

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Susan Coelius Keplinger

CEO at Force of Nature | Performance Marketing at Scale
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Make feedback an ongoing part of your campaign process. Regularly ask for input and establish channels for continuous improvement. Iterative feedback lets you stay in tune with audience preferences and adjust quickly to new trends or shifts in audience interest.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What's your process for customer feedback in campaign design?

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1 Why feedback matters

2 How to collect feedback

3 How to analyze feedback

4 How to implement feedback

5 How to communicate feedback

6 How to optimize feedback

7 Here’s what else to consider

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