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What's the best way to test and validate your solutions?

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You have a brilliant idea for a new product, service, or process that could solve a problem, meet a need, or create value for your customers. But how do you know if it will work in the real world, and if people will actually want it, use it, and pay for it? That's where testing and validating your solutions comes in. Testing and validating are essential steps in the innovation process that help you reduce uncertainty, learn from feedback, and improve your outcomes. In this article, we'll explore some of the best ways to test and validate your solutions, and why they matter for your innovation success.

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Ganesh Malani

Managing Partner at Apex Hatchers | Strategy & Innovation
Rohit Singh

Investor | Top LinkedIn Voice for Business Strategy, Innovation & Career Management | Growth & Profitability | Data…

1 Define your assumptions

Before you start testing and validating your solutions, you need to define your assumptions. Assumptions are the beliefs or hypotheses that you have about your problem, your solution, and your customers. They are the basis of your innovation strategy, but they are also the source of your risk. If your assumptions are wrong, your solution might fail or not achieve the desired impact. Therefore, you need to identify and prioritize your most critical assumptions, and test them as early and as cheaply as possible.

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Rohit Singh

Investor | Top LinkedIn Voice for Business Strategy, Innovation & Career Management | Growth & Profitability | Data Analytics, AI & Digital Dominance | Dealmaking, JVs & Partnerships | Author | Speaker | Business Coach
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What has proven effective for me is categorising assumptions into five primary pillars: Market, Product, Technology, Resourcing (encompassing both skillsets and funding), and Regulatory, as applicable. This structure ensures a comprehensive review, covering all essential assumptions. Subsequently, these assumptions can be mapped based on their importance against uncertainty. This helps in prioritising and pinpointing the critical assumptions that should be validated before committing significant time and resources to the development of the solution. Specific, measurable hypotheses paired with set success benchmarks should be established and validated using prototypes and experiments in the most time-efficient and cost-effective manner.

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2 Choose your methods

Testing and validating your solutions requires different methods and tools, depending on your goals, resources, and stage of development. For example, surveys and interviews allow you to gather qualitative and quantitative data from customers in order to understand their needs, preferences, behaviors, and feedback. Additionally, prototypes and mockups can be used to test the functionality, usability, and desirability of your solution. Lastly, experiments and pilots are controlled or real-world tests that you can run with a small or large group of customers to measure its performance, impact, and viability.

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3 Collect and analyze data

Once you have chosen your methods and tools, you need to collect and analyze data from your tests and validations. Data can be qualitative or quantitative, and it can come from various sources, such as observations, feedback, metrics, or analytics. The purpose of data collection and analysis is to validate or invalidate your assumptions, and to learn what works and what doesn't work in your solution. You need to use appropriate methods and techniques to collect and analyze data, such as surveys, interviews, observation, A/B testing, or statistics.

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4 Iterate and improve

Testing and validating your solutions is not a one-time event, but a continuous cycle of learning and improvement. Based on the data and insights that you gather from your tests and validations, you need to iterate and improve your solution. Iteration means making changes or adjustments to your solution, based on what you learned. Improvement means making your solution better, more effective, or more valuable, based on what you learned. You need to repeat this cycle until you reach a satisfactory level of validation, or until you decide to pivot or stop your innovation project.

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Ganesh Malani

Managing Partner at Apex Hatchers | Strategy & Innovation
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To iterate and improve is an essential step in the journey of building truly innovative products and services. Nevertheless, in my experience, product/service success is more likely dependent on not what you choose to keep but what you choose to eliminate. To understand the job the customer is trying to do and eliminating everything else that not only hinders it but also overwhelms the customer is key. To be able to make effective trade-off and keeping the offering simple is essential for customer acquisition and retention. Eg:- one doesn’t want to own a quarter inch drill, one wants a quarter inch hole.

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5 Communicate and scale

The final step in testing and validating your solutions is to communicate and scale them. Communication means sharing your results, insights, and learnings with your stakeholders, such as your team, your customers, your partners, or your investors. Communication helps you build trust, credibility, and support for your solution, and it also helps you get feedback and suggestions for further improvement. Scaling means expanding or replicating your solution to reach more customers, markets, or regions. Scaling helps you maximize your impact, revenue, and growth potential, and it also helps you test and validate your solution in different contexts and scenarios.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rohit Singh

Investor | Top LinkedIn Voice for Business Strategy, Innovation & Career Management | Growth & Profitability | Data Analytics, AI & Digital Dominance | Dealmaking, JVs & Partnerships | Author | Speaker | Business Coach
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Design thinking is crucial for innovation and validation in today's context. By adopting a human-centric approach, one places user needs at the heart of the process, championing swift, iterative testing and validation. This significantly heightens the likelihood of real-world innovation success.

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What's the best way to test and validate your solutions?

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1 Define your assumptions

2 Choose your methods

3 Collect and analyze data

4 Iterate and improve

5 Communicate and scale

6 Here’s what else to consider

Business Innovation

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What's the best way to test and validate your solutions?

1

2

3

4

5

6

1 Define your assumptions

2 Choose your methods

3 Collect and analyze data

4 Iterate and improve

5 Communicate and scale

6 Here’s what else to consider

Business Innovation

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