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What's the best way to stay current on customer development?

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Customer development is the process of validating your assumptions about your target market, problem, solution, and business model before you invest too much time and money in building your product. It's a crucial skill for any startup founder who wants to avoid wasting resources and creating something nobody wants. But customer development is not a one-time activity. It's an ongoing practice that requires constant learning and adaptation. How can you stay current on customer development and keep improving your skills? Here are some tips to help you out.

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Engage through regular interviews:

Conduct frequent customer interviews to gather real-time feedback. This helps you stay aligned with their needs and adjust your strategies accordingly.### *Learn from experts:Dive into books and blogs by industry leaders. These resources provide frameworks and practical advice to enhance your customer development skills continually.

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Aviv Tomer

Senior Principal Customer Success…
Jason Nash

1 Read books and blogs

One of the best ways to learn from experts and practitioners is to read books and blogs that cover customer development topics. Some of the classics are The Lean Startup by Eric Ries, The Mom Test by Rob Fitzpatrick, and The Startup Owner's Manual by Steve Blank and Bob Dorf. These books will give you a solid foundation and framework for customer development, as well as practical advice and examples. You can also follow blogs like CustomerDevLabs, LeanStack, and Ash Maurya's blog, where you can find more insights, tips, and case studies on customer development.

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Aviv Tomer

Senior Principal Customer Success Executive @ Oracle | Generative AI Driving Customer Success | SAAS
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Keep your focus on clients .meet and talk to them on a regular basis . Get their feedback and adjust as needed. Don't keep doing the same over and over again.

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Jason Nash
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Absolutely this is a great way, I would add Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Teresa Torres.

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2 Listen to podcasts and watch videos

Another way to stay current on customer development is to listen to podcasts and watch videos that feature interviews, stories, and lessons from successful entrepreneurs and customer development experts. Podcasts like The Lean Startup, The Product Podcast, and The Startup Chat are great sources of inspiration and education on customer development and related topics. You can also watch videos from events like Lean Startup Conference, Productized, and MicroConf, where you can learn from speakers who share their experiences and best practices on customer development.

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3 Take courses and workshops

If you want to deepen your knowledge and skills on customer development, you can also take courses and workshops that teach you the theory and practice of customer development. There are many online and offline options available, depending on your budget, time, and preference. Some of the online courses are Lean Customer Development by Cindy Alvarez, Customer Discovery by Strategyzer, and Customer Development Masterclass by Justin Wilcox. Some of the offline workshops are Lean Startup Machine, Lean Startup Bootcamp, and Lean Startup Circle.

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4 Join communities and events

One of the best ways to stay current on customer development is to join communities and events where you can network, learn, and exchange feedback with other entrepreneurs and customer development enthusiasts. There are many online and offline communities and events that you can join, depending on your location, niche, and interest. Some of the online communities are Indie Hackers, Product Hunt, and Lean Startup Co. Some of the offline events are Startup Weekend, Startup Grind, and Lean Coffee.

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5 Do experiments and interviews

Finally, the most effective way to stay current on customer development is to do experiments and interviews with your potential and existing customers. Nothing beats the learning that comes from testing your assumptions, getting feedback, and iterating your product based on customer data. You can use tools like Lean Canvas, Experiment Board, and Validately to design and run your experiments. You can use tools like Calendly, Zoom, and Typeform to schedule and conduct your interviews. You can use tools like Airtable, Notion, and Google Sheets to organize and analyze your data.

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Jason Nash
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This is, without doubt, the most critical aspect of customer-facing roles like product management, product ownership, product design, UX design. Having an ongoing stream of regular customer interviews, ideally automated through a process using Zappier or feedback tools. Being customer-centric requires you to be with customers, prospects and potentials.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What's the best way to stay current on customer development?

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3

4

5

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1 Read books and blogs

2 Listen to podcasts and watch videos

3 Take courses and workshops

4 Join communities and events

5 Do experiments and interviews

6 Here’s what else to consider

Startup Development

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What's the best way to stay current on customer development?

1

2

3

4

5

6

1 Read books and blogs

2 Listen to podcasts and watch videos

3 Take courses and workshops

4 Join communities and events

5 Do experiments and interviews

6 Here’s what else to consider

Startup Development

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