登录查看更多内容

What's the best way to manage a client who wants to micromanage your copywriting process?

由人工智能和领英社区提供技术支持

As a copywriter, you know how important it is to craft engaging and persuasive copy that meets your client's goals and expectations. But sometimes, you may encounter a client who wants to micromanage every aspect of your copywriting process, from the research to the tone to the word choice. How can you deal with this situation without losing your sanity and compromising your quality?

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

Aishwarya Lakshmi.S

Freelance Writer for B2B & B2C SaaS | Creating research-driven and value-packed content for leading SaaS and technology…
Darina I.

Holistic Brand Strategy & Copywriting for Changemakers. Passionate about People, Planet, Purpose, (and Sustainable…
Javeria Rehman

Helping Brands Boost Sales & Conversions with Targeted Copywriting || Copywriter & Ghostwriter for CEOs and Coaches||

1 Establish clear boundaries

The first step to managing a micromanaging client is to set clear and realistic boundaries from the start. Before you start working on the project, make sure you have a detailed brief that outlines the scope, timeline, deliverables, feedback process, and payment terms. Communicate these to your client and get their approval in writing. This way, you can refer back to the brief if your client tries to change the scope or interfere with your workflow.

添加您的观点

Aishwarya Lakshmi.S

Freelance Writer for B2B & B2C SaaS | Creating research-driven and value-packed content for leading SaaS and technology brands | Clients: EngageBay, Printify, Eqvista, ScraperAPI, CaptainBiz, and more
(已编辑)
举报内容
-> Go in their way, Or, -> Pull them your way 1. -> Go in their way - A micromanagement client would definitely try incorporating their idea in your content - leave them the space and abide, I'm pretty sure no one would keep on altering if they really need to meet the end result. Set revising alteration as 2-3 feedback rounds at the initial discussion and hold your breath until 3 revisions. 2. -> Pull them your way - Always give them options to choose when you submit copies. Who will not be impressed when there are better options?

已翻译

赞

2 Educate your client

The second step is to educate your client about the value and expertise of your copywriting service. Explain to them how you approach the copywriting process, what tools and methods you use, and what results you can achieve. Show them examples of your previous work and testimonials from satisfied clients. Demonstrate your knowledge and confidence in your field and assure them that you have their best interests in mind.

添加您的观点

Javeria Rehman

Helping Brands Boost Sales & Conversions with Targeted Copywriting || Copywriter & Ghostwriter for CEOs and Coaches||
举报内容
The very first thing to consider is to communicate with them, share your way of research, and try to show them your expertise, efforts, and skills. sometimes clients do this due to a lack of trust in their abilities and previous bad experiences. Build trust with them and give revisions according to your rules. If they still try to micromanage the process clearly define them the worth of your time and value. If they understand, well and good, and if they don't, they might not be a good fit for you in the future.

已翻译

赞
Michael Hayman

Marketing Consultant | Content Writer
举报内容
Get results. If your client micromanages you, much of the time it's because they're anxious about your ability to deliver. At the initial stages of the project, be proactive in communicating your expertise to the client. Give them reasons to trust that you'll do what they're paying you to do. That might mean walking them through how you achieved their desired result for a client in a similar niche. Or, be proactive in compiling research and strategies that let them know you know what you're doing. If, after effectively communicating with your client, they're still micromanaging: They're not a fit for you and it's best you move on and let them take a course of action they're more comfortable with.

已翻译

赞

3 Manage expectations

The third step is to manage your client's expectations throughout the project. Keep them updated on your progress and milestones, but don't share every draft or detail unless they ask for it. Provide them with clear and constructive feedback on their input and requests, but don't be afraid to push back or say no if they are unreasonable or detrimental to the quality of the copy. Be polite and professional, but firm and assertive.

添加您的观点

4 Seek understanding

The fourth step is to seek understanding and empathy from your client. Try to find out why they are micromanaging you and what their concerns or fears are. Maybe they have had a bad experience with a previous copywriter, or maybe they are under pressure from their boss or stakeholders. Maybe they are passionate about their brand or product, or maybe they are insecure about their own skills or knowledge. Whatever the reason, try to acknowledge and address it with compassion and respect.

添加您的观点

5 Negotiate solutions

The fifth step is to negotiate solutions that work for both you and your client. If your client is unhappy with your copy, don't take it personally or get defensive. Instead, ask them for specific and actionable feedback and explain how you can incorporate it into your revisions. If your client is asking for too many changes or revisions, don't agree to them without discussing the impact on the budget and deadline. If your client is demanding too much of your time or attention, don't respond to every email or call immediately. Set a schedule and frequency for communication and stick to it.

添加您的观点

6 Review and evaluate

The sixth and final step is to review and evaluate the project and the relationship with your client. After you deliver the final copy and get paid, ask your client for feedback on your work and your process. Thank them for their collaboration and trust, and highlight the positive outcomes and benefits of the project. If you want to work with them again, let them know and suggest ways to improve the workflow and communication. If you don't want to work with them again, politely decline any future offers and move on.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Darina I.

Holistic Brand Strategy & Copywriting for Changemakers. Passionate about People, Planet, Purpose, (and Sustainable Profit??) | Human-Centric Copy | Conversion Optimization | Research | Consulting
举报内容
Drop them. Unless you've included a micromanagement fee of 100% in your rate. They will never be pleased. And keep in mind that it's NOT you.

已翻译

赞
Jason Patterson

Founder of Jewel Content Marketing Agency
举报内容
Clients who micromanage your copywriting are never satisfied. So don't expect them to be. Micromanagers think they know best, even when they don't have the writing talent to manifest it. So don't fixate too much on pleasing clients who micromanager. Just get the work done.

已翻译

赞

Copywriting

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What's the best way to manage a client who wants to micromanage your copywriting process?

1

2

3

4

5

6

7

1 Establish clear boundaries

2 Educate your client

3 Manage expectations

4 Seek understanding

5 Negotiate solutions

6 Review and evaluate

7 Here’s what else to consider

Copywriting

给文章评分

感谢您的反馈

更多Copywriting相关文章

更多相关阅读内容

What's the best way to manage a client who wants to micromanage your copywriting process?

1

2

3

4

5

6

7

1 Establish clear boundaries

2 Educate your client

3 Manage expectations

4 Seek understanding

5 Negotiate solutions

6 Review and evaluate

7 Here’s what else to consider

Copywriting

给文章评分

感谢您的反馈

查看其他技能