What's the best way to lay out content for your organization or clients?

Your audience is not a monolith. Personas can be especially helpful here to try and chart the different people you're speaking to, their unique "problems to solve," and how your content can help them. Prioritise their challenges and then your solution, in that order, and then consider how they'd want to be approached and spoken to as a person.

- Yes, the first step should be to exactly identify your target audience. As a best practice, I would recommend writing down answers to specific questions about your target audience. For, example what is their age, education, experience, specific problem that you want to provide a solution for your target audience, etc. Do this first step in as much detail as possible then see the magic. Once you are clear what and why to do then the content creation journey becomes easier.

Knowing your audience is crucial. No matter what kind of content you choose to post, no matter how good it is as a visual or text, it will bring no results if you do not deeply know your audience. I recommend to establish exactly who are those people you are talking to and after that maybe even have talks with them to feel their pain points. Take some time and identify what do you want to bring in their life, how can you make their life better and start creating from there. Also, decide your voice. The way you decide to talk to your audience can improve the results or not. ??

One thing I've found helpful is to be specific. No matter if you are using headings and subheadings or not, the most important thing is to be exact and to not confuse the audience with too many words or information provided. So be careful to select the information and divide it well.

The divison of the text is very important as a lot of people are easily distracted and can get bored. It is important to make it easy to read. Also, visual and audio elements can boost your content and make it more friendly for all the different types of audiences. Nevertheless, do not forget about the long and scrollable content that can be boring no matter how many "fun" elements you add. It is said that the best practice is to select the information and compress it to be as short as possible.

3-5 sentences in one paragraph are ideal. They ensure your content is easy to read, while ensuring you can to get your message across to the TG.

When we talk about fonts and colors, it is better to pay attention. Magnificent content can be ruined or ignored if presented in the wrong colors or fonts. Also, it is known as a best practice to play with the sizes of the fonts to accentuate information you need people to see first or remember. Same principle applies to the colors, pay attention to the colors you are using, where do you use it, and most important, on what background.

Totally agree. Build a strong and powerfull brandbook and stick with it! Consistency with the branding is the key when creating a brand you want to be remembered and recognised.