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What's the best way to keep volunteers committed to your cause?

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Volunteering can be a rewarding and meaningful way to contribute to a cause you care about. But how do you keep your volunteers motivated and engaged over time, especially when they face challenges, obstacles, or competing priorities? Here are some tips to help you retain and inspire your volunteers, and make them feel valued and appreciated.

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Joyce Dzifa Lokko

| Project Manager | Software Engineer | Agile | Scrum | Leadership

1 Know your volunteers

The first step to keeping your volunteers committed is to know who they are, what they want, and why they joined your cause. You can do this by conducting surveys, interviews, or focus groups, or by simply having regular conversations with them. By understanding their motivations, skills, interests, and goals, you can tailor your communication, recognition, and feedback to suit their needs and preferences. You can also match them with the right tasks, roles, and opportunities that align with their strengths and passions.

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Joyce Dzifa Lokko

| Project Manager | Software Engineer | Agile | Scrum | Leadership
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Knowing your volunteers might not be enough. You need to go a step further to respect the volunteers' schedules and commitments outside the organization. Remember the work-life-balance rule always. You need to provide flexible volunteering options and empower them to communicate when they feel overwhelmed.

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2 Communicate your vision

The second step to keeping your volunteers committed is to communicate your vision clearly and consistently. You want your volunteers to feel connected to the bigger picture and the impact they are making. You can do this by sharing your mission, values, and objectives, and by highlighting the achievements and challenges of your cause. You can also use stories, testimonials, or case studies to illustrate how your volunteers are making a difference and how their work matters. By communicating your vision, you can inspire your volunteers to stay involved and enthusiastic.

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3 Provide support and training

The third step to keeping your volunteers committed is to provide them with the support and training they need to succeed and grow. You want your volunteers to feel confident and competent in their tasks and roles, and to have the resources and guidance they need to overcome any difficulties or doubts. You can do this by offering orientation, mentoring, coaching, or workshops, and by providing feedback, advice, or assistance when needed. You can also create opportunities for your volunteers to learn new skills, take on new challenges, or explore new areas of interest.

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Joyce Dzifa Lokko

| Project Manager | Software Engineer | Agile | Scrum | Leadership
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Be open to feedback and be ready adapt to changing circumstances quickly. Strategically plan around the needs and interests of your volunteers by scheduling timely check-ins to assess their satisfaction, career transitions etc.

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4 Recognize and reward

The fourth step to keeping your volunteers committed is to recognize and reward their efforts and contributions. You want your volunteers to feel valued and appreciated for their time, energy, and skills, and to know that you notice and care about their work. You can do this by saying thank you, giving compliments, or sending cards or emails. You can also use incentives, awards, or certificates to acknowledge their achievements or milestones. You can also celebrate your volunteers' birthdays, anniversaries, or special occasions.

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Charlie Perkins

Vice Chair at United Way of Olmsted County | Fostering Lasting Community Impact | Passionate advocate | Career Coach | Writer | Servant Leader | Accredited Media Manager | Photographer/Videographer
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Celebrate volunteers' achievements, no matter how small. Acknowledging their contributions through public recognition, thank-you notes, or appreciation events fosters a sense of belonging and commitment.

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5 Create a community

The fifth step to keeping your volunteers committed is to create a community of belonging and support. You want your volunteers to feel part of a team and a network of like-minded people who share their passion and purpose. You can do this by fostering a culture of respect, trust, and collaboration, and by encouraging communication, feedback, and input from your volunteers. You can also organize social events, activities, or outings to help your volunteers bond, have fun, and relax.

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Joyce Dzifa Lokko

| Project Manager | Software Engineer | Agile | Scrum | Leadership
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Creating a safe space where volunteers can share their their lives beyond their volunteering role also helps.For instance I belong to a community where we are encouraged to share beyond our day jobs.If you need someone to even unblock you from an issue you have personally, we all go our way to support you find your way through.Basically anything to help you fee up your time, attention so you can concentrate on your volunteering role.

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6 Promote diversity and inclusion

The sixth step to keeping your volunteers committed is to promote diversity and inclusion in your cause and your volunteer program. You want your volunteers to feel welcome and respected regardless of their background, identity, or perspective, and to have the opportunity to contribute their unique talents and insights. You can do this by embracing and celebrating diversity, and by ensuring that your policies, practices, and culture are inclusive and equitable. You can also seek out and recruit volunteers from different communities, groups, or demographics, and by providing them with the support and resources they need to thrive.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What's the best way to keep volunteers committed to your cause?

1

2

3

4

5

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1 Know your volunteers

2 Communicate your vision

3 Provide support and training

4 Recognize and reward

5 Create a community

6 Promote diversity and inclusion

7 Here’s what else to consider

Volunteering

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What's the best way to keep volunteers committed to your cause?

1

2

3

4

5

6

7

1 Know your volunteers

2 Communicate your vision

3 Provide support and training

4 Recognize and reward

5 Create a community

6 Promote diversity and inclusion

7 Here’s what else to consider

Volunteering

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