What's the best way to get feedback on your content design process?

Asking for feedback without a clear direction is a recipe for generic, unhelpful responses. People want to contribute in a meaningful way! → Instead of just saying "How does this email look?", I get the best insights by asking specific things like "Does this intro make you want to keep reading?" or "Is it clear how to claim the offer?". → This also forces me as the designer to be super clear on my goals, helping me spot issues before the feedback stage.

To get feedback on your content design, start by sharing your work with a small group of people who represent your target audience. Ask them specific questions about what they liked, what they didn't like, and what could be improved. Be open-minded and listen carefully to their feedback. You can also use tools like surveys or feedback forms to collect feedback from a larger audience. However, here the ultimate goal is to gather constructive criticism that will help you improve your content and make it more engaging and effective.

Choosing feedback providers is important for 2 reasons: 1. You would want to get the right feedback. By this I mean a relevant, value added feedback, coming from authority that know the purpose and goal of the content, the audience it is aimed at, and has understanding of the material. 2. Every feedback provider has thier own focus and speciality. For example, marketers may provide feedback related to the audience pain point, while Product Managers may provide feedback more focused on product features. Each of these feedback providers presents another angle you may want to consider. But more than that; they are a fountain of ideas you might want to write about.

Getting real, honest feedback in India can be tough - people often want to avoid hurting your feelings! Here's how I get around this: → Small focus groups with 3-4 people work better than getting individual input. It lets people feel less pressure and builds off each other's insights. → It's not just about *what* people say, but how they interact. Watching people go through a newsletter on-screen tells you more than any verbal feedback could.

It's common for Indian clients to expect changes to be done quickly, so communication is key to managing those expectations. → If someone gives feedback I can't implement, I explain exactly why. Often, it sparks ideas for alternative solutions that still address their concerns. → Transparency builds trust! When my audience or clients see that I consider their feedback seriously, they're more eager to help in the future.