What's the best way to develop a post-event follow-up strategy?

It’s important to take immediate action (email or WhatsApp message depending on the audience), integrating it with any data that emerged from the event. In my experience, it is important to ask if they were satisfied, if the speakers were up to par, and if they intend to delve deeper. This last point is key for the transformation from a lead to a prospect.

Well, Developing a post-event follow-up strategy is crucial for maximizing the impact of an event. Defining clear goals before initiating follow-up actions is a key step. This ensures that your efforts align with specific objectives such as brand awareness, sales generation, referrals, testimonials, or feedback. Tailoring messages, timing, and calls to action based on these goals enhances the effectiveness of post-event communication. For instance, offering discounts for sales objectives or conducting surveys for feedback aligns with tailored strategies. This approach not only increases engagement but also helps in measuring the success of the event based on predefined goals! What do you think?

Developing an effective post-event follow-up strategy involves setting clear goals aligned with organizational objectives, personalized messaging through audience segmentation, and leveraging marketing automation for scalability. Analyzing post-event feedback is crucial for continuous improvement, with a focus on satisfaction surveys, participation metrics, and social media monitoring. Timely implementation is key to maintaining event momentum and fostering lasting relationships, ensuring the ongoing success of communication and public relations initiatives.

It's crucial to efficiently gather prospects' details and main business synergies between them and your product. You'll definitely meet many company representatives from various industries, and it's best to have your notes and priorities in order. Creating a simple Google Form that's tied to a sheet where you can fill in vital information such as the person's company offering, their current needs and even add a priority section to instantly filter and organise your follow-up strategy better. Connect in a matter of a few days, while the interaction is fresh in their minds to optimize results. The sooner you reach out, the better the response rate.

Mastering the Art of Follow-Up: Strategy is Key! Just wrapped up an event or campaign? The next step isn't just to follow up – it's to follow up with purpose. ???? Before hitting 'send' on those emails or surveys, ask yourself: What's the endgame? Boost Brand Awareness: Share a memorable story or an impactful moment. Drive Sales: Tempt with a limited-time offer or an exclusive free trial. Gather Feedback: Send out a well-timed survey to capture fresh impressions. Tailor your message, timing, and call to action to align with these goals. This isn’t just post-event etiquette; it’s a strategic move to amplify your impact and deepen connections. Make each follow-up count, and watch as each response opens a new door of opportunity! ??

Define Your Goals: Before initiating post-event communications, clearly define your goals, whether it's increasing brand awareness, generating sales, or collecting feedback. Tailor your messages accordingly, incorporating specific calls to action to align with your objectives and Segment Your Audience: Recognize the diverse interests and needs of your audience by segmenting them based on behaviors, engagement levels, or feedback. Grouping attendees, speakers, sponsors, and partners enables personalized follow-up messages, making your communication more relevant and impactful

Divide your event attendees into relevant segments based on their engagement level, interests, or other criteria. This segmentation will allow you to tailor your follow-up communications and make them more personalized and impactful.

Whenever an event is being hosted, I can say from personal experience- more often than not, everyone invited to the event is there for different reasons. The end goal for inviting them need not be the same,which makes it important for the communication to them to also be customised to what they can offer. Since they are segmented from the very beginning, followups also need to be designed in a way that they are only being communicated with, for the value they add to the outcome as opposed to a generic one.

I agree. Every set of segmented audience will have a different objective to have attended the event. And each segment can give you deeper insights for your future strategy. For example, a set of audience that has attended your event for the first time is falling in the consideration stage of your marketing funnel. Hence, the message should include another strategy (a discount or offer) to take them to consideration stage. Similarly, the message would be different for audience falling in conversion stage to move that set of audience further on the marketing funnel, say loyalty.

La audiencia es clave para establecer una estrategia que capte su atención y genere lealtad. Esta última será la que determinará el éxito posterior al evento. El evento asociado a un objetivo estratégico (ver mi aporte anterior) podrá contar con un recurso de investigación previo. Por ejemplo, si el evento busca incrementar las ventas, seguramente haya un buyer persona definido que uses para identificar la necesidad, motivación o característica a abordar con la temática; y para definir la narrativa y acciones de captación y mantenimiento de la audiencia. En el desarrollo del plan del evento y su parrilla de interacción, podrás filtrar y clasificar el público por tipos de leads y para cada uno dise?ar rutas de acción posterior al evento.

Define clear goals before follow-up. Tailor messages based on objectives—brand awareness, sales, referrals, testimonials, or feedback. Choose channels strategically: email for cost-effective targeting, social media for reach, phone for a personal touch, and direct mail for creativity. What's yours?

Apart from choosing the channel based on budgeting and audiences, I’d like to add here that each channel will add extra visibility and more awareness for your brand.

Antes del evento, planifica tu estrategia de seguimiento. Esto incluye definir objetivos claros, como establecer conexiones duraderas, obtener feedback o impulsar una acción específica. Asegúrate de recopilar información de contacto y otros datos relevantes de los asistentes durante el evento. Esto puede incluir correos electrónicos, números de teléfono, y notas sobre intereses particulares o discusiones mantenidas. Esto no solo proporciona información valiosa para futuros eventos, sino que también involucra a los asistentes y les hace sentir que su opinión es importante.

Los canales se determinan de acuerdo con la audiencia y el conocimiento que tengas de esta. Un plan de evento debe considerar una parrilla de comunicación y una narrativa ajustada a la audiencia, y para cada mensaje se debe establecer el momento y el medio o canal óptimo. La parrilla te permite filtrar y tipificar el público según su interacción o interés con los mensajes. Durante el evento también puedes establecer acciones que aporten a la clasificación de la audiencia: preguntas en Mentimeter o encuestas cortas con estímulo. Posteriormente, tendrás una mejor segmentación y podrás identificar para cada grupo qué funcionó en el canal y mensaje para activar la parrilla postevento.

Developing a post-event follow-up strategy with clear and relevant messages involves careful planning and thoughtful communication. Clearly outline your post-event objectives. Whether it's expressing gratitude, providing additional information, or nurturing leads, having specific goals will guide your message development.Reinforce the main takeaways or highlights from the event. Remind attendees of key insights, valuable moments, or announcements, ensuring clarity in your message.Encourage attendees to provide feedback on the event. Use clear calls-to-action for surveys or feedback forms. This not only shows that you value their opinions but also helps you improve future events.

Developing a post-event follow-up strategy is crucial for maximizing engagement and achieving specific goals. Crafting messages with clarity, conciseness, and compelling content is essential to effectively communicate with attendees. Aligning messages with brand voice, event theme, and objectives ensures consistency. Expressing gratitude, recapping key takeaways, and including a call to action, backed by a value proposition, guides attendees to the next step. Incorporating testimonials or social proof adds credibility and reinforces the benefits of your offerings. I wanted to write briefly, but I couldn't??

La propuesta original del artículo es muy completa. Agregaría que en los mensajes puedes usar la estrategia de storytelling que es muy exitosa para captar atención y mantener la audiencia. El tema principal debe estar 100% articulado al propósito del evento, la audiencia y los canales, así como a la narrativa de la empresa. Tener un storytelling que fluya desde la invitación, se integre al desarrollo del evento y se mantenga después es muy ganador para generar expectativa en cada etapa y querer seguir conectado con la comunicación.

The best way to measure the success of the event is to check the inorganic posts on social media especially LinkedIn made by all the event participants. Their feedback provides qualitative feedback and using analytics tool, quantitative results can be measured.

Measuring results on quantitative as well as qualitative parameters becomes essentials especially in this era of ‘a plethora of content’ availability across all channels. Gone are the days when AVE used to be a sole orientation for results. Monitoring the content for brand tone, clarity of the message, objective of the campaign, engagement rate are a few other criteria that would help you achieve qualitative result analysis. There are various tools available, like content cloud, that help you in understanding brand emotions and how the brand is perceived in audiences across.

Define Clear Goals: Clearly outline goals like brand awareness or sales before initiating post-event communication. Tailor Messages: Customize messages to align with defined goals, optimizing timing and calls to action for effective communication. Continuous Improvement (I believe this one): Diligently measure results to gain a clear understanding of performance, enabling continuous improvement for future events.

Realizar mediciones es clave para el proceso de retroalimentación. Los indicadores permiten aprendizajes y planes de mejora efectivos. Puedes cometer errores, pero no el mismo dos veces y las métricas te ayudan a esto. Es importante medir todo lo que menciona el artículo, pero aún más valioso es medir cómo ese evento impactó el indicador del objetivo estratégico al cual está vinculado. Si el objetivo es incrementar ventas y el evento apunta a esto, ?cuántos de los asistentes al evento compraron? Y, si puedes reconocer los que no impactaron el indicador de gestión y preguntarles porqué no lo hicieron, también tendrías información valiosa de los principales motivos de no compra, para así hacer gestión de mejora sobre esa situación.

Organize an off-line event-debrief with internal stakeholders - send them relevant reports if needed. I find that having a proper event debrief, with your internal team and the client is always the way to go. While you might be using several evaluation tools - I would recommend a proper event debrief, I. The form of a formal/informal meeting will be a significant help that brings effective communications to the next level and fosters a better learning experience working with relevant partners in future events.

Nothing! I just emphasize again that everything is: Define Clear Goals, Tailor Messages, Measure Results and Continuous Improvemen That's all :)

The best follow up strategy for a business event is to collect as many data as you can about everything related to this event day. Starting from the invitation lists through guest speakers, audience feedback, attendance rate, media interviews, publications, PRLs, to the social media coverage. When you have these data, you will be able to see the whole picture of the event effectiveness and ROI. After that, you can have reasonable expectations and insights about your future events

Track the performance of your post-event follow-up efforts. Monitor metrics such as email open rates, click-through rates, social media engagement, lead conversion rates, or any other relevant indicators. Analyze the data to assess the success of your strategy and make adjustments for future events. A well-planned and executed post-event follow-up strategy can significantly impact the overall success of your event. It helps reinforce the value of the event, nurture relationships, and drive desired outcomes.

Start by defining clear goals to steer your efforts effectively. Segment your audience based on their interaction and interests during the event. Choose appropriate channels that resonate with each segment. Craft personalized messages that add value and nurture connections. Measure results against your goals for insights and optimization. Additionally, consider factors like timing, personalization, and leveraging user-generated content to maximize impact and foster lasting relationships.