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What is your strategy for coping with marketing innovation rejection?

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As a marketer, you know that innovation is essential for staying ahead of the competition and meeting the changing needs of your customers. But innovation also comes with risks and challenges, especially when you face rejection from your stakeholders, clients, or target audience. How do you cope with marketing innovation rejection and turn it into an opportunity for learning and improvement? In this article, we will share some strategies that can help you overcome the fear of rejection, handle feedback constructively, and refine your marketing innovation process.

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Gijsbertus J.J. van Wulfen

Innovation keynote speaker, Number One Thought Leader Design Thinking 2024, LinkedIn Top Voice helping you and your…

1 Understand the reasons for rejection

The first step to cope with marketing innovation rejection is to understand why it happened and what you can learn from it. Rejection can have different causes, such as misalignment with the goals, expectations, or preferences of your stakeholders, clients, or audience; lack of clarity, evidence, or value proposition for your innovation; or external factors, such as timing, budget, or competition. By identifying the reasons for rejection, you can avoid taking it personally and focus on the aspects that you can control or improve.

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??Andre Andre

Director North America - Chief Sales Officer - Chief Revenue Officer - VP Sales-
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Dealing with marketing innovation rejection involves understanding its reasons and learning from it. Rejection can stem from misalignment with stakeholders' goals, unclear value proposition, or external factors like timing or competition. It's crucial not to take it personally and instead focus on areas for improvement. Adopt a learning mindset and gather feedback to iterate and enhance your innovation. Maintain open communication with stakeholders, explaining the value while listening to their concerns. Persistently test and refine your strategy, embracing setbacks as opportunities for growth. Each rejection can provide valuable insights to strengthen your marketing innovation process.

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Nolan Ether

Content Marketing Leader // Multi-platform Brand Storyteller // Media Producer // Creative Futurist
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First, don't take it personally. Anything worth doing is going to always force you to face rejection. Get good at it. Savor it. Take the feedback, refine your pitch, or move onto something else. often times you can even do some kind of small pilot project that doesn't require resources so that you can pick up a few wins and gather to strengthen your argument. Keep at it!

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2 Seek constructive feedback

The second step to cope with marketing innovation rejection is to seek constructive feedback from the sources of rejection and other relevant parties. Feedback can help you gain insights into the strengths and weaknesses of your innovation, the needs and preferences of your market, and the opportunities and threats in your environment. By asking open-ended questions, listening actively, and acknowledging different perspectives, you can collect valuable information that can help you refine your innovation and address the gaps or concerns that led to rejection.

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Rhonda Zayas
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Embracing constructive criticism is paramount for growth. It takes talent to set aside ego and recognize the value behind potentially painful words. The real magic happens when you genuinely listen to the essence of the critique. Remember, when working for someone or a company, it's not about you or your skills; it's about achieving the best possible outcome. Collaborate with your client, utilize received feedback, and ask probing questions to refine your work and deliver exceptional results.

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3 Refine your marketing innovation process

The third step to cope with marketing innovation rejection is to refine your marketing innovation process based on the feedback and insights that you gathered. This may involve revising your goals, value proposition, or positioning; testing your assumptions, hypotheses, or prototypes; or pivoting your strategy, tactics, or channels. By applying the principles of agile marketing, lean startup, or design thinking, you can iterate your innovation in a fast and flexible way, while validating your ideas with data and customer feedback.

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4 Communicate your value effectively

The fourth step to cope with marketing innovation rejection is to communicate your value effectively to your stakeholders, clients, or audience. This means that you need to craft a compelling story that showcases the benefits, features, and differentiation of your innovation, while addressing the pain points, objections, or questions of your market. By using clear, concise, and persuasive language, visuals, and evidence, you can demonstrate how your innovation solves a problem, satisfies a need, or creates an opportunity for your market.

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??Andre Andre

Director North America - Chief Sales Officer - Chief Revenue Officer - VP Sales-
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Effectively communicating your value is crucial when facing marketing innovation rejection. Craft a compelling story that highlights the benefits, features, and uniqueness of your innovation, while addressing any concerns or objections. Clear and concise language, supported by visuals and evidence, helps convey how your innovation solves problems and meets market needs. Tailor your message to resonate with your stakeholders, clients, or audience. Use persuasive language that emphasizes the value your innovation brings, focusing on the positive impact it can have. Share real-world examples, case studies, or testimonials to substantiate your claims and build trust.

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5 Celebrate your successes and failures

The fifth step to cope with marketing innovation rejection is to celebrate your successes and failures as part of your learning journey. Innovation is not a linear or predictable process, but a dynamic and uncertain one that involves experimentation, trial and error, and adaptation. By recognizing your achievements and challenges, you can foster a growth mindset, a positive attitude, and a resilient spirit that can help you overcome rejection and pursue innovation with confidence and enthusiasm.

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Gijsbertus J.J. van Wulfen

Innovation keynote speaker, Number One Thought Leader Design Thinking 2024, LinkedIn Top Voice helping you and your organisation, to become amazing innovators with keynotes, workshops, and a proven innovation method.
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SURPRISING ACRONYM OF FAILURE I like to share with you that in a culture that embraces risk, change and innovation FAIL stands for ‘FIRST ATTEMPT IN LEARNING’. Encourage others in your organisation to explore, experiment and learn by sharing this quote ???.

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6 Learn from others

The sixth step to cope with marketing innovation rejection is to learn from others who have faced similar situations and overcome them successfully. By reading case studies, listening to podcasts, watching videos, or attending events, you can discover how other marketers have dealt with rejection, what strategies they have used, and what results they have achieved. By learning from others, you can gain inspiration, motivation, and guidance for your own marketing innovation journey.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Gijsbertus J.J. van Wulfen

Innovation keynote speaker, Number One Thought Leader Design Thinking 2024, LinkedIn Top Voice helping you and your organisation, to become amazing innovators with keynotes, workshops, and a proven innovation method.
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10 SOFT SKILLS YOU NEED AS INNOVATION MARKETER 92 % of INNOVATION projects STOPS due to a lack of buy-in. Soft skills make your success. Here are the 10 most important ones: 1. Communication: to foster collaboration. 2. Creativity: to think outside the box and to stimulate innovation. 3. Adaptability: to navigate the uncertainties. 4. Empathy: for better team dynamics. 5. Emotional intelligence: to help build strong relationships. 6. Problem-solving: to drive innovation forward. 7. Resilience: to bounce back from failurer. 8. Leadership: to inspire and motivate others to embrace new ideas. 9. Collaboration: to build a diverse and inclusive environment. 10. Strategic thinking: to effectively leading innovation initiatives.

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What is your strategy for coping with marketing innovation rejection?

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1 Understand the reasons for rejection

2 Seek constructive feedback

3 Refine your marketing innovation process

4 Communicate your value effectively

5 Celebrate your successes and failures

6 Learn from others

7 Here’s what else to consider

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