What is your experience with internal communications and how have you improved it?

The important role of internal communications in achieving the overall goals of the organization is key, and any PR professional should be able to demonstrate this.

Identifying the role of Internal communications (IC) as a strategic pillar in the organization’s culture and an enabler to growth and strategy is a crucial foundation for it to succeed, and serve it’s real purpose. Once leadership is aligned on that, IC practices such as strategy cascades, engagement events, and dialogue platforms, can be rolled out to inform, inspire and connect internal stakeholders - employees. On the flip side, if IC is viewed as a one-way, tactical information-dissemination platform, then it will fall short in achieving it’s full potential as an enabler of culture and growth for an organization. Underused, uninspiring and with little or no credibility.

From my experience leading communications in government and for clients in higher education, financial and professional services and nonprofit sectors, robust internal communications is vital in helping employees align to organizational mission, goals, company culture as well as to gain buy-in to new initiatives, particularly for enterprise-wide business transformation. I have worked with my teams and external partners to plan, develop, and implement internal communications to support high profile organizational initiatives, including announcements for new leadership, and introducing programs and services. Planning, leveraging communication channels to meet people where they are, and clear messaging are assets to achieving success.

As an internal communications specialist, I believe it's crucial to tailor communications to your audience's needs. Here are some questions to consider before your next campaign to improve employee experience: 1. Can we leverage video or podcast formats? 2. Should we provide bite-sized information for better engagement? 3. Are our emails effectively resonating with the team? 4. Does our intranet offer interactive features like liking, sharing, or commenting? 5. What is the best way to collect feedback on a campaign? Depending on the nature of the internal communication campaign, we need to strategize and deploy tactics that maximize employee engagement and response.

Internal communications is a powerful way to help employees and other stakeholders across an organization connect to organizational mission and goals, which is critical as work shifts to more hybrid models. I have had the opportunity to work with an array of organizations in the public and private sectors to assess the effectiveness of internal communications and integrate new channels to keep stakeholders informed and engaged, which is also conducive to improving HR recruitment and retention efforts.

Very tough to measure the impact of internal communication without active involvement from the target audience. Stick to short, simple ratings. response rates can be quite pathetic though.

Um dos processos internos de comunica??o foi mesclar notícias comuns e interessantes com informes da empresa e quais processos passariam por mudan?as e altera??es. Essa mistura funcionou pois, além do informe afixado próximo ao relógio de pontos e refeitório, passamos a distribuir cópias aos funcionários que iam buscá-las com o gerente no fim do expediente e, depois muitos comentavam a respeito do que leram.

En una oportunidad se quiso medir lo que las áreas opinaban unas de otras y se hizo una campa?a para que se calificarán entre ellas según se relacionaban. A cada área se le facilitaron 7 medias caras, tres con ojos verdes (para una colaboración fluida, positiva) y tres con ojos rojos (para calificar de poca colaboración) y una con ojo amarillo (que significaba colaboración neutral, ni mucha ni poca). Se debía colocar en el vidrio de la oficina del líder del área una cara y dependiendo de cómo se consideraba la colaboración de esa área. Al final dos áreas recibieron prácticamente puros ojos rojos, lo cual anticipó los resultados del estudio de clima laboral efectuado 6 meses después. La CI es una vía estratégica para las organizaciones

In a previous job there was an absence of coordination between internal and external communication to the point that they copied external initiatives poorly, however, the fact that they copied us already reflected some information for the worker. The channel that worked best for us was a quarterly newsletter that was hand-delivered to workers.

Internal communication isn't about sending emails and making newsletters, making a nice video, or setting up a play and relaxation area in the company! it's about sharing, it's about constantly gathering feedback, it's about implementing promised actions, it's about encouraging participation, it's about being close to employees and top management, it's about being the bridge between the two, it's about giving meaning!

Mejorar la Comunicación Interna es apasionante. Para lograrlo hay que actuar de forma sistemática y analítica sobre diferentes aspectos. De forma resumida, trabajaría en: -Canales: Lleguemos a todos. -Soportes: Variedad y adaptación. Nuevas tendencias. -Mensaje clave: ?Qué queremos comunicar? -Aspectos formales: Lenguaje, apariencia, identidad visual,... -Métricas: Mide para mejorar. -Adaptación y segmentación: A quién le tiene que llegar cada mensaje. -Innovación: Sorprendamos para impactar. -Validación: Trabajemos de forma colaborativa. -Relato: Las historias captan las atención. -Personas: El eje central de las comunicaciones. -Estrategia y Cultura: La base de nuestro trabajo. Mejorar es sencillo. Lo complicado es la excelencia.

Os funcionários passaram a dar dicas do que deveria e poderia ser escrito como aniversário dos filhos e esposas/maridos dos funcionários; convites destes para festinhas e confraterniza??es aleatórias. Eles passaram a fazer parte do time editorial.

Analytics, social networks, platforms, whatever the method, in my experience, internal communication can take its first steps when the leader in charge has a minimum of sensitivity towards the worker.

La communication interne est une nécessité pour faciliter la cohésion de groupe et établir des relations transversales entre les différents services qui peuvent composer une entreprise. Pour améliorer la communication interne, il est important de maintenir un regard sur, d'une part, les différentes indicateurs clés de performance établi et d'autre part, prendre le temps d'écouter les feedbacks des collaborateurs tout en faisant attention à rester au fait des dernières technologies et méthodologies.

Quando havia alguma premia??o ou um dos diretores participavam de encontros e debates em Associa??es empresarias, CDL's ou outros evento de "peso" os próprios funcionários buscavam informa??es fora do nosso informe.

It is entirely acceptable to inquire about the tools the company uses for internal communication; I'm confident they would be willing to share that information with you. For a deeper understanding of the organization's values, you can examine employee engagement on social networks like LinkedIn. If employees willingly repost official content, it indicates a strong resonance with the organization's values and activities, providing valuable insights into their commitment to internal communication. In other words, what happens internally is a reflection of the external image.