What are your creative strategy presentation tools and techniques?

1 Choose your format

The first step in preparing your creative strategy presentation is to decide what format you will use to convey your idea. Depending on your audience, your objective, and your budget, you can choose from different formats, such as slides, videos, mockups, prototypes, storyboards, or live demos. Each format has its own advantages and disadvantages, so you need to consider how well it suits your message, how easy it is to create and edit, how interactive it is, and how memorable it is.

2 Structure your story

The next step is to structure your presentation as a story that takes your audience on a journey from the problem to the solution. A good story has a clear beginning, middle, and end, and follows a logical and emotional arc. You can use different frameworks to structure your story, such as the hero's journey, the three-act structure, or the problem-solution-benefit model. The key is to make sure your story has a hook, a challenge, a climax, and a resolution, and that it connects with your audience's needs, goals, and values.

3 Design your visuals

The third step is to design your visuals to support and enhance your story. Visuals can help you attract attention, explain complex concepts, illustrate benefits, and evoke emotions. However, you need to be careful not to overload your presentation with too many or irrelevant visuals that distract or confuse your audience. You can use different tools and techniques to design your visuals, such as color, contrast, typography, icons, images, charts, graphs, or animations. The key is to make sure your visuals are clear, consistent, and aligned with your brand identity and tone of voice.

4 Practice your delivery

The fourth step is to practice your delivery to ensure you deliver your presentation with confidence and impact. Delivery is not only about what you say, but also how you say it. It involves your voice, your body language, your eye contact, and your timing. You can use different tools and techniques to practice your delivery, such as recording yourself, rehearsing with a friend, using notes or cues, or using a remote control or a clicker. The key is to make sure you speak clearly, fluently, and passionately, and that you engage with your audience and invite feedback.

5 Adapt to feedback

The final step is to adapt your presentation to feedback from your audience. Feedback is an essential part of the creative strategy process, as it helps you validate your assumptions, test your hypotheses, and improve your idea. You can use different tools and techniques to collect and analyze feedback, such as surveys, polls, quizzes, interviews, or focus groups. The key is to make sure you listen to your audience, acknowledge their opinions, and incorporate their suggestions into your presentation or your next steps.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?