What value-added services can you offer clients to reach a specific demographic?

1 Audience analysis

One of the first value-added services that you can offer your clients is a detailed audience analysis. This means using data and insights to identify and segment the demographic that your clients want to reach, and understand their behavior, preferences, and needs. By providing your clients with this information, you can help them tailor their message, choose the right media channels, and optimize their budget. You can also use audience analysis to show your clients how your media platform compares to others in terms of reach, engagement, and conversion.

2 Creative support

Another value-added service that you can offer your clients is creative support. This means helping them design and produce their ads, whether they are print, digital, audio, or video. By offering creative support, you can ensure that your clients' ads are consistent with their brand identity, appealing to their target demographic, and compliant with your media platform's specifications and standards. You can also use creative support to suggest innovative and interactive formats that can capture the attention and interest of your clients' audience.

3 Content marketing

A third value-added service that you can offer your clients is content marketing. This means creating and distributing relevant, valuable, and engaging content that can attract and retain your clients' audience, and drive them to action. Content marketing can include articles, blogs, podcasts, webinars, ebooks, infographics, newsletters, social media posts, and more. By offering content marketing, you can help your clients establish their authority, credibility, and trustworthiness in their niche, and generate leads and conversions . You can also use content marketing to integrate your clients' ads with your media platform's editorial content, and increase their exposure and reach.

4 Performance tracking

A fourth value-added service that you can offer your clients is performance tracking. This means measuring and reporting on the results and impact of your clients' campaigns, and providing them with feedback and recommendations for improvement. Performance tracking can include metrics such as impressions, clicks, views, listens, shares, comments, ratings, leads, sales, and more. By offering performance tracking, you can help your clients evaluate their return on investment, identify their strengths and weaknesses, and adjust their strategy accordingly. You can also use performance tracking to demonstrate your value and effectiveness as a media partner, and build long-term relationships with your clients.

5 Bonus incentives

A fifth value-added service that you can offer your clients is bonus incentives. This means giving your clients extra benefits or rewards for choosing your media platform, or for meeting certain criteria or milestones. Bonus incentives can include discounts, freebies, upgrades, extensions, referrals, testimonials, sponsorships, events, and more. By offering bonus incentives, you can help your clients save money, get more exposure, and achieve their goals faster. You can also use bonus incentives to motivate your clients to commit to longer-term or larger-scale contracts, or to refer you to other potential clients.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?