What are the top skills for mastering sentiment analysis and NLP in Marketing Analytics?
Sentiment analysis and natural language processing (NLP) are powerful techniques for extracting insights from text data, such as customer reviews, social media posts, surveys, and emails. They can help marketers understand how their audience feels about their products, services, campaigns, and competitors, and optimize their strategies accordingly. But what are the top skills for mastering sentiment analysis and NLP in marketing analytics? Here are some of the essential ones you need to know.
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Jagdish U.B2B Marketing Leader | Demand Generation | Product and Growth Marketing
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Ashutosh PandeyProduct Marketing Manager @ CXsphere | Certified Marketing Expert