What are the top marketing performance dashboards for monitoring email marketing performance?

HubSpot: Offers comprehensive email analytics within a broader marketing suite. Mailchimp: Provides detailed reports on opens, clicks, and conversions. Campaign Monitor: Features visual reports on engagement and campaign success. ActiveCampaign: Includes insights on email performance and contact engagement. Constant Contact: Offers easy-to-understand metrics on email effectiveness. Sendinblue: Delivers detailed stats on email campaigns and subscriber behavior. GetResponse: Provides analytics on opens, clicks, and ROI for email campaigns. Klaviyo: Specializes in e-commerce email performance with deep insights. Marketo: Features robust email analytics as part of its marketing automation platform. Salesforce Marketing Cloud

When it comes to monitoring email marketing performance, top marketing performance dashboards include drip ,Mailchimp, HubSpot, and Klaviyo. These platforms offer comprehensive insights into metrics like open rates, click-through rates, conversions, and more, empowering marketers to optimize their email campaigns effectively.

An important aspect related to key metrics would be to track metrics that directly measure conversions and revenue generated from email campaigns, such as conversion rate, average order value (AOV), and revenue per email. These metrics provide tangible insights into the effectiveness of your email marketing efforts in driving revenue and ROI.

Key metrics in email marketing include click through rates, unsubscribes, spam complaints, hard and soft bounces. Notice I didn't say opens. Opens are inflated due to iOS changes that pre-load emails. This means some opens aren't real opens. Some open to delete. Clicks can be inflated as well. I still track opens and clicks but I'm aware of their limitations.

As a seasoned marketer, I rely on top-notch dashboards to track email marketing performance. - My go-to choices include Mailchimp's dashboard for its user-friendly interface and detailed insights. - I also favor HubSpot for its robust analytics, A/B testing, and automation features, helping me optimize campaigns effectively.

A key point for dashboard features in email marketing performance is to prioritise data visualization and customization. Effective dashboards should provide clear, visually appealing representations of key metrics such as open rates, click-through rates, and conversions. Additionally, customization options allow users to tailor the dashboard to their specific needs and preferences, enabling quick insights and actionable decisions.

Integrations with Looker Studio can allow your email metrics to be viewed in dashboards along with other marketing data. Most email marketing platforms have native analytics but there pretty basic depending on the platform and plan.

A key point for dashboard features in email marketing performance is to prioritize data visualization and customization. Effective dashboards should provide clear, visually appealing representations of key metrics such as open rates, click-through rates, and conversions. Additionally, customization options allow users to tailor the dashboard to their specific needs and preferences, enabling quick insights and actionable decisions.

One of my go-to tools for monitoring email marketing performance is Mailchimp. - Its user-friendly interface and robust reporting features make it easy to track metrics like open rates, click-through rates, and subscriber engagement. - Plus, its data visualization capabilities help me quickly identify trends and optimize my campaigns for better results.

Many platforms have a long way to go when it comes to the depth of analytics and data. I work with small businesses so the tools I've used don't do this as well as I'd like. The data is there but there's room for visualization at a glance.

Ensure your reports are clear, easy to use and to understand and with actionable insights. They should also be easy to filter so with only one dashboard you can see all your campaigns. It will help identify at a glance the most successful campaigns and the ones that didn’t work and try identify patterns. Email dashboards are quite easy to build because the same metrics are tracked. Try to also add your targets to the dashboard so you can measure your results / attainment vs target and know immediately if you are on track or not.

The only SUCCESS metric that matters when it comes to email marketing is action: that might be a click, conversion or appointment booking. You shouldn't send something unless you're going to measure the output. OPTIMIZATION metrics are different of course... open rate tells you if your personalisation, subject line & preheader is effective. Click Through Rate (CTR) tells you if your content is working to drive your action. Unsubscribe tells you if your target audience is right for the message. Whilst many businesses hang their hat on email performance, because it's the easiest metric for marketing to demonstrate, we must also look at the outputs.