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What are the top 5 lead qualification training resources available?

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Lead qualification is the process of determining whether a prospect is a good fit for your product or service, and whether they are ready to buy. It is a crucial skill for lead generation, as it helps you focus your efforts on the most promising leads, avoid wasting time and resources on unqualified ones, and increase your conversion rates and sales. But how can you master this skill and learn the best practices and techniques for lead qualification? In this article, we will introduce you to the top 5 lead qualification training resources available online, and explain how they can help you improve your lead generation results.

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Adam Dicker

Head of Marketing & BDR Manager at Mosaic | Inbound Sales, Email Marketing
Nida Firdose

I help Coaches Build a “ Robust Client Acquisition System” to make 5L + in the next 120 days through my BGS framework |…

1 1. HubSpot Academy

HubSpot Academy is a free online learning platform that offers courses, certifications, and resources on various aspects of inbound marketing, sales, and customer service. One of the courses that is relevant for lead qualification is the Inbound Sales Certification, which covers how to identify, connect, explore, and advise potential buyers. The course consists of five lessons, 22 videos, and 21 quizzes, and takes about two hours to complete. By taking this course, you will learn how to use the inbound sales methodology, how to identify buyer personas and buyer journeys, how to qualify leads using the BANT framework (budget, authority, need, and timing), and how to provide value and guidance to your prospects.

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Adam Dicker

Head of Marketing & BDR Manager at Mosaic | Inbound Sales, Email Marketing
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HubSpot Inbound Marketing Certification Course: Focuses on inbound strategies, content marketing, and lead generation. Cold Email B2B Sales Master Course on Udemy: Teaches effective B2B email strategies for lead generation. MEDDIC Sales Training by SOCO: Incorporates MEDDIC/MEDDPICC methodologies for qualifying high-quality leads. Institute of Data and Marketing B2B Course: Instructs on targeting prospects and measuring lead generation results. Klozers B2B Lead Generation Course: Addresses new B2B leads in the post-COVID business landscape.

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Ian Dainty

Helping B2B companies grow revenues 25% to 100% every year, by building better relationships.
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Along with over a dozen other senior VP's of B2B Sales and CEOs, we have developed a lead qualification process that will help anyone qualify all levels of management. It is called the GAIM, an acronym for Goals, Afflictions, Impact & Meaning. This process is the most effective qualification process you've ever seen. It works for beginner sales people and especially for senior sales and executives. If you want to find out more about the GAIM Plan, please email me at [email protected] and I will send you the full details about how to use it effectively.

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2 2. Leadfeeder Academy

Leadfeeder Academy is another free online learning platform that focuses on B2B lead generation and sales. It offers courses, webinars, ebooks, and blog posts on topics such as lead generation strategies, lead nurturing, lead scoring, and lead qualification. One of the courses that is useful for lead qualification is the Lead Qualification Masterclass, which teaches you how to qualify leads based on their fit, interest, and behavior. The course consists of six modules, 25 videos, and six quizzes, and takes about three hours to complete. By taking this course, you will learn how to use Leadfeeder's software to track and analyze your website visitors, how to use the CHAMP framework (challenges, authority, money, and prioritization) to qualify leads, and how to use lead scoring and lead alerts to prioritize your follow-ups.

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3 3. Sales Hacker

Sales Hacker is a community and resource hub for B2B sales professionals. It offers podcasts, webinars, events, blog posts, and ebooks on various sales topics, such as prospecting, outreach, closing, and negotiation. One of the resources that is helpful for lead qualification is the ebook How to Qualify Leads Like a Boss, which covers the basics and best practices of lead qualification. The ebook consists of 14 chapters, and takes about 30 minutes to read. By reading this ebook, you will learn how to define your ideal customer profile and buyer personas, how to use the GPCTBA/C&I framework (goals, plans, challenges, timeline, budget, authority, consequences, and implications) to qualify leads, and how to use the MEDDIC framework (metrics, economic buyer, decision criteria, decision process, identify pain, and champion) to qualify complex deals.

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4 4. Udemy

Udemy is a popular online learning platform that offers courses on a wide range of subjects, including sales and marketing. You can find many courses on Udemy that cover lead qualification, but one of the best ones is the Lead Qualification for High Performance Sales Teams, which is taught by a sales trainer and coach with over 15 years of experience. The course consists of 10 lectures, 3.5 hours of video, and 8 downloadable resources, and costs $19.99. By taking this course, you will learn how to use the SPIN framework (situation, problem, implication, and need-payoff) to qualify leads, how to use the ANUM framework (authority, need, urgency, and money) to qualify decision makers, and how to use the SOCO framework (solution, outcome, competition, and objection) to qualify opportunities.

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Nida Firdose

I help Coaches Build a “ Robust Client Acquisition System” to make 5L + in the next 120 days through my BGS framework | Business Consultant for Coaches | Co-Founder of K3 Consultancy | 24 CR+ in Clients Revenue
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While Udemy is a popular online learning platform that shares knowledge, I prefer digging and learning from YouTube as well. there are genuinely many authentic YouTube channels that share real insights and give knowledge about lead generation. My favorite one is the channel of Alex Hormizi & Ravi Abuvala...They share real knowledge for FREE.

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5 5. Skillshare

Skillshare is another online learning platform that offers courses on various topics, including sales and marketing. You can also find some courses on Skillshare that cover lead qualification, but one of the best ones is the Lead Qualification for B2B Sales: How to Identify and Convert Your Ideal Customers, which is taught by a sales expert and consultant with over 10 years of experience. The course consists of 12 lessons, 1.5 hours of video, and 3 class projects, and costs $19 per month. By taking this course, you will learn how to use the ICP framework (ideal customer profile) to qualify leads, how to use the FAINT framework (funds, authority, interest, need, and timing) to qualify prospects, and how to use the SCOTSMAN framework (solution, competition, originality, timescale, size, money, authority, and need) to qualify opportunities.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dorbenmae Valdez

Dental Secretary | Attendant | Liaison | Social Media Manager | Freelance | Layout Artist | Brand Partner | Distributor
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A pivotal moment occurred at work when I applied 'SPIN Selling' strategies, sparking a remarkable improvement in lead qualification and subsequent client engagements. My transformative journey continued with Udemy's 'Sales Training: Practical Sales Techniques' course, refining my skills and positively impacting our team's sales strategy. Additionally, regularly following Sales Hacker's blogs has been massively helpful, as the curated insights from industry experts directly influenced and enhanced our lead qualification strategies. This multifaceted approach has not only shaped my expertise but also contributed significantly to the success of our overall sales endeavors.

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Manishaa Gandhi ??

B2B Cybersecurity Solutions Specialist
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now a days LinkedIn Learning hosts a variety of sales training courses from industry experts. These courses cover lead qualification techniques, customer relationship management, and other relevant topics

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What are the top 5 lead qualification training resources available?

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2

3

4

5

6

1 1. HubSpot Academy

2 2. Leadfeeder Academy

3 3. Sales Hacker

4 4. Udemy

5 5. Skillshare

6 Here’s what else to consider

Lead Generation

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What are the top 5 lead qualification training resources available?

1

2

3

4

5

6

1 1. HubSpot Academy

2 2. Leadfeeder Academy

3 3. Sales Hacker

4 4. Udemy

5 5. Skillshare

6 Here’s what else to consider

Lead Generation

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