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Last updated on 2024年6月7日

What techniques can you use to overcome creative blocks in brainstorming?

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Brainstorming is a critical component in business strategy, serving as the engine for innovation and problem-solving. However, it's not uncommon to hit a creative block when you're trying to generate new ideas. This can be frustrating, but there are several techniques you can use to jumpstart your creativity and get the ideas flowing again. By understanding and applying these methods, you can enhance your brainstorming sessions and drive your business forward.

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1 Change Scenery

Sometimes, a change of scenery can work wonders for overcoming a creative block. If you find yourself staring at the same four walls, take your brainstorming session to a new location. The fresh environment can stimulate your senses and inspire new thoughts. Whether it's a quiet park, a bustling coffee shop, or even a different room, the new setting can provide a new perspective that might be just what you need to break through the mental barrier.

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Amisha Rodrigues

VP Operations at Inferenz with expertise in Business Analysis
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When faced with a creative block, I find it helpful to engage with someone from a different perspective, such as a junior colleague or someone outside my usual work sphere. Their fresh insights often spark unexpected innovations and offer new directions for my thoughts. Additionally, changing my environment and spending time alone can also be effective in overcoming creative hurdles.

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Thomas Weis
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To overcome creative blocks in brainstorming, try changing your environment, using mind maps, brainwriting, or reverse thinking. Role play different perspectives, take short breaks, use random prompts, collaborate with diverse teams, and set creative constraints to spark new ideas. SCAMPER Technique: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse aspects of your problem. The best in my personal experience: Change Your Environment: A new setting can spark fresh ideas!

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2 Time Constraints

Imposing time constraints can be an effective way to push past creative blocks. By setting a timer and giving yourself a strict deadline to come up with ideas, you create a sense of urgency that can often spur creativity. The pressure to deliver within the time limit can help you focus and generate ideas more quickly, as it forces you to work with a heightened level of intensity and concentration.

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3 Solo Ideation

While brainstorming is typically a group activity, sometimes the presence of others can stifle your creativity. If you're hitting a wall, try breaking away for some solo ideation. Working alone allows you to think without fear of judgment or interruption, which can lead to more original and unfiltered ideas. Once you've gathered your thoughts, you can bring them back to the group for further exploration and refinement.

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4 Mind Mapping

Mind mapping is a visual tool that can help unlock creative thinking. Start with a central concept and draw branches to represent related ideas, allowing for a free flow of thoughts. This technique helps you visually organize information, making connections between seemingly unrelated concepts. Mind mapping can often reveal new pathways and solutions that might not emerge through traditional linear thinking.

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Fernando Melo

Driving the future of energy @Siemens Energy
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Mind maps are an effective tool for overcoming creative blocks by visually organizing ideas and encouraging non-linear thinking. By mapping out thoughts, individuals can make connections between seemingly unrelated concepts, sparking new ideas. The visual nature of mind maps caters to different learning styles, making it easier to see the bigger picture and fill in gaps. This method reduces the pressure to follow a linear path, allowing creativity to flow more freely and leading to innovative solutions.

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5 Role Play

Engaging in role play can be a fun and effective way to overcome creative blocks. By stepping into someone else's shoes—be it a customer, competitor, or even an unrelated character—you can view challenges from a different angle and discover novel solutions. This technique allows you to break free from your usual patterns of thinking and can lead to unexpected insights that propel your brainstorming session forward.

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Fernando Melo

Driving the future of energy @Siemens Energy
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Imagine putting yourself in the shoes of your customer or competitor; Suddenly the challenge you face is not just a puzzle, but a story you are part of. This shift in viewpoint can free the cobwebs of conventional thinking, providing a playground for creativity. It's like adding a little spice to a family recipe – the main ingredients remain, but the result is deliciously unexpected. In this way, dramatization is not just a technique; it is a journey towards innovation.

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6 Rest and Recharge

Never underestimate the power of taking a break to rest and recharge. When you're stuck, stepping away from the problem and giving your mind a rest can lead to a breakthrough upon your return. Activities like walking, meditation, or even napping can help clear your mind and reduce stress, making it easier to tap into your creative reserves when you resume brainstorming.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Shari Rudolph

CEO | Board Member | Founder | Business & Brand Strategy | Social & Environmental Impact | Growth & Innovation | Multisector Leadership | CHIEF Member
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Brainstorming is more than assembling people to share ideas. It’s important to plan in advance and to leverage tools to get the most out of the session. Invite the right attendees - perhaps a cross-section of expertise vs only people from a single department or function. To get everyone’s input, use a technique called “dump and sort” where each participant independently writes down as many ideas as possible on separate sticky notes. All stickies are then compiled and sorted into themes where they can be refined and prioritized. Leverage the “rule of thirds”. The first third of ideas are often the most obvious. The second third starts to get more creative, and pushing into the “third third” can open up truly breakthrough thinking.

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What techniques can you use to overcome creative blocks in brainstorming?

1

2

3

4

5

6

7

1 Change Scenery

2 Time Constraints

3 Solo Ideation

4 Mind Mapping

5 Role Play

6 Rest and Recharge

7 Here’s what else to consider

Business Strategy

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What techniques can you use to overcome creative blocks in brainstorming?

1

2

3

4

5

6

7

1 Change Scenery

2 Time Constraints

3 Solo Ideation

4 Mind Mapping

5 Role Play

6 Rest and Recharge

7 Here’s what else to consider

Business Strategy

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