What techniques can you use to build long-term customer relationships with product demos?

1 Know your audience

Before you prepare your product demo, you need to do some research on your prospects. Find out their pain points, goals, challenges, preferences, and expectations. You can use various sources, such as their website, social media, reviews, surveys, or previous interactions. The more you know about your audience, the more you can tailor your demo to their specific needs and interests. You can also use this information to segment your prospects and create different versions of your demo for different personas or scenarios.

3 Involve your prospects

A product demo should not be a one-way presentation, but a two-way conversation. You want to engage your prospects, get their feedback, and answer their questions. You can do this by asking open-ended questions, encouraging comments, checking for understanding, and using interactive features, such as polls, quizzes, or simulations. You can also let your prospects try your product themselves, either during the demo or after it. This can help them experience the value of your product firsthand, and increase their confidence and trust in your solution.

4 Follow up promptly

After your product demo, you need to follow up with your prospects to keep the momentum going and move them closer to the purchase decision. You should send a thank-you email within 24 hours, summarizing the key points of your demo, providing additional resources, and suggesting the next steps. You should also ask for feedback, such as what they liked, what they didn't, and what they need to know more. You should also set a clear timeline and expectations for the next contact, and keep in touch with them until they are ready to buy.

5 Add value and educate

One of the ways to build long-term customer relationships with product demos is to add value and educate your prospects throughout the sales cycle. You can do this by sharing useful content, such as blog posts, white papers, case studies, or webinars, that can help them learn more about your product, industry, or best practices. You can also offer free trials, discounts, or incentives to motivate them to take action. You should also position yourself as a trusted advisor, not a pushy salesperson, and provide them with honest and helpful advice.

6 Ask for referrals and testimonials

Another way to build long-term customer relationships with product demos is to ask for referrals and testimonials from your satisfied customers. Referrals and testimonials can help you generate more leads, increase your credibility, and boost your conversion rates. You can ask your customers to refer you to their network, either by word-of-mouth, email, or social media. You can also ask them to write a review, record a video, or join a case study. You should always thank them for their support, and reward them with incentives, such as discounts, gifts, or recognition.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?