What strategies can you use to avoid "local optima" in A/B testing for personalization and recommendation?
A/B testing is a popular method for evaluating the effectiveness of different versions of a website, app, or product feature. However, when you use A/B testing for personalization and recommendation, you may encounter a problem called "local optima". This means that you may end up choosing a version that performs well for a subset of your users, but not for the overall population. In this article, you will learn what strategies can you use to avoid "local optima" in A/B testing for personalization and recommendation.