What are the steps to develop your personal brand as a copywriter?

If you're an expert, share that by writing about it not-at-work. Whether that's a blog or newsletter or dedicated social channel, showing off your expertise in myriad ways show that you are "always on" when it comes to a subject or culture. That makes you a more valuable prospect when looking for new work too!

Everything that we put out comes from what we consume. You can not write about what you have no experience of, at least write well. Choose your niche based on: 1. Your interest. If you like astrology related content, don't write about financial markets or stock portfolios 2. Write from your own experiences. Remember, authenticity and being able to provide a fresh perspective on the same old things is key

This is obvious but: write. If you're a copywriter (or any type of writer) and you're not writing outside-of-your-job, your work can suffer and you'll miss opportunities to diversify your skills. Also? People like to *know* you're a writer by seeing your writing. Again, obvious: make sure you write –?and share that writing!! People will think even more highly of your skills as a result.

Don't make a doc of work for your portfolio: make a slideshow, ideally something link-based (like Google Slides). This is easy to share and a universal for companies and managers. Yes, writing is written –?but you gotta visualize that writing, to show it on more dimensions than one. Add context and stats/analytics too!

When starting, the best way to learn is to work on assignments for various job roles. Believe me when I say that not being selected is a boon at this point. Apply for job roles in diverse fields like proposal writing, screenwriting, talent management etc. The best way to learn is by finding out about techniques, tools and concepts and immediately trying them out!

Lots of people are worried about what to post or blog, to show themselves and are afraid others will critique them. But.. Writing is not about a perfectly written, error-free piece or a beautiful sentence. It is not about showing how much you know. It is about conveying a feeling, an emotion, inspiring others, giving them new thoughts. If you trigger people with a story or a blog, you can build relationships with them. Write and publish regularly, share your experience, thoughts, vision and knowledge. It will get easier the more you practice, you will stand find your own tone of voice.

We are in the middle of a pandemic - people posting inane stuff from their daily lives and dreadful 'content' in the name of 'art.' But at the same time, a writer's biggest support is their faith in their abilities - their authority. This doesn't come from being praised by other writers or readers but from inside you. Don't be afraid of putting your work out and actively seek new connections. Even when you feel that these random online connections have nothing to teach you or add to your life. A writer's journey is full of serendipitous moments, always be present and have an open heart.

It is important to also comment and react on other posts. That way you show involvement and you show yourself. Don't forget to like and engage with people that comment on your post. Be friendly and polite, it is all about connecting. Reach out to people when they want to connect, add a personal note when you ask for a connection with them. Also, publish regularly and share new views, other perspectives, value, will grow your network. Also, use storytelling techniques so people like to read your posts and get the feeling they know you.

Use constructive criticism as an opportunity for growth. It's not about finding fault but about uncovering areas where you can improve. Look for recurring themes in the feedback you receive. If multiple people point out the same issue, it's likely something you should address. When receiving criticism, remain open-minded and avoid becoming defensive. Remember that the goal is to refine your personal brand and become a better copywriter.