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What are the steps to creating brand guidelines and standards?

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Brand guidelines and standards are essential tools for ensuring consistency, clarity, and credibility in your brand identity and communication. They define how your brand looks, sounds, and behaves across different channels and touchpoints, and help you align your brand strategy with your business goals. In this article, we will guide you through the steps to creating effective brand guidelines and standards for your organization.

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Asheena Grover

Design Consultant & Freelancer | Branding & Design Research | Jewellery Designer
Imtiaz Ahmed

#1 Trusted Design Agency Founder @ Design Fly 24 | Graphic Design | Personal Branding | Web Design & Development | A…

1 Audit your current brand

The first step is to evaluate your existing brand assets and performance, and identify any gaps, issues, or opportunities for improvement. You can use various methods, such as surveys, interviews, audits, or analytics, to gather feedback from your internal and external stakeholders, and assess how your brand is perceived, used, and valued. You should also review your competitors and industry trends, and benchmark your brand against them.

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Asheena Grover

Design Consultant & Freelancer | Branding & Design Research | Jewellery Designer
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Absolutely beautifully expressed, I would add a perspective here. The first thing one can also understand and start doing is to- Shortlist the Brand Voice & Tone. I think this then becomes the basis or soul of the entire branding!

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2 Define your brand strategy

The next step is to articulate your brand strategy, which is the foundation of your brand guidelines and standards. Your brand strategy should include your brand vision, mission, values, personality, positioning, promise, and story. These elements communicate who you are, what you do, why you matter, and how you are different from others. You should also define your target audience, their needs, preferences, and pain points, and how your brand can address them.

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Imtiaz Ahmed

#1 Trusted Design Agency Founder @ Design Fly 24 | Graphic Design | Personal Branding | Web Design & Development | A complete business solution for your business.
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In Creatopia, Benny the branding expert worked his magic for "Happy Paws Pet Store." He made their brand cool by using a cute puppy logo, cheerful colors, and friendly words. Benny said, "Keep things the same everywhere," and wrote down rules in a book. Benny also taught the Happy Paws team these rules. He said, "Sometimes, we change a little, like trying new pet toys, but we'll always be friendly." Listening to people made Happy Paws even better. Everyone loved them. Benny's secret? Using creativity and love in branding, just like playing with a pet.

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Cayla Penenberg

??????Senior Graphic Designer????Branding, Logos, Web, Print ?? 54 Countries??Award Winning App Designer?Adobe CC, Figma ?? Driving Business Growth????
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Be extremely clear about your brand goals, voice, and values. Be very specific, answer the why, get to the heart of the matter and explain every single reason you have for the existence of your company or goal. Only then, can you even start to put together a plan for how to position yourself to your target audience.

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3 Develop your brand identity

The third step is to create your brand identity, which is the visual and verbal expression of your brand strategy. Your brand identity should include your brand name, logo, tagline, color palette, typography, imagery, icons, tone of voice, and messaging. These elements should work together to create a distinctive and memorable impression of your brand, and convey your brand personality and values. You should also consider how your brand identity will adapt to different media and formats, such as print, web, social, or video.

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Alyssa Freeman

Winning ?????? Through Storytelling
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Your brand identity is the look and feel of your brand. It's everything customers come into contact with, from your logo and tagline to your website and customer service representatives. Your brand guidelines should outline the rules for how your brand identity should be used. This includes things like how to use your logo and what kind of language should be used when talking about the brand. Here are some examples of design rules that you might include in your brand guidelines: ? Use the logo in its original format, without stretching, distorting, or altering it. ? The tone of all messaging should be warm and conversational. Never condescending or sarcastic. ? Never interact with Internet trolls And so on. Now go forth and guide!

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4 Establish your brand guidelines

The fourth step is to document your brand guidelines, which are the rules and best practices for applying your brand identity consistently and correctly. Your brand guidelines should explain the purpose and meaning of your brand elements, and provide clear and specific instructions on how to use them in various scenarios and situations. You should also include examples of dos and don'ts, and address any common questions or challenges that may arise.

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Bart Fish ????

I design brands, growth and websites for B2B SaaS | Brand Design | Growth Design | Web Design
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When designing your brand guidelines, keep the end user at the forefront. An 80 pages brand guidelines document may be comprehensive, but it's unlikely to be as useful to a non-designer audience. These large documents try to solve for every situation but often end up being bloated and overwhelming documents that aren't focused on usability or different audiences.

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5 Implement your brand standards

The fifth step is to enforce your brand standards, which are the quality and performance criteria for measuring and maintaining your brand identity. Your brand standards should define the expectations and responsibilities of your internal and external partners, such as employees, vendors, or agencies, who are involved in creating and delivering your brand communication. You should also establish a system for monitoring and evaluating your brand consistency and effectiveness, and provide feedback and support for improvement.

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6 Update your brand guidelines and standards

The final step is to review and revise your brand guidelines and standards periodically, and keep them relevant and responsive to changing needs and conditions. You should track and analyze your brand performance and feedback, and identify any new trends, opportunities, or challenges that may affect your brand identity and communication. You should also communicate any changes or updates to your brand guidelines and standards to your stakeholders, and ensure they are aligned and informed.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the steps to creating brand guidelines and standards?

1

2

3

4

5

6

7

1 Audit your current brand

2 Define your brand strategy

3 Develop your brand identity

4 Establish your brand guidelines

5 Implement your brand standards

6 Update your brand guidelines and standards

7 Here’s what else to consider

Branding

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What are the steps to creating brand guidelines and standards?

1

2

3

4

5

6

7

1 Audit your current brand

2 Define your brand strategy

3 Develop your brand identity

4 Establish your brand guidelines

5 Implement your brand standards

6 Update your brand guidelines and standards

7 Here’s what else to consider

Branding

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