What steps can you take to become a successful content marketing manager?

Developing a content strategy is vital. I have a custom framework that I love using. I call it the 60:30:10 method. Yes, you would know the rule of 60:30:10 that designers follow for the colour palette and mostly with branding. Would you happen to know what the 60:30:10 rule is for content creation? 60% - Planned Content 30% - Responsive Content 10% - Topical or Moment You can be everywhere without being everywhere.

This requires the ability to marry marketing goals to content tactics. You need a strong understand of marketing to achieve this. It can't just be about making stuff anymore. You need to know the funnel, demand, lead-gen, things like this.

No body can provide a definite answer to that question. Not all factors are in your hand, that can ensure 'success'. A realistic expectation is to be a 'good' content marketer and the first step in that pursuit is to try and genuinely think you are buying what you are trying to sell. That will lead you to all sensible next steps / ideas. If I have to hire a new content marketer / creator, i will make him work with sales and meet customers to start with and then repeat that practice once a Q or 6 months. Most content folks do not have a realistic sense of who their customers are, how they speak, how they think, how they decide on buying.

If you're using SEO as your content strategy framework, content quality can suffer. Don't let it suffer, because any SEO advantages you win will be only temporary if nobody likes reading the content.

Defining the workflow is as important as the content strategy and development processes. Having an efficient workflow in place avoids doubling on efforts, it manages expectations, timelines and deadlines. Before defining the workflow make sure you have all the pieces of the puzzle such as your who’s, what’s and how’s. Having these will give you a clear vision on how to manage the project workflow. Standardized all your workflows. Write them down. It will help you give continuity to each of them, train, assign tasks and delegate. Standardization sets the foundation to build on top, scale and grow.

Here, I advise using the custom 3:2:1 framework. -Pick 3 Social Channels -Core 2 ICP's -Use 1 Messaging This way, you will narrow your expenses and be better positioned to reach out based on your ICP's most preferred channels for your brands.

Content writer >> Content Marketing manager A leap where you might feel like an imposter. The secret is that you have to fall in love with content and understand how it works for a business's growth and lead generation. A strong understanding of SEO, how to do keyword research and how to create a content strategy based on a solid pillar-cluster models, tracking of growth metrics, reporting, and/or managing a team of writers. So, learn: - What is content marketing and how it works? - How to do keyword research? - How to create a link building strategy? - Content distribution - Data analytics & reporting - Team management And above all, you need immense love for the whole process of content ideation to distribution.

Here's the tricky part. Data can't tell you everything. You need to interpret it in the right way. Here is here a strong marketing understanding comes in handy. It isn't all about content skills.

This is gonna sound a bit meta and abstract, but FALL IN LOVE WITH CONTENT! As an advertiser and then a content marketer, the one thing that's kept me going (and relevant) is just the love I have for all things content. These days, when everything is so data-centric and objective, just the 'feeling' and 'passion' around great content gets lost. There's something romantic about content and how it impacts people. If you're not feeling it, no amount of data will help.

Content marketing is when it isn't just about content anymore. It has to be more than about great writing. Because it's very easy to get lost chasing vanity metrics and generally wasting time creating content you want to do instead of content that serves marketing goals. The business must come first.