If you want to build a loyal and engaged community around your brand, you need to have a clear and consistent social media strategy that aligns with your community goals. But how do you create and execute such a strategy? Here are some steps to help you plan, implement, and measure your community-focused social media efforts.
The first step is to define what kind of community you want to create and why. What are the values, interests, and needs of your target audience? How do you want them to interact with your brand and with each other? What benefits and value do you offer them in exchange for their participation and loyalty? Your community vision should guide your social media objectives, content, tone, and channels.
Your community vision should meet at the intersection of ★ passion ★ knowledge ★ shared interest Only when you have all three does your community stand a chance to grow and yield!
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Connecting community goals to social media is like following a treasure map - you need a clear direction. Start with defining your ideal tribe. Set objectives for engagement, growth and impact. Develop tailored content and messaging. Establish benchmarks and reporting cadence. Maintain flexibility to adapt based on learnings. With a detailed blueprint, your efforts lead straight to social media gold! Now set the compass, rally your crew, and let no community connection be left undiscovered! ???
The next step is to set specific, measurable, achievable, relevant, and time-bound goals for your social media strategy. These goals should reflect your community vision and help you track your progress and impact. For example, you might want to increase your community size, engagement, retention, advocacy, or feedback. You should also define the key performance indicators (KPIs) and metrics that will help you measure your success.
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The third step is to choose the best platforms and tools for your community strategy. You should consider where your audience is most active, what kind of content they prefer, and how they like to communicate. You should also look for platforms and tools that offer features and functionality that support your community goals and activities. For example, you might use Facebook groups, Instagram stories, Twitter chats, or LinkedIn groups to create and manage your community.
Top Tip: Do your research and choose wisely as moving a community is not recommended! In addition to the community platforms mentioned above, also consider Discord, Slack, Whatsapp and other outside apps!
The fourth step is to create and share valuable content that attracts, educates, entertains, and engages your community. Your content should reflect your brand personality, voice, and values, as well as your community vision and goals. You should also use a variety of formats, such as text, images, videos, podcasts, or live streams, to cater to different preferences and needs. You should also plan and schedule your content in advance, but be flexible and responsive to changes and opportunities.
The fifth step is to foster interaction and relationships among your community members and with your brand. You should encourage and facilitate conversations, feedback, questions, and suggestions, as well as acknowledge and reward participation and contribution. You should also create and promote opportunities for networking, collaboration, learning, and fun, such as events, challenges, contests, or webinars. You should also monitor and moderate your community to ensure a safe and positive environment.
The final step is to evaluate and optimize your strategy based on your goals, metrics, and feedback. You should regularly analyze and report on your social media performance and impact, as well as identify what works and what doesn't. You should also solicit and listen to your community feedback and suggestions, as well as monitor trends and best practices. You should also test and experiment with new ideas, formats, platforms, or tools to improve your community strategy.