What specialized knowledge and skills are required for web content writing projects?

I totally agree with this, you need to define your target audience. This will help you to know what kind of content to put out there. The more your content resonates with your audience the more you have audience retention.

I think I have answered this several times and still this question I feel is almost omnipresent. So, understand the importance of 'knowing your audience'. Once you understand who your target audience is, things become very easy. Writing is a skill and it comes with practice. But, when you build your perfect ICP (Ideal Customer Profile) and write for them, your content turns out to be extra-ordinary and people will love it as it resonates with them.

I second this! Knowledge about the audience is crucial. You can use Google Trends and Quora for people searching. If you want to go deep try Twitter. You can look deeply at each platform. With the help of information, write directly to your audience.

Who is your audience? What is your plan to get them to read your content? How do you go about implementing the plan? How do you know that the plan worked? If you can answer these questions, then your goal is set up

When you are writing on the web, ensure to have a clear goal as to why you are writing a certain piece of content what do you aim to get out of this content When you know the goals, you can easily write your content smoothly.

This cannot be over emphasized as a content writer. If you don't know how to utilize this skill, take up classes or courses on the tools you need to navigate through it.

Very important! You need to know the writing style that suits your audience. How do you achieve that? You can create a poll or surveys; you can just dive in by writing out in different styles and see the one your audience goes for most.

- Use Short Sentences - No more than 3 sentences for each paragraphs - Attention grabbing heading - Occasional Subheadings - Each paragraph broken down with bullet points - Relevant images - Conversational tone

Be creative and make use of the unique features & tech abilities of the platform (carousel content on LinkedIn, Instagram's customizable stories, etc.)

However, consider their value as well as their resources. Big Tech and small startups can't offer the same resources to hire you for a project.

Web content varies in tone and style depending on the website's purpose and audience. Being adaptable allows you to write in different voices and for different industries. The digital landscape evolves quickly. Staying current with industry trends, algorithm changes, and best practices ensures your content remains relevant and effective. Also practice and continuous learning are key. The more you write and adapt your skills, the better you'll become at crafting effective web content.