What are some ways social media can help you build your digital identity?

Don't feel like you need to be everywhere just because others are. Once you know who your audience is, go where they are. If you're trying to sell shoes, LinkedIn might not be your best bet; if you're trying to get an accounting job, maybe Instagram isn't the move. A solid presence on one channel (this includes engaging with your audience, not just posting and walking away) is better than multiple weak accounts. To quote Ron Swanson, "never half-ass two things. Whole ass one thing."

Social media has increasingly become the destination for absorbing information via short-form video. With the explosion of everything from YouTube shorts, TikTok, Reels, and live streaming on virtually every platform, ensure your digital identity includes video. Ideally, your video hooks your audience in the first 2-3 seconds with something they want to know more about. They don't have to be long videos. They can be under 60 seconds. Consider everything from slice of life/behind the scenes, to tips, steps, and/or a philosophical point of view you want your audience to chime in on. Your digital identity can grow exponentially with consistent video posting.

Choose the platform where your audience is AND that you like being on. Focus on that ONE platform and MASTER it before you add another one.

Yes, I agree with the statements made above that you have different platforms for different needs and not all platform can help you with all your needs. So you do have to be wise about what your requirement is and what platform you choose to showcase that need. If you choose wisely only then will you get relevant responses and help.

Engage in consistent, authentic interactions by sharing relevant content, insights, and expertise related to your field or interests. Showcase your achievements, projects, and experiences to establish credibility and expertise. Network with professionals in your industry, participate in discussions, and join relevant groups or communities. Cultivate a professional yet approachable online persona to reflect your values and goals. Utilize different platforms strategically based on their strengths; for instance, use LinkedIn for professional connections and Twitter for industry discussions. Regularly monitor your online presence, maintaining a positive and cohesive image across platforms to effectively build a strong digital identity.

I always say personal branding is about showcasing your experience and expertise, with a bit of personality shining through, so that people can learn from you and get a sense of who you are even if they have never met you. Be consistent. Give value. Be social.

Remember to search through old social media platforms you may have had an account on. Does this reflect who you are today and/or who you are trying to be moving forward? We all change and evolve over time, so be sure to take a holistic view of your social media life to ensure that all messaging mirrors the direction you are going in.

Your profile serves as a digital canvas, painting a picture of who you are, what you stand for, and where you aspire to go. Think of your bio as your digital elevator pitch. Be concise but compelling, highlighting key aspects of your personality, skills, and aspirations. As @ZoeBermant says, inject a touch of your unique voice to make it both informative and engaging.

Spot on with these tips! ?? Your profile definitely sets the stage for your online persona – loving the cohesive vibe you're projecting across platforms. ??

When I consult with small, local, or main street businesses, I encourage them to use their social media platforms very practically - to provide useful information to *customers* that responds to the types of questions they're likely to have: e.g., are you open? when are you open? what specials/sales are you offering? what tips/advice do you have for me about using your products/services? Many businesses did this quite effectively during the pandemic - there's no reason to stop now! I think the mistake some businesses make is trying to use their platforms to prospect for *new* customers when they have a valuable, already engaged audience among existing customers who can then serve as brand adocates as they share/amplify this messaging.

Video content is highly engaging and dynamic. Consider creating short videos to share your thoughts, tutorials, or behind-the-scenes glimpses of your work.

In the digital realm, content is king—it shapes your digital identity and broadcasts your expertise, passions, and offerings. To captivate and provide value to your audience, it's vital to grasp their interests and your own communicative intent. Crafting a distinctive voice that mirrors your individuality and principles is just as important as choosing the right format for your message. Moreover, planning and scheduling your content is essential for maintaining a consistent online presence. Remember, it's not just about posting; it's about resonating with your audience and leaving a lasting impression. And hey, if you're looking to boost your social media game, don't forget to leverage our SocialAI tool for that extra edge! ??

Don’t forget to be social on social media. For example, don’t post and ghost. Watch for comments and engage with the people who take the time to engage with you. I say it’s like dating. You see someone across a bar, you wink at them, they wink at you. Eventually you get around to talking. You ask about the weather, work, weekend plans… you flirt a little. You don’t walk up to them and propose right off the bat. SAME in the digital world. You view their profile, they view yours. You connect. Start to flirt a little (engage). Maybe when the time is right you can sell them something, but never right off the bat!

Meet effort with effort. When followers take the time to comment on your posts, acknowledge and respond to them. This not only shows appreciation for their engagement but also opens up opportunities for meaningful conversations. Respond thoughtfully, ask questions, and encourage further discussion to create a sense of interactivity.

Be mindful of your privacy?settings. Most social media platforms offer granular control over who sees your content. Tailor your privacy settings to customize your audience for each post. For example, you may want to share professional achievements with a broader audience while keeping personal updates visible only to close friends and family.